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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"celebrities anited btates amarketing"" "subject:"celebrities anited btates bmarketing""

1

The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed

Eamsobhana, Sudawadee 01 January 2005 (has links)
The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
Celebrities United States Marketing
Celebrities Thailand Marketing
Communication in marketing United States
Communication in marketing Thailand
Advertising campaigns United States
Advertising campaigns Thailand
Advertising campaigns
Communication in marketing.
Marketing
Public Relations and Advertising

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