Thesis (M.Arch.(Prof.))--University of Pretoria, 2005. / Includes summary. Includes bibliographical references. Available on the Internet via the World Wide Web.

Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, Cape Town, 2004 / This research paper is aimed at formulating a corporate communication strategy for a medium- sized organisation, Highbury Solutions, operating in the computer software ' industry. Highbury Solutions consists of a Managing Director and four managers who, together with fifteen operational staff, make up a total staff complement of twenty. Highbury Solutions had a tumover of approximately R25 million over the past financial year (2004). The organisation enjoys a partnership with the computer conglomerate IBM in which the branding of Highbury Solutions products carries the computer giants' endorsement. This relationship has been in existence since 2001. The relationship, however, according to preliminary research, indicates no communication strategy or formal communication channels in place between the two organisations. The aim of this research paper will thus be to transform theoretical perspectives into a practical approach and design of a suitable corporate communication strategy for Highbury Solutions. This strategy will be based on sound research principles of both the organisation and its stakeholders and will be based on the model for Corporate Communication Strategy in Steyn & Puth (2002: 62). This research paper will aim to formulate a corporate communication strategy that will nurture and grow the relationship between the two organisations for the next three to five years. Chapter one consists of an introduction to the research issue, including the aim of the research, the stating of the research problem as well as identifying subproblems and possible assumptions.

Thesis (MPhil (Afrikaans and Dutch))--University of Stellenbosch, 2009. / This study investigates the role of that which the style concept people‐orientation plays with regard to image formation and image projection in documentation, with specific reference to the Stellenbosch University’s registration forms. The goal of this study was firstly to determine how the concept people‐orientation could be operationalized within this specific case study. Regarding image formation and image projection, the researcher aimed to determine (a) what students’ current image of the University Stellenbosch is, (b) if students regard peopleorientation as an important style aspect within communication and (c) if the presence or absence of people‐orientation has an effect on the image of an institution. The Integrated Model for Image Formation and Projection (IFP‐model), whereupon this study is based, suggests that different messages in a document can have an effect on the image of an institution. These messages can however be manipulated in order to determine or adjust the image of an institution. In reference to this, this study investigated the effects of a presence or lack of people‐orientation as an aspect of style in communication. The researcher defines people‐orientation as a concept that bears reference to those aspects which directly or indirectly writes the human role player (including the writer and the reader) into the text. In other words, it refers to communication that puts the role of the person in the foreground of the communication situation. The concept of people‐orientation is however very complex in the sense that it can be created by a number of document design aspects. Thus the best way to test people‐orientation was to identify a number of operationalizeable design aspects. The researcher selected five style aspects which at core has relevance to people‐orientation. These five aspects were forms of address, reference to self, the use of passive or active voice, the use of politeness and empathy markers and the use of graphical illustration, which for the purpose of this study also classifies as a stylistic signal. Thirty‐two respondents from the Humaniora faculties were selected to participate in this study. Although the faculty of Economical and Management Sciences and the Faculty of Law traditionally fall under this division, only the Faculty of Theology, the Faculty of Arts and the Faculty of Education were used. Gender and race were incorporated as independent variables of this study. Respondents’ attitudes were tested using interviews as the primary methodology, aided by informal questionnaires as secondary methodology. Questionnaire results were however not processed by use of the traditional statistical methods, mainly because the sample of the study was too small. These results were only functional as a basis from which tendencies could be identified. Interview results had a very multi‐dimensional quality and the researcher therefore decided that it would be best to discuss these results in a thematic order rather than listing responses in tables. The results clearly demonstrate that students have a preference for forms which contain people‐orientation and that they dislike forms which lack people‐orientation. Their responses indicate that style aspects which promote people‐orientation have a relative to high probability to positively effect an institution’s image . Thus, Afrikaans‐speaking students from the Humanioria‐faculties regard people‐orientation as an important component in the management of effective communication, especially that of a positive image.

