Thesis (Ph. D.)--University of Wisconsin, 1965. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (M.S.)--University of Wisconsin--Madison, 1970. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

This study explores whiteness through a rhetorical analysis of the language used in a speech made at a Red October campaign rally in South Africa in October, 2013. The Red October campaign positions white South Africans as an oppressed minority group in the country, and this study looks at linguistic choices and devices used to construct a white victim identity in post-apartheid South Africa. This thesis considers gender, religion, race, culture, class and ethnicity as intersections that contribute to the discursive construction of whiteness in the new South Africa. Ultimately, the study gives us a better understanding of whiteness, and particularly whiteness in South Africa, and the importance of language and power in certain political, social and cultural contexts.

This thesis is concerned with the origins and developments of a British-initiated force, known as "The Iraq Levies", which was raised during the Mesopotamian campaign of the First World War. This is a subject which had previously received very little rigorous historical study. The Force began with some forty mounted Arab scouts, recruited from Zubair in southern Mesopotamia by the Field Intelligence unit of the Imperial Expeditionary Force (I.E.F. 'D') in July 1915. By May 1922, the Force had expanded to approximately 6,000 officers and men, as against a planned 7,500 at the Cairo Conference. A survey of the performance and military background of several British officers who served with the Levies, was considered worthy of study. Mostly they came from the Indian Army, and thus were experienced in what may be described as "political soldiering" - an invaluable qualification for their service in Iraq. It was felt important that the different ethnic backgrounds and political aspirations, as well as religious loyalties represented in the ranks of the Levies required investigation to assist in an understanding of their motivation and service. Without a detailed review of these factors, it would be difficult to comprehend how a force which could be considered to owe its allegiance to its pay-masters, could undertake the task of internal security in so volatile a region as that of Iraq, especially during and after the First World War. When its political problems, both internal and external, had to be resolved by the British government which became the mandatory power. This thesis ends with the achievement of Iraq's independence in 1932. The Levies, however, were not finally disbanded until May 1955. That final section of their history was not to be without drama and incident; but it awaits the attention of another student who is interested in the nature and evolution of British Imperial Forces in the Middle East. Their day has now ended, but this thesis hopes to illuminate a little of their history and significance.

No description available.

Several sites from around the world are being used operationally and are suitable for vicarious calibration of space-borne imaging platforms. However, due to the proximity of these sites (e.g., Libya 4), a rigorous characterization of the landscape is not feasible, limiting their utility for sensor intercalibration efforts. Due to its accessibility and similarities to Libya 4, the Algodones Sand Dunes System in California, USA, was identified as a potentially attractive intercalibration site for space-borne, reflective instruments such as Landsat. In March 2015, a 4-day field campaign was conducted to develop an initial characterization of Algodones with a primary goal of assessing its intercalibration potential. Five organizations from the US and Canada collaborated to collect both active and passive airborne image data, spatial and temporal measurements of spectral bidirectional reflectance distribution function, and in-situ sand samples from several locations across the Algodones system. The collection activities conducted to support the campaign goal is summarized, including a summary of all instrumentation used, the data collected, and the experiments performed in an effort to characterize the Algodones site. (C) The Authors.

Media and media types, development and efficiency of media, media market, media researches and indicators, media planning, situation analyze,objectives, strategies, media plan for campaign of McDonald

Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1%. This article shows how recognizing context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaigns' success. Design/methodology/approach - The paper reports an empirical study conducted in cooperation with a restaurant chain: 9.880 Subway coupons were distributed under different experimental context conditions. Redemption behavior was analyzed with the help of logistic regressions. Findings - We found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant the less does the amount of monetary incentive determine the motivation to redeem. Practical implications - When designing a coupon campaign for a company, coupon distribution should not follow a 'one-is-good-for-all-strategy' even for one marketer within one product category. Instead each coupon strategy should carefully consider contextual influence. Originality - This article is the first to our knowledge that systematically investigates the impact of context variables on coupon redemption. We focus on context variables that electronic marketing channels will be able to easily incorporate into personalized mobile marketing campaigns.

No description available.

The past eight years have seen a great increase in Internet usage in American culture and politics. It would seem that, in our digital age, the Internet has exercised strong effects on political behavior and even on legislators. This thesis explores the variety and intensity of these effects, finding them to be substantial and growing, although not yet robust. The main influences the net has exerted on American politics take place predominantly within two areas: political campaigns and online political interest groups. Activists are certainly using the Internet for political causes, but this sort of Internet usage is really just an extension of previous activism. The Internet does not create new habits; it simply offers a more convenient method of reading the news, communicating to others, or performing other activities we have already been inclined to perform. Even those Internet users who access political web sites are shown preeminently to be those who have otherwise accessed political information in other ways such as newspapers or televised news. So far the Internet has made campaign donations easier for people who are comfortable surfing the World Wide Web. But there is little evidence to show that these people would not have otherwise donated to the campaign by more traditional methods. The Internet has made political activism easier, but people who are not politically active will not suddenly change simply because the Internet offers itself as an expedient, inexpensive tool. We have seen, however, with groups like MoveOn.org, that activists are rallying, communicating, and demonstrating more efficiently than ever before. The political parties or groups that can most effectively use the Internet to mobilize voters and affect public opinion will greatly benefit themselves.