In the following Master’s degree research “Activity of a cinema to meet young people’ needs” the relevant problem of these days – strategic course of spreading cinematic activities - is being analysed. Only commercial films are demonstrated in the most cinemas of Lithuania. Educational programs for young people as well as projects would broaden the sphere of action of the cinema and would remarkably influence the youth culture. To achieve the aim it is important to conceptualize young people’ interests and needs. That is the ultimate cause to correct the activity of the cinema and to join the developing process of youth culture. That is why the cinema activity which meets youth needs is a pedagogical problem. Young people at the age of 16-30 like going to the cinema and to know their needs is very important, as the most popular forms of the Art let to develop youth needs to watch good films, and to express youth culture. The goal of the research: to evaluate the activity of the cinema, that would meet youth needs. The newness of the research and practical importance: 1.Proposed empirical evaluation of the cinema activity showed three main rates: visitors interest in films, relevance of cinema activity and popularity of the cinema as well. 2.Strategic courses to correct the activity of a cinema are formed: wide-spreading of the cinematic art, popularization of amateur films, youth creative laboratories, socio-cultural communication services. 3.The means developing youth... [to full text]

KINO TEATRO LANKOMUMO SVYRAVIMAI EUROPOS SĄJUNGOJE 1990 - 2007 m. Santrauka Nuo 1990 metų prasidėjo kino teatro lankomumo atgimimas, užbaigęs ankstesnį tris dešimtmečius trukusį kino teatro lankomumo mažėjimą. Naujieji amerikietiško tipo kino teatrai – multipleksai – turintys 8 ir daugiau kino sales bei rodantys įspūdingus, finansiniu požiūriu itin sėkmingus filmus, sugrąžino auditoriją į kino teatrus. Bet jau 2001 metais pagal kino teatrų skaičių Europos Sąjungos 15 šalių kino rinka, charakterizuojama kaip galutinai įsotinta ir kurios neįmanoma plėsti vien tik plečiant kino teatrų tinklą. Didžiausias kino teatro lankomumo augimo potencialas stebimas Europos Sąjungos naujosiose šalyse, kur į kino rinkas iki šiol investuota santykinai mažai. Čia palyginus mažas kino ekranų skaičius, tenkantis šalies gyventojams bei mažas kasmetinis apsilankymų skaičius, tenkantis vienam gyventojui. Darbe nustatomos priežastys, sukėlusios kino teatro lankomumo svyravimus, iš kurių pagrindine laikoma – multipleksų plėtra. Darbe teigiama, kad šalyse, kuriose mažiausiai išvystyti multipleksai, yra mažiausias kino teatrų lankomumas. Šis darbas, vertinant jo praktinę reikšmę, turėtų būti aktualus vystantiems kino verslą ir visiems besidomintiems kinu, kino istorija, kino teatrų auditorijos pasikeitimu, multipleksų atsiradimu ir jų įtaka formuojant vartojimo įpročius. / FLUCTUATIONS IN CINEMA ATTENDANCE (EU, 1990 – 2007) Summary Since 1990 cinema attendance began to revive after having declined over a 30-year period. The arrival of American-style multiplexes – new cinemas with eight or more screens demonstrating blockbuster films – had successfully attracted audiences back to the cinema. Since 2001 in terms of the number of cinemas, EU 15 countries cinema market was already described as fundamentally saturated and can no longer be expanded by building new cinemas. The greatest potential lies with new EU countries that untill now have seen less intensive investment. Here cinema markets have low screen densities, which are currently accompanied by low admission – per capita ratios. This paper examines the reasons of fluctuations in cinema attendance and considers the impact of the multiplex development. In terms of practical meaning, this paper should be relevant to cinema business developers and all others being intersted in cinema, cinema history, changes in cinema audiences, rise of multiplex and its impact on consumer habbits.