Thesis (MPhil)--Stellenbosch University, 2011. / ENGLISH ABSTRACT: In this study the focus is on the yearbooks of the Stellenbosch University with spesific reference to the consumer friendliness thereof. The researcher focused on the General Yearbook as well as an extract from the Humanities Yearbook of the Stellenbosch University. The goals of this study is to firstly determine (a) what is the present image that prospective students have of the Stellenbosch University, (b) if the SU Yearbooks have any impact on the image formation of these prospective students and (c) if so, what is the exact impact of the yearbooks on the image formation process of these students and how can it be improved. There are five important factors that measure the consumer friendliness of a document. These factors refer to the physical access to a document, the external structure, the ergonomy of a document, the style of writing and the cognitive access (understanding) of the text. These factors are closely tied to each other, but for the sake of this study, the researcher decided to focus only on the factors that directly influence the consumer friendliness of a document. The researcher decided on four stylistic aspects that influence the consumer friendliness of a document. These refer, firstly, to the external structure of a document with specific reference to the margins, headings and paragraphs in the chosen document. Secondly, the focus is on the information distribution of the document, i.e. the organisation and representation of information. The third aspect refers to forms of address in the document including both references to the writer as well as to the reader. The last aspect that is researched in this study is the style concept of formality. The researcher primarily focuses on difficult words and phrases in the text as well as the use of passive and active sentence constructions. The researcher also tests the concept of consumer-friendliness with a usability test based on an extract taken out of the Yearbook of Humanities. The researcher’s hypothesis claimes that the yearbooks of the Stellenbosch University are not consumer-friendly and that this can have a negative influence on the image that the prospective student forms of the SU. By determining this perception under the prospective students in the study, the researcher could find a suitable solution from the results to improve the image that the current documentation reflects and also to help the yearbooks of the SU fulfill its purpose which is to serve as an accessible information guide that is consumer-friendly. The Integrated Model for Formation and Projection, the IFP-model, on which this study is based, determines that different messages in a document can have an effect on the image of an institution. These messages can however be manipulated in order to determine or adjust the image of an institution. 123 respondents from the Paarl Gymnasium High School and Luckhoff High took part in this study. Gender and race were incorporated as independent variables in the study. These respondents’ attitudes were measured by means of questionnaires as the primary methodology. Statistical methods were used in order to determine the results from the questionnaires and to identify certain tendencies from the research. The results show that prospective students show a preference for yearbooks that are more consumer-friendly. As the hypothesis predicted, prospective students have a very positive image of the Stellenbosch University. After the introduction to the yearbooks, these images changed to a more neutral, and even in some cases to a more negative image of the University. By means of testing the different style aspects in this study, the researcher also concluede that the respondents preferred a more people-oriented and consumer-friendly yearbook. The respondents in this study had a definite preference for a yearbook which is more consumer-friendly en that therefore have a more positive influence on the image of the University. / AFRIKAANSE OPSOMMING: In hierdie studie word daar gefokus op die jaarboeke van die Universiteit Stellenbosch met spesifieke verwysing na die gebruikersvriendelikheid daarvan. Die navorser het gefokus op die Algemene Jaarboek en ’n uittreksel uit die Jaarboek Lettere en Wysbegeerte van die Universiteit Stellenbosch. Die doelwitte van hierdie studie is om te bepaal wat is (a) voornemende studente se huidige beeld van die Universiteit Stellenbosch, (b) of die US-jaarboeke enige invloed het op die beeldvormingsproses (van die US) van hierdie voornemende studente en (c) indien wel, wat is die uitwerking van die jaarboeke op die beeldvormingsprosesse en hoe kan dit verbeter word? Daar is vyf belangrike faktore waaraan die gebruikersvriendelikheid van ‘n teks gemeet kan word. Hierdie faktore verwys na die fisiese toegang tot die dokument, die uiterlike struktuur, die ergonomie van die dokument, die skryfstyl en laastens die kognitiewe toegang (verstaanbaarheid) van die teks. Die faktore hou sterk verband met mekaar, maar vir die doeleindes van hierdie studie het die navorser haar studie beperk tot slegs die faktore wat die gebruikersvriendelikheid van die teks beïnvloed, sowel as die faktore wat ‘n invloed het op die beeldvormingswaarde van ‘n teks. Die navorser het vier stilistiese aspekte gekies wat met die gebruikersvriendelikheid van ’n dokument verband hou. Hierdie vier aspekte verwys eerstens na die uiterlike struktuur van ’n teks met spesifieke verwysing na die kantlyne, opskrifte en paragrawe van die betrokke dokument. Die tweede aspek verwys na die inligtingsverspreiding van die dokument en dit behels die organisering en voorstelling van inligting in die betrokke dokument. Die derde aspek verwys na die aanspreekvorme in die dokument met spesiale fokus op die aanspreekvorme wat verwys na die leser asook dié wat verwys na die skrywer. Laastens, word