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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

O documentário chegou à sala de cinema. E agora? : o lugar do documentário no mercado audiovisual brasileiro na perspectiva de seus agentes : da produção à exibição (2000-2009) / The documentary films came to the big screen. Now what? : the place of the documentary film in the Brazilian market from the perspective of its agents: from production to exhibition (2000-2009)

Trindade, Teresa Noll 20 August 2018 (has links)
Orientador: Marcius Cesar Soares Freire / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-20T14:20:59Z (GMT). No. of bitstreams: 1 Trindade_TeresaNoll_M.pdf: 2845897 bytes, checksum: 9959be5e3719d5cde01655540cd8759f (MD5) Previous issue date: 2011 / Resumo: Este trabalho se propõe a analisar a produção contemporânea de documentários brasileiros exibidos em salas comerciais de cinema. Para tanto, realiza-se um levantamento de dados empíricos sobre o mercado nacional, assim como a análise de um conjunto de entrevistas com agentes do mercado cinematográfico, atuantes nas etapas de produção, distribuição e exibição. Através da conjuntura apresentada, buscou-se fazer uma avaliação concreta de qual é o lugar da produção documental nacional no atual mercado audiovisual brasileiro / Abstract: This study aims to analyze the production of contemporary Brazilian documentariesreleased in commercial theaters. We constructed a survey of empirical data on thedomestic market as well as the analysis of a series of interviews with agents the cinematographic market, which act in the productive chain, from production toexhibition, through distribution. By the scenario presented, we attempted to make a concrete assessment of what role does national documentary production in the current Brazilian audiovisual market / Mestrado / Multimeios / Mestre em Multimeios
2

Perspektivy užití marketingových nástrojů v tradičním kině / Prospects of application of marketing tools in the traditional movie theatres

Štůla, Andrej January 2010 (has links)
The diploma work gives an overview of the development of cinemas with respect to traditional movie theatres and situates it to the present market when meeting some serious problems -- decreasing attendance, commercial multiplex competition and offen insufficient application of marketing knowledges. The work tries to find an answer of the question if the classical movie theatres are convicted to termination. To sort out the task it uses marketing tools with respect of the specific cinema's environment, analyzing recent situation and proposes new marketing methods of solution, which could lead to positive changes aiming primarily to increasing of attendance.
3

Kino teatro lankomumo svyravimai Europos Sąjungoje 1990-2007 m / Fluctuations in cinema attendance (eu, 1990-2007)

Jurgelaitytė, Žydrūnė 26 June 2014 (has links)
KINO TEATRO LANKOMUMO SVYRAVIMAI EUROPOS SĄJUNGOJE 1990 - 2007 m. Santrauka Nuo 1990 metų prasidėjo kino teatro lankomumo atgimimas, užbaigęs ankstesnį tris dešimtmečius trukusį kino teatro lankomumo mažėjimą. Naujieji amerikietiško tipo kino teatrai – multipleksai – turintys 8 ir daugiau kino sales bei rodantys įspūdingus, finansiniu požiūriu itin sėkmingus filmus, sugrąžino auditoriją į kino teatrus. Bet jau 2001 metais pagal kino teatrų skaičių Europos Sąjungos 15 šalių kino rinka, charakterizuojama kaip galutinai įsotinta ir kurios neįmanoma plėsti vien tik plečiant kino teatrų tinklą. Didžiausias kino teatro lankomumo augimo potencialas stebimas Europos Sąjungos naujosiose šalyse, kur į kino rinkas iki šiol investuota santykinai mažai. Čia palyginus mažas kino ekranų skaičius, tenkantis šalies gyventojams bei mažas kasmetinis apsilankymų skaičius, tenkantis vienam gyventojui. Darbe nustatomos priežastys, sukėlusios kino teatro lankomumo svyravimus, iš kurių pagrindine laikoma – multipleksų plėtra. Darbe teigiama, kad šalyse, kuriose mažiausiai išvystyti multipleksai, yra mažiausias kino teatrų lankomumas. Šis darbas, vertinant jo praktinę reikšmę, turėtų būti aktualus vystantiems kino verslą ir visiems besidomintiems kinu, kino istorija, kino teatrų auditorijos pasikeitimu, multipleksų atsiradimu ir jų įtaka formuojant vartojimo įpročius. / FLUCTUATIONS IN CINEMA ATTENDANCE (EU, 1990 – 2007) Summary Since 1990 cinema attendance began to revive after having declined over a 30-year period. The arrival of American-style multiplexes – new cinemas with eight or more screens demonstrating blockbuster films – had successfully attracted audiences back to the cinema. Since 2001 in terms of the number of cinemas, EU 15 countries cinema market was already described as fundamentally saturated and can no longer be expanded by building new cinemas. The greatest potential lies with new EU countries that untill now have seen less intensive investment. Here cinema markets have low screen densities, which are currently accompanied by low admission – per capita ratios. This paper examines the reasons of fluctuations in cinema attendance and considers the impact of the multiplex development. In terms of practical meaning, this paper should be relevant to cinema business developers and all others being intersted in cinema, cinema history, changes in cinema audiences, rise of multiplex and its impact on consumer habbits.

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