Master of Science - Agricultural Education and Communication / Department of Communications and Agricultural Education / Shannon Washburn / Agriculture is one of the fastest growing industries in the world. Universities have the opportunity to meet the growing demand for more agricultural graduates. To better understand how to facilitate students in degree completion at Kansas State University, this study looked at the aspirations of freshmen and the expectations of seniors within the College of Agriculture at Kansas State University. The sample included 517 freshmen and 196 seniors, for a total of 713 students who completed the questionnaire. Both freshmen and seniors indicated positivity toward future career goals. Additionally, both groups indicated having participated or the desire to participate in a student organization within the College of Agriculture, and to complete an internship relevant to their major. Intrinsic values, such as relevance to their interests and personal values, were influential in choice of degree for both freshmen and seniors. Both groups responded very positively about future job opportunities and preparedness for the career force. Freshmen and Seniors were relatively consistent in their predication of salary one year and five years after graduation, however freshmen had higher expectations 10 years post-graduation. Forty-two percent (n = 210) of freshmen indicated that they had thought about changing majors, while 29.2% (n = 56) of seniors had responded that they had changed majors during their academic career. Both groups indicated that they had a positive college experience at Kansas State University. According to this research, Kansas State University students need more information about job opportunities and salary expectations. Additionally, more information regarding majors will help students choose a major most connected to their personal interests.

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The introduction of taste regimes into the agriculture literacy and communications literature is explored and discussed in this study. I analyze how college students interpret taste regime indicators (interpretations, personal view alignment, personal action) influence their perceptions of agriculture food production information. More specifically, I look at how media information effects college students’ interpretations of these taste regime indicators. Data were collected from a convenience sample of undergraduate students at a large research-intensive university who responded to an electronic questionnaire developed specifically for this study. Findings indicate that the college students involved in this study have little to no defined opinion between large-scale and alternative agriculture. This indicates that the agriculture taste regime is not taking the general populations beliefs and preferences into consideration when developing campaigns. Recommendations for large-scale and alternative campaigns are to develop more objective campaigns and for the general population become change agents forcing the agriculture taste regime to take their beliefs and preferences into consideration.

LD2668 .T4 1966 D62

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Digitized by Kansas Correctional Industries