Thesis (MPhil (Journalism))--University of Stellenbosch, 2006. / Global climate change is the result of the natural greenhouse effect being enhanced or augmented by human activities such as industrial burning of fossil fuels and large-scale agricultural practices which have increased the concentration of greenhouse gases in the atmosphere. The result – the first truly globalised consequence of pollution – is arguably one of the most pressing matters facing the future of the human species. Journalists reporting on the subject have considerable responsibility to unravel the science and present it accurately and responsibly to the public, so that the latter can make informed decisions about individual energy consumption, informed decisions at the voting poll and go further to put the necessary pressure on policy makers. However climate change is without doubt the most complex story environmental and science reporters have ever encountered, not only because it encompasses so many different fields of natural sciences (oceanography, climatology, biological sciences including flora and fauna, hydrology, horticulture etc.), but because it all too often spills over into the political, economic and social arenas. “Climate change is a difficult story to recreate… (it) is one of the most complicated stories of our time. It involves abstract and probabilistic science, labyrinthine laws, grandstanding politicians, speculative economics and the complex interplay of individuals and societies” (Wilson, 2000: 206). Specialist environmental and science news reporters only have three and a half decades of experience and history, since this is one of the more recent journalistic beats to be assigned to modern newsrooms. Such writers face a particularly challenging job of reporting the complex and growing science of global climate change. Furthermore they must do so in an environment where politicians and environmental activists feed journalists sometimes conflicting information, each with its own agenda. Increasing consumer demand for entertainment in place of information may also complicate the telling of these stories, given the financial imperative to sell newspapers. Furthermore, the “global warming story is also affected by a number of journalistic constraints, such as deadlines, space, one-source stories, complexity and reporter education” (Wilson, 2000: 206). The complexities of news values also shape the stories which finally are released to the news consuming public.

Inaugural lecture delivered at Rhodes University / Rhodes University Libraries (Digitisation)

The aims of this research are to develop an intervention programme to facilitate improved crosscultural peer interactional patterns and implement it. An initial investigation was launched to determine the extent of dysfunctional relationships between pupils in a desegregated school. Available literature was consulted to obtain information about cognitive, affective, physical and social development of adolescents and fundamental aspects of peer group relationships and their relevance in improving cross-cultural relationships. The data were collated and the principles extracted formed the basis of the designed intervention model and the activities and goals incorporated in it. The model consisted o~ eight interpersonal problem-solving group sessions, centred on developmental levels to be addressed by activities designed around a theme directed to achievement of goals (adequate cross-cultural communication, development of trust, increased sensitivity) which support the primary aim of improved cross-cultural relationships. A qualitative research study, namely action research was undertaken and the intervention programme was implemented. The participants in the programme comprised eight carefully selected grade seven pupils. This researcher (facilitator) adopted the role of participant observer and recorded her observations concerning the interactions within the group and between herself and the group. The group sessions were videotaped and analysed by the researcher as well as by an outside expert. The group sessions were analysed according to the aspects of positive relationships and the expected outcomes. Guba's model was used to confirm the trustworthiness of the research. The continued effectiveness of the programme was evaluated six months later from answers to a questionnaire obtained from former group members. The group members could relate to people of other cultures better than before. This contributes to an acceptance of and respect for cultural diversity in macro-society. / Psychology of Education / D. Ed. (Psychology of Education)

