Economy in China has been blooming recently. The business potential has drawn attention from all over the world. Now varied industries have started to locate in China. Furthermore, it is believed that the interaction between cross-strait will be very close with the condition that both China and Taiwan have joined in WTO. This research will be focused on 1.The impact and the influence on higher education publishers in Taiwan after both China and Taiwan joined in WTO. 2. Is it a threat or an opportunity to the publishers with the consequent implementation from WTO? 3. What is the role of foreign publishers in Taiwan under this circumstance? As publishing industry in China hasn¡¦t been opened yet, this research will target on the discussion of co-publishing model from cross-strait. Taking a case study and its analysis, it is found that publishing industry has been identified as traditional industry but its upgrade and transition can not be applied to traditional industry. Therefore, the conclusions are as follow: 1. The regulations of publishing in China are still the key factors. 2. The extent of the resource publishers possess is the key factor of entering higher education market in China. 3. Publishers in Taiwan are more flexible to the consequent implementation. 4. Core competence is not equivalent to regional competitive advantage. 5. Market in China will be another opportunity for Taiwan. 6. The position of publishers in Taiwan in Chinese publishing has been changed. 7. Taiwan is the bridge between China and the rest of the world. 8. Each region has its own individual business model. 9. There is a remarkable difference of the process between publishing industry and traditional industry.