M. Tech. Business Administration / Some innovations are accepted very quickly, while others are not. Knowing how technology and innovations are diffused within a social system helps understand the behaviour of its members. If one can identify the individuals, when they adopt the technology, and the reasons that led them to do so at that time, one can characterize their behaviour and perhaps hasten the acceptance and diffusion of an innovation. The aim of this study was to provide strategic insight into the adoption of mobile phone technology by 52 senior citizens in the south of Johannesburg, South Africa, and to understand the key benefits that elderly people derive from using it. The findings indicate that the rate of adopting mobile phones was high among these senior citizens and they were using the technology extensively - to call family and friends, take photos, SMS, play music, et cetera. The study recommends that mobile telephone suppliers cater for this segment of the market through the provision of affordable devices and flexible contracts, since the majority of senior citizens are retired.

The pervasive presence of cellphones in the lives of urban young people around the globe has led to widespread research to evaluate the impact that this device has on young people’s overall psychosocial development. This relationship is often characterised as “addictive”. This research study presents a unique South African youth perspective in a field of research that is predominantly conducted in the United States, Europe and Asia. It explores the relationship that students (ages 18–21) at Rhodes University have with their cellphones in order to understand how this device informs their experience of social participation online and offline. Central to the design of this study is a “social media detox” which involved the research participants volunteering to restrict their social media and cellphone use for an agreed-upon period of time. The study employs interpretative phenomenological analysis (IPA) to uncover key themes from in-depth interviews before and after the detox. Eight respondents were interviewed twice; once before and once after their detox. This study provides insights into the integral role of a cellphone as reported from a young adult’s perspective. Communicating on social media platforms using a cellphone has become normalised among this age-group and the respondents described how the cellphone feels like “a part of you”. Unlike interacting face-to-face which is potentially awkward and involves effort, socialising on a cellphone offers the respondents a sense of companionship, control and instant access to their peer groups. The respondents in this study seemed unaware of their own agency in social situations until their participation in the social media detox. By participating in this study, the participants became more aware of how their cellphone use influences social behaviour, both online and offline. The study proposes that the term “addiction” undermines the positive association young people have with their cellphones. Instead, this study suggests that “social fitness” would be a more relevant construct through which to encourage and support young people to exercise agency in their social lives. This exploratory study raises new questions for researchers, programme developers and educators to take up in future studies and programme development

D. Tech. Marketing, Logistics and Sport Management / This study explores supply chain costs in the South African mobile phone industry, which then leads to the development of a supply chain cost-reduction framework for this industry. The knowledge generated from this study should assist South African mobile phone companies to reduce their supply chain costs. On the other hand, this study should also assist regulating authorities (the Department of Communication and The Independent Communications Authority of South Africa [ICASA]) to gain insight into the cost drivers in the mobile phone supply chain and the contributing factors to high call tariffs in South Africa. It should also inform appropriate and adequate mobile telecommunication policies. The purpose of this study is to explore supply chain costs in the South African mobile phone industry, and to develop a supply chain cost-reduction framework for the South African mobile phone industry.

M. Tech. Business Administration / In April 2014, ICASA, South Africa's communications regulator, reduced mobile termination rates (i.e. tariffs mobile service providers can charge for terminating calls on each other's networks) from 40 cents to 20 cents per minute. Furthermore, mobile number portability has enhanced mobility of subscribers across networks. Mobile number portability means that subscribers can switch mobile network service providers without changing their mobile number despite it being issued by the network they are leaving. The price war amongst service providers means that all mobile network operators offer mobile voice calls and access to mobile data at comparable rates. There is now little differentiation between mobile network service providers, and mobile network service providers have to seek other sources of sustainable competitive advantage. It is against this background that the purpose of this research is to measure South African mobile phone consumers' perceptions and expectations of the service provided by mobile network service providers.

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, Johannesburg in partial fulfilment of the requirements for the degree of Master of Management in the field of Strategic Marketing / Menstrual Hygiene Management is a process of keeping clean by girls and women through washing, changing and disposal of sanitary protection during their monthly periods. When schools provide a conducive environment for girls to manage their menses, girls become empowered and confident to participate in education without fear and embarrassment. Lasi High school in Mpolonjeni constituency is a rural school in low income settings whose girls like many girls in the area have to manage their monthly menstruation. The purpose of this study is to explore the experiences and practices of rural school girls in Mpolonjeni community in managing their menses. A qualitative exploratory and descriptive study was undertaken through focus group discussions. The researcher managed to purposively select a sample of two focus groups with ten participants, each, three teachers and the Deputy Head Teacher. The study finding reveals that girls experience a number of challenges when managing their menses in the school setting which the school administration is not entirely aware of. Some of the issues raised by the girls can be addressed without unreasonable costs implications but through empathy and general support. The study recommends a further investigation for Education and school policies that will enhance enabling school environments to support girls in managing menstruation at school. / GR2018