Thesis submitted in partial fulfilment of the requirements for the degree Magister Technologiae: Public Relations Management in the Faculty of Informatics and Design at the Cape Peninsula University of Technology / Introduction This research explores effective communication within tourism to answer the research question “What are the communication needs of the same day rail visitor in Cape Town?” The research sub-questions are namely: Who is the same day rail visitor in Cape Town? What are the same day rail visitors’ communication needs? What are the same day rail visitors’ information search preferences? How does the same day rail visitor perceive rail tourism communication? What are the same day rail visitors’ product attributes? Literature review Using a theoretical framework anchored by Lumsdon and Page’s (2004) tourist-transport interface, Fodness’s (1994) tourism motivation theory, as well as information search (Fodness & Murray, 1997), this quantitative research considers how the same day rail visitor obtains tourist destination information and the influence of that information on their transport decisions to reach the tourist destination. Destination image (Beerli & Martin, 2004a) plays a key role in influencing the purchase behaviour of tourists as those destinations with a strong positive image, have a better chance of being selected by tourists in their travel decision process. Furthermore the literature explores effective communication and its ability to link the tourist with the destination (Hall, 1999), and the role of public relations in establishing rail tourism in Cape Town (Stacks, 1992; Grunig & Hunt, 1984: Van Ruler, 2004). Design and methodology A quantitative empirical, research design was selected for this limited scope thesis. The study used a single, structured, self-administered and pre-tested questionnaire. This questionnaire was distributed to convenience samples of same day rail visitors on board the tourism train to either Simon’s Town or Stellenbosch. While the non-probabilistic sample cannot be generalised into a broad overview of the same day rail visitor; it can offer insights into the communication needs of the rail tourist. Key findings The key findings to this research were: The same day rail visitor in Cape Town is mainly local South African, travelling in a family or friend group and using rail for the first time. • Understanding ‘information search’ behaviour is the key to meeting the communication needs of the same day rail visitor as while both men and women seek information, but they seek information differently and use different information sources, with the message and channel being important. • The same day rail visitor uses a variety of communication channels to find information. • The same day rail visitor was disappointed in some of the promotional communication as it over promised on the destination image (trip). • Cape Town rail service is doing an ‘average’ but not a good job in communicating rail tourism information. • Effective communication channels for trip experience and feedback were email and social media (Facebook and Twitter). • The same day rail visitor uses a variety of communication channels to communicate with, and to receive communication from, Cape Town rail service. • The same day rail visitor requires relevant information that enables them to make a purchase decision. • The majority of same day rail visitors obtained knowledge about the tourist service via promotions on Groupon and thereafter from family, friends and the internet. • Personal safety and security are very important product attributes (88 %). • Cross-transport inter-connections, preferably at railway station, were essential to 90% of the respondents. • The same day rail visitors’ product needs are matched by their experiences. Recommendations Future study is recommended to consider whether improved communication on the trains and stations to the ‘to work’ commuters and ‘anything but work’ commuters, would extend their patronage to include same day rail visitor. It is recommended that further studies explore whether a causal relationship exists between the prices of the Groupon same day rail visitor package and purchase decisions of rail tourists in Cape Town.

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Radiography in the Faculty of Health and Wellness Sciences at the Cape Peninsula University of Technology 2008 / The focus of this study is the professional communication practices of radiotherapists as clinical practitioners and as teachers of student/novice radiotherapists. The study was undertaken at a higher education institution and a radiation oncology department in South Africa and addressed the research question; what are the communication practices of radiotherapists in their professional practice and as higher education teachers. This work on professional communication was based on practice and discourse theory as relating to a local context of professional practice and education. Professional communication, seen in this sense, is a social practice which needs to be understood as operating within educational, work and social discursive practices of radiation therapy. A case study approach was chosen as the most appropriate research strategy for capturing the authentic communication practices of radiotherapists in clinical and educational practice. The professional communication practices of ten student and five qualified radiotherapists were investigated through typical teaching and learning interactions in a work integrated learning curriculum. The learning interactions were observed and video-taped in the classroom, tutorial, and demonstration room. Communication interactions were observed and audio taped in the clinical workplace. The research participants, using the video footage as part of their reflections, were interviewed about their communication practices. All interviews were audio taped and transcribed. Analysis of the data was by means of thematic analysis where the data was coded and categorised by means of pattern matching. The findings from the study showed that the communication practices of radiotherapists include: an ‘academic language’, through which academic content knowledge is expressed; a ‘professional language’ for negotiating the complex professional relationships within the clinical environment; and a language for patient care. Their students (novice radiotherapists) are required to master this professional language within their own ‘language of learning’ practice which includes the multilingual component of the workplace. A multilayered model of professional communication evolved and was developed within the analysis process. This model identifies three genres of professional communication: intra-, inter- and extraprofessional communication. Each of these genres was shown to have both formal and informal registers. Technical communication was further identified as a subset of intra- and interprofessional communication. These were further contextualised within the clinical radiotherapy workplace and the classroom (pedagogic) communication practice. The findings also identified multilingualism as a discursive practice within the professional communication of the radiotherapy classroom and workplace. In conclusion, it is argued that the professional communication of radiotherapists comprises a continuum of communication practices that has significance for both professional and pedagogic radiotherapy practice, and it is shown that communication practices play an important role in the establishment of professional identity and expertise and enable the novice radiotherapist to find their ‘professional voice’.

