The experiment performed by Itano, Heinzen, Bollinger and Wineland on the quantum Zeno effect is analyzed in detail through a quantum map derived by conventional quantum mechanics based on the Schrodinger equation. The analysis shows that a slight modification of their experiment leads to a significantly different result from the one that is predicted through von Neumann's hypothesis of collapse of the wave function in the quantum measurement theory. This may offer a possibility of an experimental test of von Neumann's quantum measurement theory. / text