by Kong Wing Yee, Iris. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves [92]). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF FIGURES --- p.ix / Chapter CHAPTER I --- INTRODUCTION / Chapter 1.1 --- Background of the Pricate Sector Real Estate Market in Hong Kong --- p.1 / Chapter 1.2 --- Trend of the Real Estate Market --- p.4 / Chapter CHAPTER II --- RESEARCH OBJECTIVES AND METHODOLOGY / Chapter 2.1 --- Background of the New Product: Industrial-Commercial Building --- p.10 / Chapter 2.2 --- Legal Status of I-C Buildings --- p.12 / Chapter 2.3 --- Research Objectives & Methodology --- p.13 / Chapter 2.3.1 --- General market environment --- p.13 / Chapter 2.3.2 --- Business definition & development pattern --- p.14 / Chapter 2.3.3 --- Marketing strategy of major players --- p.15 / Chapter 2.3.4 --- Survey --- p.16 / Chapter 2.3.5 --- Customer profile --- p.16 / Chapter 2.3.6 --- Rating of brands --- p.16 / Chapter 2.3.7 --- Rating of I-C buildings --- p.17 / Chapter 2.3.8 --- Attributes in purchase --- p.17 / Chapter 2.3.9 --- Advantages of I-C buildings --- p.17 / Chapter 2.3.10 --- Future market --- p.17 / Chapter CHAPTER III --- FINDINGS FROM LITERATURE SURVEY & INTERVIEW / Chapter 3.1 --- General Market Environment of the Real Estate Industry --- p.18 / Chapter 3.2 --- Business Definition of I-C Buildings --- p.21 / Chapter 3.3 --- Market Environment of I-C Buildings --- p.22 / Chapter 3.4 --- Development of I-C Buildings --- p.24 / Chapter 3.4.1 --- Location --- p.26 / Chapter 3.4.2 --- Product Features --- p.27 / Chapter 3.4.3 --- Pricing --- p.28 / Chapter 3.5 --- Competitors Analysis & Marketing Strategies --- p.30 / Chapter 3.5.1 --- Sun Hung Kai Properties Ltd --- p.30 / Chapter 3.5.2 --- Sino Land & TST Properties Ltd --- p.31 / Chapter 3.5.3 --- Cheung Kong (Holdings) Ltd --- p.34 / Chapter 3.5.4 --- New World Development Co Ltd --- p.35 / Chapter 3.5.5 --- Tai Cheung Properties Ltd --- p.35 / Chapter CHAPTER IV --- FINDINGS FROM QUESTIONNAIRE SURVEY / Chapter 4.1 --- Background --- p.37 / Chapter 4.2 --- Customer Profile --- p.38 / Chapter 4.2.1 --- Trade of customers --- p.38 / Chapter 4.2.2 --- Unit area required --- p.40 / Chapter 4.2.3 --- Use of the unit --- p.41 / Chapter 4.2.4 --- First-time or repeat customers --- p.42 / Chapter 4.3 --- Pre-purchase Information Source --- p.44 / Chapter 4.4 --- Trend of Customer Trades --- p.46 / Chapter 4.5 --- Rating of Developers/ Brands --- p.47 / Chapter 4.6 --- Rating of Five I-C Buildings --- p.49 / Chapter 4.7 --- Rating of Attributes in Purchasing --- p.53 / Chapter 4.8 --- I-C Building Compared to Two Competitive / Chapter 4.8 --- I-C Building Compared to Two Competitive Products:Industrial & Office Building --- p.57 / Chapter CHAPTER V --- ANALYSIS OF THE I-C BUILDING NICHE MARKET / Chapter 5.1 --- Business Problems --- p.61 / Chapter 5.1.1 --- General Economy --- p.61 / Chapter 5.1.2 --- Competition from substitute products --- p.61 / Chapter 5.1.3 --- Lack of Sites --- p.62 / Chapter 5.1.4 --- Legal Status --- p.63 / Chapter 5.2 --- Target Customers --- p.63 / Chapter 5.3 --- "Strengths, Weaknesses, Opportunities & Threats of the I-C Building Niche Market" --- p.64 / Chapter 5.3.1 --- Strengths --- p.64 / Chapter 5.3.2 --- Weaknesses --- p.64 / Chapter 5.3.3 --- Opportunities --- p.65 / Chapter 5.3.4 --- Threats --- p.66 / Chapter CHAPTER VI --- FUTURE STRATEGY & CONCLUSION / Chapter 6.1 --- Future Strategy for the I-C Building Niche market --- p.69 / Chapter 6.1.1 --- Legal status --- p.69 / Chapter 6.1.2 --- Location --- p.69 / Chapter 6.1.3 --- Product --- p.70 / Chapter 6.1.4 --- Price --- p.71 / Chapter 6.1.5 --- Promotion --- p.71 / Chapter 6.2 --- Uncertainties --- p.72 / Chapter 6.2.1 --- Legislative --- p.72 / Chapter 6.2.2 --- Political --- p.73 / Chapter 6.2.3 --- Economic --- p.73 / Chapter 6.2.4 --- Environmental --- p.74 / APPENDICES / Chapter 1. --- Questionnaire --- p.A1 / Chapter 2. --- Record of Interview - Tai Cheung Properties Ltd --- p.A4 / Chapter 3. --- Record of Interview - Sun Hung Kai Properties Ltd --- p.A6 / Chapter 4. --- Photographs and plates --- p.A9