M.Inf. / South African libraries are enterprises where diversity is fast becoming the norm. Many South African Librarians work in libraries where the need to educate staff to respect human cultures in all their variety has been identified as a significant institution goal. Acquiring knowledge and understanding of culture factors is the key to successful communication across cultures. This study concentrates on how library managers should communicate with employees in an inter-cultural environment as well as how employees should communicate amongst themselves. Communication barriers between employees in libraries have been discussed and it was concluded that a mastery of communication skills which includes an understanding and appreciation of cultural differences is vital for South African libraries of all colours and cultures. How to go about creating a multicultural library was discussed and it was emphasised that library managers should take positive and measurable actions to transform their libraries into multicultural enterprises. The empirical study done at the Johannesburg Public Library indicated that Black South Africans would like White South Africans to learn at least one Black language in order to facilitate communication. Although not one White South African interviewed in this study spoke a Black language, they experienced a certain degree of difficulty in understanding or interpreting a Black's English or Afrikaans. With regard to non-verbal communication, eye contact was equally important to both groups. Being on time was definitely more important to Blacks than Whites. In terms of vocal quality, Whites found Blacks to speak too loudly and were inclined to shout. In terms of world views, 80% of Blacks followed an Afrocentric world view and 90% of the Whites followed a Eurocentric world view. The majority of Blacks favoured intuitive thinking, 30% confirmed that analytical thinking was the only way to think so as to arrive at a logical deduction. The question on stereotypes pointed to Blacks mainly thinking of Whites as independent. Guidelines for effective inter-cultural communication in South African libraries are provided.

This research study was conducted in an attempt to explore the experience of multicultural communication within a South African organization. To this end employees, representing both Black and White culture, within a South African organization in the throes of transformation, were accessed. A model of managing diversity, focussing on the personal, interpersonal and organizational levels, was utilized in an attempt to uncover the nature of the experience of multi-cultural communication within Company X. A qualitative research design, and more specifically the case study method was employed in this study. Consistent with the case study approach a number of data sources were accessed. The primary data source consisted of a 3-stage interview process. Other data sources included documentary sources and company publications. By accessing multiple data sources, the researcher attempted to gain a holistic understanding of the experience of multi-cultural communication. It was found that the societal context of our post-Apartheid society exercises a profound influence on multi-cultural communication. Under Apartheid cultural separation was promoted. Diverse peoples thus have little common basis for interaction and view each other with skepticism and distrust. This exercises an effect on the personal and organizational levels of the managing diversity model. Influences at the personal level relate to the cultural paradigms of the individuals which provide the rules governing interactions and affect judgements of acceptable and unacceptable behaviours. Issues at the organizational level relate to its structures and policies which are still based on the “white is right ideology”. These issues, in turn, affect the interpersonal level of managing diversity, i.e., where the interactions occur, causing “communication short circuits” within the process of multi-cultural communication. In order to deal with failed multi-cultural communication, the individuals have developed a number of coping strategies. The results of the study indicate that both the organization and its employees share a responsibility for creating an environment that will facilitate effective multi-cultural communication.

There is an escalation of HIV and AIDS among the youth in South Africa and other developing countries. Research on HIV and AIDS risk factors has tended to focus more on poverty, gender, race, illiteracy, and violence than personality factors that could influence an individual` s health-protective behaviour. Previous studies have also shown that wealth, education, race, and gender may not make an individual more or less vulnerable to HIV infection. This study argued that locus of control could influence an individual` s health-protective behaviour and that external locus of control could be a risk factor in HIV and AIDS risk reduction. The aim of this study was to investigate the efficacy of a locus of control-based training programme in reducing HIV and AIDS risk among university students. The locus of control-based variables that formed the training programme for HIV and AIDS risk reduction among university students were: social systems control, self-control, fatalism, achievement-oriented behaviour, deferment of gratification, personal values and expectancies, and social alienation. These locus of control-based variables were regarded as contexts in which individuals could exhibit health risk behaviours. A sample of 257 first-year university students participated in the study. There were (N = 170) female participants and (N = 87) male participants drawn from the University of the Witwatersrand. The study was a pretest-posttest repeated measures design. Data were analysed using t tests, correlations, multiple regression, structural equation modelling, and repeated measures tests. The results of this study showed significant differences in health risks between participants with an external locus of control and participants with an internal locus of control. There was a significant relationship between locus of control-based variables and HIV and AIDS risk. The locus of control-based training programme significantly modified personality and significantly reduced locus of control-based health risks and HIV and AIDS risk. Directions for future research on locus of control, health risks, and HIV and AIDS risk could focus on the development and implementation of various locus of control-based training programmes in South Africa. Locus of control should be targeted as a health risk factor in HIV and AIDS risk reduction training programmes.

