Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-06-02T22:42:00Z No. of bitstreams: 1 MarilliaGraziellaOliveiraDaSilva_DISSERT.pdf: 2339445 bytes, checksum: 9af3f80027bb877e6a17de86a7eab058 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-06-08T23:47:03Z (GMT) No. of bitstreams: 1 MarilliaGraziellaOliveiraDaSilva_DISSERT.pdf: 2339445 bytes, checksum: 9af3f80027bb877e6a17de86a7eab058 (MD5) / Made available in DSpace on 2017-06-08T23:47:03Z (GMT). No. of bitstreams: 1 MarilliaGraziellaOliveiraDaSilva_DISSERT.pdf: 2339445 bytes, checksum: 9af3f80027bb877e6a17de86a7eab058 (MD5) Previous issue date: 2017-02-23 / Esta disserta??o tem como objetivo investigar de que maneira a midiatiza??o do cotidiano protagonizada pela programa??o do canal 4, de Currais Novos (RN), contribui para a constru??o da identidade local. O canal pertence ? primeira operadora de TV a Cabo do Norte/Nordeste brasileiro, a Sidy?s TV a Cabo, criada em 1992 pelo empres?rio Siderley Menezes. Pela empiria, percebemos que a rela??o de constru??o e de apropria??o da identidade ? de mutualidade: o canal 4 se apropria da identidade curraisnovense para transmitir o seu conte?do ao ponto que o seu conte?do tamb?m contribui para a constru??o identit?ria local. Tomamos como base o m?todo de estudo de caso (YIN, 2005), partindo de uma pesquisa bibliogr?fica que abordou, especialmente, os conceitos de midiatiza??o, cotidiano, m?dia local e identidade. A fim de otimizar as evid?ncias colhidas com a empiria, a metodologia teve como suporte a triangula??o de dados, obtidos atrav?s de tr?s t?cnicas: entrevistas em profundidade (DUARTE, 2012), observa??o participante (PERUZZO, 2012) e documenta??o. Trazemos tamb?m uma breve linha do tempo sobre a chegada da TV a Cabo no Brasil, abarcamos os tra?os hist?ricos e econ?micos da cidade de Currais Novos (RN), al?m dos detalhes acerca da implementa??o e consolida??o da Sidy?s TV a Cabo na cidade. Por fim, esta disserta??o aponta a necessidade de pesquisas midi?ticas mais aprofundadas nesta regi?o, contemplando, principalmente, todos os canais televisivos com conte?do local e de que forma eles reconfiguram a din?mica social daqueles que vivem em cidades de pequeno porte. / This dissertation has as its main objective, to investigate in which way the mediatization of everyday life in Currais Novos (RN) by local channel 4 contributes to the construction of local identity. The channel belongs to the first cable TV network in the North/Northeast regions of Brazil, Sidy?s TV a Cabo, created in 1992 by entrepreneur Siderley Menezes. Based on empiricism, we realized that the relationship responsible for identity construction and appropriation is of a mutuality nature: channel 4 appropriates itself of Currais Novos?s identity to transmit its content to the point that its content also contributes construct local identity. The method of choice was case study (YIN, 2005), starting with a bibliographic inquiry approaching specifically the concepts of mediatization, everyday life, local media and identity. In order to optimize the empirically collected evidences, the methodology was supported by data triangulation, obtained through three distinct techniques: in-depth interviews (DUARTE, 2012), participant observation (PERUZZO, 2012) and documentation. A brief timeline, explaining the arrival of cable TV in Brazil is presented, as well as the historic and economic traits of Currais Novos (RN), and the details of Sidy?s TV a Cabo?s implementation and consolidation in the city. Finally, this paper points to the necessity of more in-depth media researches in the region, specially contemplating all the local content television channels and in which way they reconfigure the social dynamics of small town residents.