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This thesis examines what roles linguistic, stylistic and sociocultural factors play in the popularity of contemporary Chinese-English bilingual codeswitching songs released between the years of 2004 and 2010, making a case study of the urban youth audience of Shanghai. It is significant as it is the first large scale study into Chinese-English songs that has looked at all of these three factors: linguistic, stylistic and sociocultural, but also because it compares the findings in these three areas from corpus analysis with an audience study. A corpus of 150 songs from popular codeswitching performers was collected, and was analysed individually in relation to the linguistic, stylistic and sociocultural factors with regard to features that may enhance the popularity of these songs. To this was added an audience study based on fieldwork in Shanghai which included participant observation and data collection from online surveys and individual interviews. First a linguistic analysis was done on syntactic grounds based on the Myers-Scotton 1993 Classic MLF (Matrix Language Frame) model, and this was followed by an analysis of the metaphorical functions of these songs following general pragmatic theories of Gumperz (1982). A stylistic analysis was then done on the corpus, using theories of literary stylistics from Leech (1969) and the stylistic findings of recent codeswitching researchers. This stylistic section also examined modes of language use after Hymes. The sociocultural aspects within the songs were examined using a social anthropological framework, and used research in the East Asian setting by Gao Liwei (2007) and Yang Mei-hui (1997) on identity formation, as well as the Accommodation Theory of Giles and Smith (1979), and other research relevant to codeswitching in the East Asian pop culture context, such as J. Lee (2004, 2006). Data collection was also carried out based on Hymes’ (1971) ethnographical techniques, and Blom and Gumperz’s (1972) participant observation. The findings from each of the factors were discussed in relation to the audience study and the results show that: 1) These codeswitching songs are both a reflection of the singers’ and audiences’ need to present a particular identity, negotiated within the particular expectations of music, genre and location. 2) Chinese-English codeswitching songs are a reflection of the high levels of English codeswitching in Shanghai, Chinese, and also wider East Asian popular culture, and reflect a growing bilingual or multilingual identity in wider East Asia. 3) The English within the Chinese-English codeswitching songs is localised to a Southern Chinese, almost a Shanghai context. 4) The uses to which codeswitching is put, or how codeswitching appears in songs, depends on many factors, and so it is difficult to clearly define the functions, stylistic techniques, or sociocultural purposes of codeswitching in songs consistently across different genres, chronological periods (due to changes in language use over time), or between cultures. Despite this, it is hoped that the number of unique findings from the corpus analysis and the discussion in this study could enlighten or stimulate future studies examining codeswitching in songs.

This thesis focuses on the skateboarding industry in China as both a youth subculture and a cultural industry. I am investigating the transition between the two and examining how the emerging skateboarding industry operates through detailed analysis of the feelings, motivations and meanings attributed to it by its participants and the emerging strata of cultural workers. In order to achieve this research objective, this thesis has positioned the analysis in a triangle of forces between the development of Chinese skateboarding culture, the emerging skateboarding cultural industry and government interventions. This ethnographic study takes into account distinctive characters in the development of Chinese skateboarding communities that signify continuities inside contemporary Chinese youth cultures. I argue that such continuity is still embedded in the organisation of the Chinese skateboarding industry as a cultural industry, in both subcultural and corporate entrepreneurial practices. Moreover, this thesis contributes to ongoing discussions in the field of not only cultural studies but also of the political economic analysis of cultural/creative industries by examining the dynamic incorporations at play between the commercial and governmental forces at the centre of current debate around the inclusion of skateboarding in the Olympic Games, and the consequences of the sportisation of skateboarding in mainstream economic structures. Last but not least, this research captures the working conditions of the cultural labourers who are at the forefront of shaping and reshaping the Chinese skateboarding industry.

Through the research methods of questionnaire survey and in-depth interviews, this study aims to explore the identity construction process of Chinese youth in mobile games and its influencing factors. It has been found that players' identity construction is a complex, multidimensional, and dynamic process in which gaming experiences, social interactions, consumption behaviors, and emotional responses are key factors in construction of identity. Specifically, players construct and express their self-identity in mobile games through character selection, completion of in-game tasks, and in-game social interactions; online and offline social interactions enhance players' sense of belonging and recognition of their identity; players' consumption of virtual items improves players' status in the gaming community and their sense of self-recognition; and in-game emotional experiences have a significant impact on identity construction and recognition. In addition, gender stereotypes still exist in mobile games and have some degree of influence on players' identity construction in mobile games. Further, this study also focuses on analyzing the impact of the convergence of online and offline identities on Chinese youth's identity construction. This convergence promotes youth identity in both online and offline communities, reinforcing the influence of gaming culture in players' lives and blurring their self-presentation in different environments. However, while this convergence is an irreversible trend, there are specific types of games where players are avoiding it as much as possible because they want to establish distinct boundaries between online and offline identities for a better gaming experience and to try to explore more different identities in an anonymous environment. The contributions of this study are, first, to extend the application of identity construction and identity theory to online spaces and mobile games. Second, this study analyzes the behavioral patterns and characteristics of Chinese youth's identity construction in mobile games, demonstrating the new dynamics of youth identity construction in digital culture. Third, the results of the study provide theoretical support and relevance for understanding the behavior and psychology of contemporary Chinese youth in mobile games, and provide practical references for the fields of game design and policy making. In addition, this study has certain limitations, such as the small sample size and the primary reliance on qualitative data, which may lead to generalizability of the findings to be further verified, as well as the possibility of some degree of social desirability bias. Therefore, future research can be conducted to further validate and enrich the findings of this study by expanding the sample size, combining behavioral data and empirical research. It is worth to note that with the popularization of VR, AR and AI technologies, the boundaries of identity construction in offline and online spaces may be further blurred, and identity research will also be expected to usher in new theoretical challenges and opportunities, which provides a broad space for future research.