A research project submitted in partial fulfilment of the requirements for a Master of Arts degree, by coursework and research report, for Organisational/Industrial Psychology in the Faculty of Humanities, University of the Witwatersrand, August 2017 / Organisations cannot function without communication, however, it is the effectiveness and appropriateness of the communication that is vital to organisational effectiveness. The undisputed need for the assessment of communication competence skills is evident in selection and recruitment, job profiling, performance evaluation, and the development of focused skill orientated training. However, no existing individual instrument adequately measures communicative competence in South African workplaces as a number of unique barriers to interpersonal communication within SA workplaces are unaccounted for in established conceptualisations of workplace communication competence, informing communication assessment approaches and methodologies. Thus, the overarching aim of the current research is to develop a workplace communication assessment scale of routine verbal task-related communication skills, which is contextually and representationally valid, and accommodates contextual social features of South African organisations, relevant in judgments of communication competence. In realising this aim the development of an alternative conceptualisation of SA workplace communicative competence was required. The future establishment of criterion referenced norms for specific jobs would be of practical utility to Human Resources (HR) in the customisation of organisational and job specific communication assessment tools and focused interventions. Method In Phase 1 a broad, inclusive representative item pool was reduced by frequency analysis and collapsing/deleting semantically similar items to 69 retained routine SA workplace communication behaviours. In Phase 2, the 69-item experimental scale was administered to a 303 SA working sample. Competing factor structures were evaluated according to exploratory factor analysis (EFA) model fit indices, pre and post item deletion, followed by confirmatory factor analysis (CFA) to differentiate superior model fit. Lastly, the psychometric properties of the resultant scale, in terms of convergent and divergent validity with two existing measures (CCQ (Monge, Bachman, Dillard, & Eisenberg, 1982)) and the SRC (Cupach & Spitzberg, 1981)), as well as reliability, were evaluated. Results The 63-item eight factor model demonstrated the best fit in terms of an even distribution of primary factor loading across the factors, a single non-loading item, no theoretically incompatible item crossloadings, an even distribution of variance across factors, and the most conceptually interpretable pattern of factor loadings. Additionally, Phase 2 provided evidence of the scale's content, structural, convergent, and discriminant validity, and reliability. Discussion SA respondents differentiated eight subcategories as a basis for evaluating how they communicate at work. This suggests greater dimensionality relative to other workplace communication competence measures. The differentiation of the Higher Order Language subscale (i.e. the understanding of abstract and inferential language) suggests a broader conceptualisation of workplace communication skills as required by competent communicators in SA workplaces. Conclusion This research has offered an alternative conceptualisation of workplace communication competence, and developed a valid, reliable, communication assessment scale, from diverse disciplines and theoretical orientations, that measures all dimensions of routinely occurring interactional task-related communication skills within SA workplaces. This communication competence framework facilitates the efficient production of tailored job-specific criterion referenced norms for the immediate customisation of job-specific communication assessment tools and focused interventions. The utility of the new scale extends beyond Industrial/Organisation Psychology practice to inform return to work (RTW) rehabilitation in Speech Language Pathology. / XL2018

Thesis (MPhil (Afrikaans and Dutch))--University of Stellenbosch, 2007. / In this study, students’ reactions towards linguistic politeness and the lack thereof in letters distributed by Stellenbosch University (SU), is tested. The aim of the research is to determine the answers to mainly two questions: Does letters which lack linguistic politeness influence institutional image negatively? Is linguistic politeness considered a vital component in institutional letters? SU is currently engaged in establishing the institution’s proposed image in letters directed to students. For that reason, male and female students from the Faculty of Arts and the Faculty of Natural Sciences were chosen as respondents. The pioneers in the field of pragmatic politeness, Penelope Brown and Stephen C. Levinson, identified approximately 40 politeness strategies utilised in social interaction. According to Brown and Levinson, these strategies protect two intrinsic aspects of the human personality: positive face (roughly, the want to be respected by others) and negative face (roughly, the want not to be impeded by others). Consequently, two official letters from SU were tested to establish senior students’ interpretation of the letters’ contribution to face loss. One letter, incorporating no politeness strategies, and a manipulated version comprising appropriate strategies was employed. The research was accomplished by means of pared observations in which fifteen analogous politeness concepts were tested. Senior students responded to comparable questions that assessed the letters’ effect on their positive and negative face. Despite this, the respondents were never fully aware of the fact that their opinion of politeness was tested. The next step entailed the statistical processing of the answers that were ultimately featured on comparable histograms. The results prove that the writer (as a representative of SU) of the letter in which politeness strategies lack, shows no respect for the student (she/the letter generates positive face loss). However, this letter is mainly responsible for negative face loss which means the writer is excessively prescriptive. Interestingly enough, the student respondents were more sensitive towards linguistic politeness in the manipulated text than the lack thereof in the original version. Alternatively, the students are more appreciative towards the institutional letter which employs positive and negative politeness strategies. The results prove the high probability of linguistic politeness promoting institutional image and white, Afrikaans speaking students’ regard for linguistic politeness in institutional letters.