Submitted by Glauber Assunção Moreira (glauber.a.moreira@gmail.com) on 2018-09-17T17:58:40Z No. of bitstreams: 1 TESE - Karina de Faria (2013).pdf: 5071169 bytes, checksum: 5c343b4b571b5d9ef17697f23ebc6daf (MD5) / Approved for entry into archive by Marly Santos (marly@ufba.br) on 2018-09-17T21:37:00Z (GMT) No. of bitstreams: 1 TESE - Karina de Faria (2013).pdf: 5071169 bytes, checksum: 5c343b4b571b5d9ef17697f23ebc6daf (MD5) / Made available in DSpace on 2018-09-17T21:37:00Z (GMT). No. of bitstreams: 1 TESE - Karina de Faria (2013).pdf: 5071169 bytes, checksum: 5c343b4b571b5d9ef17697f23ebc6daf (MD5) / O presente trabalho trata da carreira da atriz baiana Celina Ferreira que nasceu na cidade de Senhor do Bonfim no ano de 1902. Sua trajetória perpassa diversos gêneros teatrais, aqui batizados de arranjos artístico-produtivos, que fizeram parte do cenário cultural da primeira metade do século XX no Brasil, especialmente no nordeste. Celina Ferreira iniciou sua carreira integrando companhias itinerantes ou mambembes que circularam pelo Nordeste (interior e capitais) entre os anos 20 e 30, tendo casado com o ator cômico pernambucano Ferreira da Silva, especialista em teatro de revista. Viúva, estabeleceu-se em Salvador com seus filhos e trabalhou no Circo Fekete, na década de 40, atuando em melodramas característicos do circo-teatro brasileiro. Por fim, aposentou-se como radioatriz tendo trabalhado nas rádios Excelsior e Sociedade. Nesta última, até a década de 60. Com base em acervo familiar, guardado pelos filhos da atriz, e organizado para fins acadêmicos, a pesquisa teve como enfoque a sustentabilidade relacionada principalmente à popularidade junto ao público, e as estratégias utilizadas por artistas, empresários e organizações no sentido de garantir a sobrevivência de artistas e produtos. Também abordou a conjuntura econômica, política e social que serviu de cenário para a carreira da atriz e para o sucesso que promoveu o sustento dos arranjos artístico-produtivos em que trabalhou. / The current paper lies in the career of Celina Ferreira, an actress who was born in the state of Bahia, in Senhor do Bonfim city, in the year of 1902. Her journey crosses many theatrical genres, known here as “productive-artistic arrengements”, which were part of the cultural panorama in the beggining of the 20th century in Brazil, especially in the northeast of the country. Celina Ferreira began her career as a member of itinerant companies- called mambembes, which traveled around the region in the twenties and thirties. She got married to Ferreira da Silva, a comedy actor that was born in Pernambuco and was a theater revue specialist. As a widow, she took place in Salvador with her sons and worked at Fekete Circus, in the forties, acting in typical brazilian theatre-circus dramas. At last, she retired as a “radio-actress”, and had worked for Excelsior and Sociedade radios. For this last one mentioned, she worked until middle sixties. Based on personal family files, kept by her sons, and organized for academic aims, this research focused on the popularity of the theatrical styles that she was part of, as well as the strategies used by artists, entrepreneurs and organizations in order to guarantee the artists and products survival. This research also brought a political, economic and social approach, with aspects that were part of the actress career and motivated the “productive-artistic arrengements” support, successfully experienced by her.