die stylaspek formaliteit ook in hierdie studie bespreek deur te fokus op moeilike woorde en frases asook passief- en aktiefkonstruksies in die dokument. Die aspek gebruikersvriendelikheid word in geheel getoets deur die respondente bloot te stel aan ’n tipe begripstoets en sodoende te bepaal of die dokument gebruikersvriendelik is vir voornemende studente. Die navorser se hipotese in die studie was dat die jaarboeke van die US nie so gebruikersvriendelik is nie en dat dit ‘n negatiewe impak kan hê op die beeld wat die voornemende student van die US vorm. Deur hierdie persepsie te kon vasstel onder voornemende studente, kon die navorser uit die resultate ‘n werkbare oplossing kry om die beeld wat die dokumentasie tans skep te verbeter en ook om die US-jaarboek in sy doel te laat slaag – om ‘n toeganklike inligtingsgids te wees wat gebruikersvriendelik is. Die studie word gegrond op die Geïntegreerde Kommunikasiemodel vir Beeldvorming en -projeksie (Integrated Model for Formation and Projection, kortweg die IFP-model genoem). Hierdie model beweer dat verskillende deelboodskappe in ’n dokument ’n effek het op die beeld van die instansie. Hierdie boodskappe kan egter deur middel van dokumentontwerp-aspekte gemanipuleer word ten einde die beeld van die instansie te bepaal of te verstel. 123 respondente uit twee skole, naamlik Hoërskool Paarl Gimnasium en Hoërskool Luckhoff, het in hierdie studie deelgeneem. Geslag en ras is as onafhanklike veranderlikes in die studie in berekening gebring. Respondente se houdings is getoets met vraelyste as die primêre metodologie. Statistiese metodes is aangewend om die resultate van die vraelyste te verwerk en op grond daarvan is sekere tendense geïdentifiseer. Die resultate toon dat voornemende studente ’n voorkeur het vir ’n Jaarboek wat meer gebruikersvriendelik is. Soos die hipotese bepaal het, was voornemende studente se houdings teenoor die US baie positief. Na kennismaking met die US Jaarboeke, het hierdie beeld meer neutraal en in somminge gevalle meer negatief geword. Deur die verskillende stylaspekte te toets, kon die navorser ook bepaal dat die respondente ’n meer mensgerigte en gebruikersvriendelike Jaarboek verkies. Die respondente wat aan hierdie studie deelgeneem het verkies dus ’n Jaarboek wat meer gebruikersvriendelik is en wat sodoende ’n meer positiewe invloed sal hê op die beeld van die Universiteit Stellenbosch.

This study sought to establish some ofthe problems that occur during a consultation process between a healthcare worker and a patient, such as intangible and tangible verbal/nonverbal communication problems. Tangible nonverbal problems refer to eye contact, gestures, body posture and facial expression. Tangible verbal problems refer to voice tone/attitude and language and intangible to race, age, gender, education and culture. It was made clear that the problems involved in the consultation process were, in the main, common to other fonns of communication such as that between a reference librarian and a client, customer, visitor or user. The factors that hindered communication were investigated by means of semi-structured interviews and questionnaires. The sample population was made up of 100 black isiZulu speaking females and seven healthcare workers of a heterogeneous background. The perception ofthe respondents in relation to the above-named factors (language, age, gender, attitude, culture, education, gestures and postures) was sought. The analysis of the results obtained showed that some of the significant factors that are a problem in communication include voice tone/attitude, eye contact, sitting position, gestures, facial expression and language. Patients, for the sake ofeffective concentration and free flow ofinfonnation, preferred healthcare workers who were polite, had a cheerful demeanour and who sat still and straight up (not looking around or standing). This is noted because the majority of the patients acknowledged such healthcare workers and were not satisfied with those who behaved otherwise. For example, in relation to previous consultations (irrespective of the Clinics), out of the 70 respondents who encountered problems, 61 (87%) in despair cited cases of rudeness, of which the majority of such cases related to African healthcare workers. Culture also mattered, when seen in terms of people being able to speak the same language and understand one another, with respect to the contextual meaning of words. As far as eye contact was concerned, it was apparent that adjustments had been made. For example, it was discovered that although it is the Zulu culture to avoid eye contact, especially between the young and the old, Zulu people have come to accept eye contact in a crosscultural South Africa. Their acceptance was also seen as due to the advantages ofeye contact. This was made clear by the fact that ofthe 90 (91%) respondents who acknowledged the fact that the healthcare workers maintained eye contact during the consultation process, 87 (97%) said it was polite as it gave them the assurance that the healthcare workers were paying attention to what they were saying. Among the socio-demographic variables investigated, the gender of the healthcare worker emerged as one ofthe important predictors of effective communication. This is because the majority of the respondents indicated feeling freer with someone of the same gender groupmg. Certain recommendations were made which were considered vital in improving not only the consultation process but any other form of communication, including that between a reference librarian and a client. The main recommendations were that the healthcare workers be polite and endeavour to speak the main language as the patients. Due to the fact that some healthcare workers hurry during consultation, it was recommended that more staff be employed. / Thesis (M.I.S.)-University of Natal, Pietermaritzburg, 2000.

