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The dissertation examines how member institutions in the Southeastern Conference (SEC) managed their college football programs during World War II. This time period in college sport history is unique because a few university presidents at SEC institutions believed the war gave them the opportunity to permanently implement reforms such as reducing practice hours and limiting the high salaries of coaches. Previous historiography demonstrates that these reforms did not come to fruition. Why were the university presidents and faculty, who claimed responsibility for governing the SEC, unable to capitalize on the opportunity they believed the war had given them to reform college sport? To examine this question, the author visited university archives of all thirteen institutions that competed in the SEC from its founding in 1933 until the end of World War II in 1945. Sources from these archives included correspondence between university presidents, faculty, trustees, athletic department employees, and other university stakeholders. The author also examined articles from newspapers throughout the Southeast, university publications such as yearbooks, alumni magazines, and student newspapers, trustee board minutes, and SEC meeting minutes. Despite the perceptions of some SEC presidents and faculty that the war provided an opportune moment for reform, how universities ran their athletic departments during World War II suggests that attempts to place less emphasis on college athletics would be temporary and driven only by pragmatics. As institutions began to lose athletes to military service, the SEC’s university presidents suspended academic reforms that existed before the war so that their college football teams could survive, which was necessary since only four of the twelve member institutions formally competed in college football during the 1943 season. Given the primary source evidence, it is clear that since university presidents and faculty were unable to reform college athletics during the war, at a time where they perceived athletics as susceptible to reform, then reforms such as reduced practice time and lower coaching salaries are unlikely to come from these university leaders at any point in the future because practicalities, not principles, were the driving force behind wartime reforms.

It is well documented that students from low socioeconomic backgrounds face a significant degree of deficiencies in college opportunity. Previous researchers have shown an estimated 1 in 5 student athletes given the opportunity to compete at the college level come from low socioeconomic backgrounds and encounter more adjustment issues than other students because of the psychological barriers they face. Using Pearlin's theory of psychological distress and Selye's GAS as the foundation, this study explored the extent to which the difference between the perceived time needed and actual time spent in both sports and academic commitment predict psychological distress in first-year high-risk student athletes. Data were collected from 132 first-year high-risk student athletes via an online survey. The survey included Health & Human Service SES questionnaire, Sport and Academic Commitment Questionnaire, and the Kessler Psychological Distress Scale. Multiple regression analysis revealed that sports commitment differences and academic differences were shown not to predict psychological distress. However, the results consistently showed the student athlete has time discrepancies with sport and academics and on average has moderate to severe psychological distress levels. The results are key to continuing the conversation of student athletes' psychological distress levels and establishing better interventions that specifically address the challenges of being a high-risk student athlete. If specific interventions target high-risk student athletes' mental health, they can be better served and more prepared to make the most of the college experience.

The main objective of this thesis are proposals to improve the communication mix of college hockey club Cavaliers Brno based on analysis and evaluation of current communication mix of the organization. The theoretical part describes the theoretical background associated with that issues. The second part focuses on the characteristics of the company, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.

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