Mak Sze Wing, Swing. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2010-2011, design report."

Typescript (photocopy). / Digitized by Kansas Correctional Industries

Thesis. 1979. M.Arch.--Massachusetts Institute of Technology. Dept. of Architecture. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ROTCH. / Bibliography: leaves 75-78. / by Kenneth A. Stecklein. / M.Arch.

Tsoi Larry. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2004-2005, design report." / Includes bibliographical references. / Chapter Semester 1 --- Research and Experiment / Chapter I --- Theorectical research / Chapter - --- infrastructure / Chapter - --- architecture: future of the near past / Chapter - --- tempo / Chapter - --- phenomenology / Chapter II --- Design methodology research / fields / Chapter + --- lines / Chapter + --- nodes / Chapter = --- interference / Chapter III --- Site specific research / Chapter IV --- Experimentation and operation / Chapter Semester 2 --- Urbano - architectural scale design / Chapter V --- Territorial scale design / Chapter - --- South East Kowloon Development Planning / Chapter VI --- Architecural scale design / Chapter - --- SCL Kaitak Station Design / Chapter VII --- Textual sclae design / Chapter - --- Envelope Material Design / Bibliography / Appendix / Chapter i --- Thesis Proposal / Chapter ii --- "Architectural Theory & Criticism Paper: Field, Lines and nodes as design methodology - from territorial to textual scale"

Lai Ka Wing Eric. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2008-2009, design report."

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After human beings entered in a later period of industrial society, the competitiveness of cities and regions was gradually affected by their own impressions. The reason was that due to the important elements, tourist, cultural industry and knowledge industry business, of city-developing at present stage, new city-demanders were more sensitive to the city¡¦s image than space-consumers in the past. Also, after 1980, because of this kind of economical change, western developed industrial cities led the marketing principles of region and city to administration and paid much attention to the strategy of city¡¦s image. Penghu Makung , a historical coast city, is the center of humanity, history, economy, politics and culture in Penghu Islands. In the future, facing with the world competitiveness between cities and the goal of sustainable development, how does Makung city to be modeled into a unique style city by conducting the strategy of developing the city brand? This research was based on two stages of Delphi Method to combine the cognition of of Makung city of industry, official and university specialists and based on CIS, Corporate Identity System, as examination construction to sketch the contours of the vision of the strategy of modeling Makung¡¦s city brand. According to statistics, in the future, Makung city should be characterized by its historical and suitable living place in order to develop its brand orientation and should be shaped into a low-carbon coast traveling city and a resort center of Sea Islands which are the core of city¡¦s development. As for its visual image, the symbol and the sign of the city should be redesign; the slogan and mascot could immediately become the marketing strategy in the future. Besides, basalts on Tongpanyu is the highest landscape brand and Mazu Temple is the most typical building. As for the brand of local activity, Qigui Ceremony which should be enhanced by branding and combing with the city is the most impressive. In sum, with the integration of history and humanity and the combination of story and landscape environmental construction, the city brand of Makung city would be developed.

As a result of the internet & digital technology developing rapidly, the effectiveness of communication between countries has improved dramatically, thus giving birth to the concept of a global village-replacing the idea of traditional country land. The positions of cities becomes increasingly important day by day, and becomes a country¡¦s critical centre point for its existence & development. The modern idea of city country induces the attention & sparks discussion amongst people all over the world, Therefore, questions of how to improve the marketing of a city, how to increase the rate of development of a city, and how to promote competition within a city become the main focus of international cities. City marketing becomes the key point in whether a city succeeds or failures in the global market. For this reason, the main point of research will be how local governments, can excel in city marketing, better understand the professional process of marketing management including object, analysis, project, performance, evaluation, and how the information office can assist as well as act as the framework of the organization. This research paper is written on the topic of ¡§the analysis and research for the function and position of city marketing in governmental information office¡¨. It adopts the method of question investigation, and uses statistics of material in researching the reason for all hypotheses. The targets for investigation include the information officers and journalists from 23 counties. There are 177 valid samples in total, discovering that 80% of counties understand the importance of city marketing, and promote it positively. Both ¡¨Propagating decree of Government¡¨ and ¡§City Marketing¡¨ are the key points, as well as, developing internet technologies, e-city, combining public & private resources, uniting unbeneficial organizations, encouraging citizens to attend public affairs, etc. The above mentioned promoting strategies should be performed positively. As for the problem of the existence of information office, 90% of those who answered thought it was necessary, and over 80% of those who answered want the information office expanded and its functions reinforced. By collecting the domestic and foreign documents, successful examples of city marketing and analysis of investigation statistics, this research will supply some suggestions and opinions to the reorganization of local governments. Key words: city country, city marketing, marketing management

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