WHO recommends the use of plain packaging to combat marketing abuse of cigarette packaging. The present systematic review aims to review and synthesize existing significant findings for effect of plain cigarette packaging, discuss implications for Hong Kong cigarette packaging policy, and offer suggestions for future direction in the area of research studies. A total of 21 studies were selected and qualified through the PRISMA Statement. Results were synthesized according to primary and secondary findings. Significant findings indicate that plain cigarette packages lower the attractiveness of a pack, weaken the reinforcement of falsely perceived product strength and arm, while increase the effectiveness of health warnings. The relatively new topic gives the present review its strengths and limitations. The review recommends Hong Kong to conduct local research in the area to support governmental decision in the implementation. / published_or_final_version / Public Health / Master / Master of Public Health

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