Fung Chi Hang Victor. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 1999-2000, design report." / Includes bibliographical references (p. [89]). / Introduction & Summary / Chapter 0.1 --- Project Statement / Chapter 0.2 --- Definition / Chapter 0.3 --- Client Profile / Chapter 0.4 --- The Site: Kwun Tong / Chapter 0.5 --- Working VS Living / Chapter 0.6 --- Project Summary / Chapter 0.7 --- Conclusion / Background / Chapter 1.0 --- Outline of Process / Chapter 1.1 --- Methodlogy / Chapter 1.2 --- Mission / Chapter 2.0 --- Summary of Research / Chapter 2.1 --- Background of Kwun Tong / Chapter 2.2 --- Focus of Study: The Industrial Area / Chapter 2.3 --- Working as modern lifestyle / Chapter 2.4 --- Industry of Hong Kong / Chapter 2.5 --- Economic Restructuring of Hong Kong / Chapter 2.6 --- Jobs in the Age of IT / Chapter 2.7 --- Future Workplace in Kwun Tong / Chapter 3.0 --- Summary of Precedent Studies / Chapter 4.0 --- Site Selection: / Chapter 4.1 --- Site Selection Citeria / Chapter 4.2 --- Site 1 - Street Approach / Chapter 4.3 --- Site 2 - Island Site / Chapter 4.4 --- Site 3 - Sea Front / Chapter 4.5 --- Final Site Selection / Chapter 4.0 --- Project Brief / Chapter 4.1 --- Design Brief / Chapter 4.2 --- Client Profile / Chapter 4.3 --- Statutory Control / Chapter 4.4 --- User's Spatial Requirements / Chapter 4.5 --- Schedule of Accomodation / Chapter 4.6 --- Issues - Concepts / The Design / Chapter 5.1 --- Concepts / Chapter 5.1.1 --- New & Old / Chapter 5.1.2 --- Concept Diagrams / Chapter 5.1.3 --- Spatial Relationship / Chapter 5.1.4 --- Conceptual Model / Chapter 5.1.5 --- Small Office & Common Area / Chapter 5.2 --- Design Development / Chapter 5.2.1 --- Stage 1: Review on 10/12/1999 / Chapter 5.2.2 --- Stage 2: Review on 14/01/2000 / Chapter 5.2.3 --- Stage 3: Review on 11/02/2000 / Chapter 5.3 --- Final Design / Chapter 5.3.1 --- Site Level / Chapter 5.3.2 --- Zoning / Chapter 5.3.3 --- Building Level / Chapter 5.3.4 --- New & Old / Chapter 5.3.5 --- Working Place / Chapter 5.3.6 --- Public Space / Appendix / Chapter 6 --- Precedents / Chapter 6.1 --- Precedent 1 - TaiKoo Place / Chapter 6.2 --- Precedent 2 - Hong Kong Industrial Technology Centre / Chapter 6.3 --- Precedent 3 - Edding / Chapter 6.4 --- Precedent 4 - Imagination / Chapter 6.5 --- "Precedent 5 - Boardgate, London City" / Chapter 6.6 --- Precedent 6 - Cebtraal Beheer Offices / Chapter 7 --- "Interviews, Background Research & Records" / Chapter 7.1 --- Record of Review on 24 Sep 1999 / Chapter 7.2 --- Record of meeting and interview / Chapter 7.3 --- ROBINA / Chapter 7.4 --- Changes of Project Title / Chapter 7.5 --- Project Objectives upto 10/12/1999 / Chapter 7.6 --- Design Development upto 10/12/1999 / Chapter 7.7 --- Key Research Findings upto 10/12/1999 / Chapter 8 --- Bibliography

To Sin Yeung. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2005-2006, design report." / Prefactory matters also in Chinese. / Includes bibliographical references (leaves 50).

published_or_final_version / Architecture / Master / Master of Architecture