The aims of this research are to develop an intervention programme to facilitate improved crosscultural peer interactional patterns and implement it. An initial investigation was launched to determine the extent of dysfunctional relationships between pupils in a desegregated school. Available literature was consulted to obtain information about cognitive, affective, physical and social development of adolescents and fundamental aspects of peer group relationships and their relevance in improving cross-cultural relationships. The data were collated and the principles extracted formed the basis of the designed intervention model and the activities and goals incorporated in it. The model consisted o~ eight interpersonal problem-solving group sessions, centred on developmental levels to be addressed by activities designed around a theme directed to achievement of goals (adequate cross-cultural communication, development of trust, increased sensitivity) which support the primary aim of improved cross-cultural relationships. A qualitative research study, namely action research was undertaken and the intervention programme was implemented. The participants in the programme comprised eight carefully selected grade seven pupils. This researcher (facilitator) adopted the role of participant observer and recorded her observations concerning the interactions within the group and between herself and the group. The group sessions were videotaped and analysed by the researcher as well as by an outside expert. The group sessions were analysed according to the aspects of positive relationships and the expected outcomes. Guba's model was used to confirm the trustworthiness of the research. The continued effectiveness of the programme was evaluated six months later from answers to a questionnaire obtained from former group members. The group members could relate to people of other cultures better than before. This contributes to an acceptance of and respect for cultural diversity in macro-society. / Psychology of Education / D. Ed. (Psychology of Education)

Thesis (MBA)--Stellenbosch University, 2012. / The assessment of internal communication at PetroSA was conducted with the view to obtaining guidance on how to improve communication within the organisation. The study looked at both upward and downward communication content and flow. A representative sample was selected from the core groups of highly-trained professional employees in Levels 2, 3 and 4 (of nine levels). Employees in this sample were asked to respond electronically to a questionnaire designed by the researcher with input from colleagues. The questionnaire had 60 statements in seven concept areas. The statements were wide enough to capture the most important aspects of internal communication. It used a Likert-type scale. Responses were averaged and the averages were tested by t-tests to see whether employees agreed or disagreed with the statements. The sample of employees could also respond if they wished to a qualitative question. Results were analysed, conclusions were drawn, and recommendations were made about ways the company can improve its internal communication. The timing of the study is important for the organisation as the company plans to grow by more than 30 000 employees after the building of a new refinery in Port Elizabeth. What became clear in the study was that much satisfactory downward communication is happening in the company through CEO road shows, the in-house Yiza Sithethe magazine and the daily newsletter PetroSA Today, but employees want more. They want more specific information on where the company is going as well as on its financial status. Despite some disengagement, they would like to be free to engage with management on issues without running a huge risk (more upward communication). They indicate strongly that management does not listen to their ideas and suggestions. They want more explanation for some of management’s decisions, more discussions over causes and prevention of breakdowns in production, and clearer ideas of how they fit into the larger company. Despite some lack of alignment with the company goals, they do want to work for the larger good. More efficient budgeting processes, clearer career paths, and better understanding of their capabilities by their own managers seem to be needed. The company management needs to deal with some mistrust by employees, and this will not be achieved overnight. Immediate actions include a communication management plan to achieve better alignment of its workforce, as well as communication skills development for its levels of managers. Communication keeps any organisation together. There is good potential for PetroSA to attain its vision to be a leading petrochemical company in Africa. But first, it has to improve its internal communication.

