Obesity in children is a nationwide problem. Physical activity is one way to help children stay fit and prevent obesity. Unfortunately, access to technology involving sedentary behavior is easier than ever. Fortunately, for this generation of students there is a way to combine physical activity and technology through exergaming. In order to encourage students to participate in exergaming, the students should be able to play games they prefer. The purpose of this study was to apply a paired choice preference assessment, rank order card sort, and social validity surveys to determine the preference order of six exergames for six elementary students and measure heart rates as the children played the six exergames. The results of this study show that children had different preferences as evident by the rank order card sort, social validity survey, and paired choice preference assessment. The pre-rank order card sort was significantly correlated with the paired choice assessment. On the other hand, the pre-social validity survey was not significantly correlated with the paired choice assessment.

Submitted by Marlene Santos (marlene.bc.ufg@gmail.com) on 2017-09-04T18:16:34Z No. of bitstreams: 2 Dissertação - Luciana Mesquita da Silva - 2017.pdf: 1960015 bytes, checksum: 9d2e228bbb3f3c335e6800b23d81db2c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Cláudia Bueno (claudiamoura18@gmail.com) on 2017-09-04T19:47:10Z (GMT) No. of bitstreams: 2 Dissertação - Luciana Mesquita da Silva - 2017.pdf: 1960015 bytes, checksum: 9d2e228bbb3f3c335e6800b23d81db2c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-09-04T19:47:10Z (GMT). No. of bitstreams: 2 Dissertação - Luciana Mesquita da Silva - 2017.pdf: 1960015 bytes, checksum: 9d2e228bbb3f3c335e6800b23d81db2c (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-07-06 / The research in the area of study of consumer behavior is related to the multidisciplinarity of this area, when you speak of food consumption, several studies seek to analyze the influence of advertising on the food choice of people. Analysis has also been realized in order to check the children’s preference as consumers of food and beverages. Within the behavioral perspective studies have been carried out using the Foxall model of the BPM (Behavior Perspective Model) seeking to understand consumer behavior by the threefold contingency from the analysis of its elements: antecedent, response and consequent. This paper aims to evaluate the effects of advertising exposure on the choice of children for beverages, as well as the effect of the number of alternatives available during the choice through the use of the BPM model. An experiment was carried out with 16 children of both sexes, aged between 10 and 12 years old, using a board game and presenting drinks advertisements: juice, soda and a toy advertisement. The participants were divided into four groups; for each group, one of the advertisements was presented before the beginning of the game, when they had to make the choice between juice or soda during 20 trials in each session, and two sessions were held. The results showed that the advertisements had no influence on the participants' choices, because, regardless of the advertisement, the children showed a preference for juice instead of the refrigerant. The number of alternative choices presented in format for group four seems to have exerted influence on the choices during the trials. / A pesquisa sobre o campo de estudo do comportamento do consumidor está relacionada à multidisciplinaridade desse campo, em se tratando de consumo alimentar diversas pesquisas buscam analisar a influência da propaganda na escolha alimentar das pessoas. Análise também tem sido realizadas a fim de verificar a preferência de escolha das crianças en quanto consumidoras de alimentos e bebidas. Dentro da perspectiva comportamental estudos tem sido realizados utilizando o modelo de Foxall o BPM (Behavior Perspective Model) procurando entender o comportamento do consumidor pela vertente da tríplice contingência a partir da análise de seus elementos: antecedente, resposta e consequente. Este trabalho objetiva avaliar os efeitos da exposição de propagandas sobre a preferência de escolha de crianças por bebidas, bem como, o efeito do número de alternativas disponibilizadas durante a escolha através da utilização do modelo BPM. Para tanto foi realizado um experimento com 16 crianças de ambos os sexos, com idade entre 10 e 12 anos, com a utilização de um jogo de tabuleiro e apresentação de propagandas de bebidas: suco, refrigerante e uma propaganda de brinquedo. Os participantes foram divididos em quatro grupos, para cada grupo foi apresentado uma das propaganda antes do início do jogo, quando os mesmos teriam que fazer a escolha entre suco ou refrigerante durante 20 tentativas em cada sessão, sendo que foram realizadas duas sessões. Os resultados demonstraram que as propagandas não exerceram influência nas escolhas dos participantes, pois independente da propaganda exibida, as crianças demonstraram preferência pelo suco em detrimento ao refrigerante. O número de alternativas de escolhas apresentado em formato para o grupo quatro, parece ter exercido influência nas escolhas durante as tentativas.