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing 2016 / The African hair-care business has become a multibillion-dollar industry, stretching from India to china attracting global retailers such as Unilever and L’Oréal. The African hair-care market will continue to grow, especially in the informal sector where it is said to employ about 1.5 people per business on permanent basis. In order for small businesses’ performance to improve in emerging markets, especially in the informal sector, improving their marketing skills is quite essential. Mobile marketing is cost effective and can be utilised to benefit both marketing practitioners and consumers. This is imperative in the informal hair-care industry, where businesses generally lack financial resources and therefore do not have a budget to spend on marketing and advertising. The mobile phone therefore becomes an important marketing channel to reach customers and increase profitability in informal hair-care businesses, yet there has not been much academic research conducted on this and little is known about the factors that might influence mobile marketing acceptance. The purpose of this study is therefore to bridge the gap by investigating perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care industry in South Africa. A quantitative study was conducted using a sample of 312 informal hair-care business operators in the Johannesburg area. Given the nature of the informal sector, a nonprobability sampling method, known as convenience sampling, was used for data collection. For analysing and interpreting data, Structural Equation Modelling (SEM) approach was utilised. The study findings indicate that perceived interactivity dimensions (control, responsiveness and nonverbal information) have a positive effect on mobile phone usability and lead to mobile marketing acceptance. However, the findings showed a negative relation between perceived personalisation and mobile phone usability. This study aims to contribute to mobile marketing literature, be of benefit to Small, Medium and Micro-sized Enterprises (SMMEs) policy makers and add value to the field of marketing. Key words: perceived control, perceived responsiveness, nonverbal information, perceived personalisation, mobile phone usability, mobile marketing acceptance / GR2018

Cellular telephones have revolutionised the art of communication across all societies, and South Africa is no exception. Access to this form of communication has made personal contact easier, in both rural and urban contexts. Globally this form of communication has been readily embraced. However, cultural rules that pertain to face-to-face communication are often flouted by cellular phone users. This flouting holds true no doubt across many cultures, languages and contexts. Bloomer (2005:97-100) assesses this flouting of cultural maxims in relation to Grice's cooperative principle. This article attempts to assess how general rules of politeness in isiXhosa have been and are being transformed by what could be termed the "economics of speaking".

A Research Report submitted in fulfilment with the partial requirements for the Master of Management in the field of Strategic Marketing, in the Faculty of Commerce, Law and Management, in the University of the Witwatersrand, Johannesburg. 2016 / Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this literature is to provide a comprehensive framework intended to guide research efforts focusing on mobile marketing via SMS/MMS as well as to aid practitioners in their quest to achieve mobile marketing success. The literature is built around brand equity and awareness and whether this form of direct marketing enhances the brand. It begins with a brief background to the research situation. Mobile marketing is also defined and the researcher also looks at mobile marketing in South Africa. The researcher also outlines mobile marketing from marketing communications mix perspective and provides a comprehensive overview of the benefit of mobile marketing. The literature concludes with a detailed description of, what’s in it for companies, along with speed and simplicity of this form of direct marketing. / GR2018

Submitted in fulfillment of the requirements for the Degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2017. / It is widely evident that the mobile phone industry is facing rapid growth, with the increased introduction of cheaper mobile phones in South Africa intensifying competition between such companies. A number of studies have been conducted in other countries on brand preferences, but there remains a gap in knowledge with regard to the South African market. It was therefore warranted to academically research factors influencing consumer brand preferences when purchasing mobile phones, in order to understand these preferences, and what consumers consider when making such purchases. The rationale of the study was to provide new insights for local marketers into the factors consumers consider most when looking at mobile phone brands. The aim of this study was therefore to determine brand preferences for mobile phones amongst students at a selected higher educational institution in South Africa. The study adopted a quantitative research approach, where the data obtained was descriptive and cross-sectional in nature. The research population was made up of students studying at the Durban University of Technology (DUT), where convenience sampling was performed on a target population of 378 students. The sample size was selected by giving questionnaires to those students most available to the researcher. The results were then analysed using the Statistical Package for Social Sciences (SPSS) Version 24.0 software. Validity was ensured by conducting a pre-test of the questionnaire, and the study’s reliability was measured using Cronbach’s Co-efficient Alpha test. The study findings showed that brand popularity, prices, product attributes, social influences and marketing communications all affect mobile phone brand preferences amongst students. The study results also showed, however, that there were some product attributes and social influences that did not influence these preferences. Recommendations are given to industry players to increase their knowledge of these important factors, to aid with the improvement of their brands and increasing their market preference in this highly competitive industry. / M

M.A. (Fundamental Communications) / Mobile phones have penetrated every sphere of life, be it private or public. This is evident in the fact that they are found in people.s hands, bags, pockets, desks, and even on bedside tables. Their ability to be accessed everywhere, any time and for any reason has prompted information to be ubiquitous and has increased users. quests for information and knowledge. Their connectivity has also provoked people, including children, from all walks of life to depend on mobile phones in such a way that they feel as though they cannot do without them for many activities. The subject of this study is one of these activities. The aim of this research is to explore mobile phones as devices for learning and teaching in the primary educational setting. In order for this research to be comprehensive, a background as to why this study is vital in the first place is important.