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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Starkare tillsammans? : En undersökning av gruppattraktionseffekt på förpackningsdesign / Stronger together? : A Study of the Cheerleader Effect on Packaging Design

Thorwaldsson, Matilda January 2023 (has links)
The cheerleader effect refers to the phenomenon that individual faces are experienced to be more attractive when presented in a group than when presented alone. The cause of this is thought to be the way the human brain stores information and summarizes individual faces of the group into an average face which in turn is perceived as more attractive than the individual face would be if examined alone. In this essay the cheerleader effect will be tested on another kind of face, the faces of packaging. In this study the cheerleader effect will be tested on food packaging to see if effect is applicable in the packaging area. The effect is tested through a survey and the result suggest that the cheerleader effec might work on packaging. However, in many cases the opposite seems to be true, packaging presented individually get higher ratings. Because of this I cannot recommend that packaging designers trust the cheerleader effect to improve the experienced attractiveness of their design.

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