Taiwan electron industry was development, brand of management and original equipment manufacturer is each to have the dissimilarity develop the mode, how organize the arrangement with whole combine, carry on organizational change and design to let to operate maximization, support high to grow up and high the market share is all executives must the depth consider of important subject. This research case A computer company in 2004, which won the world's motherboard market share of companies with the highest. From 2005 to 2009, enterprise merger & acquisitions brand and original equipment manufacturer to divide inheritance of organizational activity, inquire into the whole process in the business activity and fluctuating of the business organization. Also, this research case takes the A computer company-enterprise and government department as an example, in the organizational change, how to expand a business market, and anticipate with the interview, through from interview to northern, central, southern dealer and A computer company representative sales, tidy up the current conditions and problems that closed path operates, inquire into more organization design according to current market condition and organization construction.

Este artículo describe una de las prácticas letradas poco estudiadas por los sociolingüistas, etnógrafos y los estudiosos de la literacidad: la escritura generada por los comerciantes de los mercados. Esta ma-nera de usar la escritura es una práctica común en muchos pues-tos comerciales peruanos, no solo el comprador elabora su listado de compras, sino que también el vendedor suele hacer registros del negocio y otras anotaciones peculiares, características que los iden-tifican y que junto con otros patrones sociales de conducta y otras condiciones materiales que los rodean la convierten en una práctica social. Por tanto, es importante conocer los eventos letrados de los compradores y vendedores en los mercados como una forma de co-nocer situaciones letradas más allá de la escuela o la universidad; de esta manera, este trabajo buscar explicar qué y cómo se escribe, y con qué finalidades se escribe. Para ello, nos basaremos en los Nuevos Estudios de Literacidad (NEL). Con este trabajo, se concluye que la escritura sirve como herramienta cognitiva y social en un espacio social determinado con objetivos específicos: para los compradores y vendedores permite organizar y memorizar datos, y facilita las tran-sacciones. / This survey describes one of the literacy practices little studied by the sociolinguists, ethnographers and the researchers of the litera-cies: the writing generated by the merchants in the markets. This way of using the writing is a common literacy practice in many Peruvian commercial markets, not only the buyer elaborates his purchases list, but also the seller usually makes business records and other pecu-liar annotations, that identify them as social agent, and together with other behavior social patterns and other material conditions that su-rround them make it a social practice. Therefore, it is important to know the literacy events of buyers and sellers in the markets as a way to know literacy situations beyond school or university; in this way, this paper seeks to explain what and how it is written, and for what purposes it is written. For this, we will be based on the New Literacy Studies (NLS). The survey concludes that writing serves as a cogni-tive and social tool in a specific social space with specific objectives: to buyers and sellers it allows organizing and memorizing data, and facilitates transactions. / Revisión por pares