Under 2017 ökade den mediala rapporteringen om sugardejting i Sverige i samband med att sugardejtingsajten Rich Meet Beautiful lanserades i Sverige. Sugardejting presenteras som ett nytt fenomen men vid en närmare undersökning visar det sig att sugardejting är en fråga som diskuterats och uppmärksammats i Sverige tidigare. Tidigare forskning visar att sugardejting är ett fenomen som länge förekommit i Afrika, söder om Sahara. Det är framförallt ekonomiska faktorer som lyfts fram som förklaring till varför det förekommer, vilket även observerats i studier utförda i Nordamerika. Hur fenomenet sugardejting presenteras och diskuteras i media har ännu inte uppmärksammats inom forskning. Syftet med denna uppsats är att undersöka och analysera hur fenomenet sugardejting framställs i svensk media. För att möta detta syfte har kritisk diskursanalys tillämpats, framförallt utifrån Faircloughs och Foucaults teorier. Studien baseras på svenska tidningsartiklar och medierapportering mellan mars 1994 och december 2019. Medierapporteringarna har studerats och analyserats utifrån kritisk diskursanalys med hjälp av Faircloughs tredimensionella modell och olika teman har identifierats. Det framkommer hur orden inom sugardejting används för att beskriva någon i artiklarna, eller medierapporteringar där de som sugardejtar får berätta sin historia. Detta samtidigt som det i analysen ses en ökad medierapportering i samband med en ökad problematiserande syn på sugardejting, där främst polisen och journalister har makten över diskursen. De som ger ett beskrivande perspektiv med en mer positiv bild får mindre plats i media med tiden. Den dominerande diskursen är den som framställer sugardejting som prostitution och som ett socialt problem, som grundar sig i psykisk ohälsa. / In 2017 the media coverage on sugar dating in Sweden increased as Rich Meet Beautiful launched its site in Sweden. Sugar dating is presented as a new phenomenon, but on closer examination it turns out that sugar dating is a topic that has been discussed in Sweden much earlier. Research shows that sugar dating is a phenomenon that has occurred for a long time in sub-Saharan Africa. The leading factor to why sugar dating occurs is believed to be economical aspects. This is also evident in studies conducted in North America. How the phenomenon of sugar dating is presented and discussed in the media has not yet been researched. The purpose of this thesis is to investigate and analyze how the phenomenon of sugar dating is presented in the Swedish media. In order to meet this purpose, critical discourse analysis has been applied, primarily based on Fairclough's and Foucault's ideas. The study is based on Swedish newspaper articles and other media reports between March 1994 and December 2019. These have been studied and analyzed based on critical discourse analysis using Fairclough's three-dimensional model and various themes have emerged. The result of this thesis showed how the words in sugar dating are used to describe someone. There are also articles where those who sugar date get to tell their story. This is happening at the same time as this thesis can show an increased media coverage with a problematic view on sugar dating, where mainly the police and journalists have power over the discourse. Those who provide a descriptive perspective with a more positive image get less space in the media over time. The most dominant discourse is the one presenting sugar dating as prostitution and as a social problem caused by mental illness.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-02-01T14:25:37Z No. of bitstreams: 1 leandrooliveirasilva.pdf: 1438134 bytes, checksum: fbdd2b4998dac013c963cc408e599d7d (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-02-01T15:50:08Z (GMT) No. of bitstreams: 1 leandrooliveirasilva.pdf: 1438134 bytes, checksum: fbdd2b4998dac013c963cc408e599d7d (MD5) / Made available in DSpace on 2016-02-01T15:50:08Z (GMT). No. of bitstreams: 1 leandrooliveirasilva.pdf: 1438134 bytes, checksum: fbdd2b4998dac013c963cc408e599d7d (MD5) Previous issue date: 2014-03-19 / O fenômeno da “pedofilia” tem sido objeto de acirradas controvérsias na arena pública das reivindicações e vem, rotineiramente, alcançando cada vez mais espaço nos meios de comunicação de massa (mídia), no mundo dos poderes e saberes, no seio da sociedade em geral, despertando, na maioria esmagadora das pessoas, sentimentos de repulsa, ódio e vingança em relação aos chamados “pedófilos”, tendo em vista o alvo da prática sexual: crianças e adolescentes. O escopo desta pesquisa não é fazer uma avaliação sobre aquilo que é moralmente certo ou errado em matéria de “pedofilia”, mas, sob a perspectiva do referencial teórico adotado, o construcionismo social, analisar de que maneira se deu, especificamente no caso brasileiro, a passagem da “pedofilia” enquanto problema social para a “pedofilia” como um problema público, constituindo a Comissão Parlamentar de Inquérito da Pedofilia, instalada e conduzida por uma comissão de senadores brasileiros entre os anos de 2008 e 2010, o ponto alto desta viragem, podendo ser compreendida como o mecanismo de grande audiência que revestiu o problema da “pedofilia” com roupagens, significados e formas de verdade no cenário brasileiro. / The phenomenon of “pedophilia” has been subject to tough controversies in the public arena of claims and has been continuously achieving a bigger space in mass communication means (media), in the world of knowledge and power and within society in general. It awakens, in the crushing majority of people, feelings of repulse, hate and vengeance in regards to the so-called “pedophiles”, considering their object of sexual practice: children and teenagers. The scope of this research is not to evaluate what is morally right or wrong regarding “pedophilia”, but to analyze, under the perspective of the chosen theoretic referential, the social constructionism, how the passage of “pedophilia” from social problem to public problem happened, specifically in the Brazilian context, constituting the Parliamentary Commission of Inquiry of Pedophilia, installed and conducted by a commission of Brazilian senators through the years of 2008 and 2010, the high point of this passage, possibly being comprehended as the mechanism of great audience which gave the problem of “pedophilia” its true meanings and forms in the Brazilian setting.