In the U.S., clean energy goals and the move towards a clean energy economy are causing the electric power sector to add emerging and innovative renewable energy resources into their generation mix. Electric utilities (EU) face a monumental challenge to create, deliver, and capture value from emerging and disruptive technologies. This study seeks to address the impact of solar photovoltaics on the EU market by investigating the role of business model changes within the domain of urban and rural U.S. electric utility organizations. By integrating the evolving EU business model with the Competing Values Framework (CVF), a new lens is created to assess the changing and evolving business behavior within the EU industry. Furthermore, a predictive and prescriptive tool emerges associated with organizational ambidexterity (OA). Finally, four lessons are presented that will help EU leaders become more anticipatory, adaptable, and responsive in this changing renewable environment.

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