A research report submitted to the Wits School of Arts in partial fulfilment of the requirements for the degree of Masters of Arts by coursework and research report in the field of Drama Therapy, in the faculty of Humanities, University of the Witwatersrand, Johannesburg. March 2017 / This qualitative research study examines the ways in which embodiment in drama therapy can be an effective intervention aimed at enhancing intercultural communication amongst South Africans. South Africa is a multicultural society owing to the diverse cultures people belong to. Communication is required in order for multiculturalism to succeed and peaceful coexistence to be stimulated. This study involved six participants who engaged in a series of six drama therapeutic group sessions focused on embodiment. Using interpretative phenomenological analysis the study found that the participants were able to enhance the intercultural communication amongst them as well as develop cross-cultural relationships. This research report consists of an exploration of the South African context. Thereafter embodiment, culture and communication are discussed to understand how these aspects influence the participants and their daily lives. Chapter three is the exploration of both globalisation and intercultural communication. Chapter four gives an explication of embodiment as a drama therapy approach and what embodiment offers the individual, followed by chapter five which demonstrates the methodology applied to investigate the method of embodiment. The main chapter of this study is chapter six and discusses the embodied drama therapy process and how it became a comfort zone for the participants in which they could communicate and develop meaningful relationships with the fellow participants. Chapter seven concludes and discusses the limitations and recommendations for the research. The drama therapy methodologies empowered participants and enabled them to think about themselves, their behaviour and how they communicate in a different way. It further enabled unconscious material to surface to the conscious mind, thereby evoking introspection and reflection. / MT 2018

Thesis (MA)--Stellenbosch University, 2013. / ENGLISH ABSTRACT: A lack of English proficiency and failure to use standard phraseology played a role in two of the world’s largest aviation disasters in South Germany and Tenerife, respectively. As a result, the crucial role of effective pilot-ATC (air traffic controller) communication came under scrutiny and measures were put in place to ensure that aviation safety is not jeopardised by language-related problems. For example, the International Civil Aviation Organisation (ICAO) implemented English language proficiency standards and testing. The study reported in this thesis investigated the use of Aviation English and standard phraseology, which is used in radiotelephony communication by the operational aviation community. Aviation English consists of a range of operationally-relevant language functions and dialogue management, e.g. orders, requests, and offers to act; a blend of formulaic standard phraseology and plain or everyday speech if and when a non-routine situation occurs. Data on pilots’ and ATCs’ perceptions of the role of language in air traffic communication, their perspectives on English as lingua franca in aviation, and English language proficiency standards and testing were collected by means of a questionnaire. The respondents included full-time professional pilots (domestic and international flights), part-time professional pilots and pilots who fly for leisure, and ATCs in Air Traffic Navigation Service units that handle domestic and/or international flights. Recordings of on-site air traffic communication from two airport towers were obtained and were used to study the use of Aviation English and standard phraseology in pilot-ATC communication in South Africa. The results indicated that the majority of pilots and ATCs believe that language-related problems can cause fatal accidents and serious incidents. Pilots and ATCs in South Africa do experience threatening and potentially hazardous situations as a result of communication problems, however, they are confident that communication problems are resolved quickly and successfully in order to avoid accidents. The analysis of the voice recordings correlated with the pilots’ and ATCs’ perceptions that in spite of communication problems (languagerelated and non-language-related) occurring in South African airspace, pilots and ATCs have strategies in place to resolve them effectively and they are also able to use plain English to negotiate understanding and meaning. The majority of the respondents indicated that they agree that English should be used as the lingua franca in aviation around the world and they regard the English language proficiency of South African pilots and ATCs as satisfactory. The majority support ICAO’s English language proficiency standards and testing. The recordings presented a small percentage of transmissions with read-back/hear-back errors, but a substantial number of instances of radio distortions and background noise which interfered with the intelligibility of the transmissions, correlated with the results of the questionnaire. A small percentage of transmissions contained deviations from Aviation English and standard phraseology and/or the use of plain English. The researcher is of the opinion that this initial investigation into Aviation English serves to indicate some avenues for fruitful linguistic investigations into Aviation English and pilot-ATC communication in South Africa. / AFRIKAANSE OPSOMMING: Ontoereikende taalvaardigheid in Engels en nalating om standaard frases te gebruik, het bygedra tot twee van die ernstigste vliegongelukke in lugvaartgeskiedenis, naamlik in Suid-Duitsland en Tenerife, onderskeidelik. As gevolg van die ongelukke, het die kritieke rol van effektiewe kommunikasie tussen vlieëniers en lugverkeerleiers onder die loep gekom, en maatreëls is ingestel om te verseker dat lugvaartveiligheid nie deur taalverwante probleme benadeel word nie. Die Internasionale Burgerlugvaartorganisasie (IBLO) het byvoorbeeld, onder andere, taalvaardigheidsstandaarde en -toetsing vir vlieëniers en lugverkeerleiers ingestel. Die studie in hierdie tesis ondersoek die gebruik van Lugvaart-Engels (“Aviation English”) en standaard frases wat in radiokommunikasie deur die operasionele lugvaartgemeenskap gebruik word. Lugvaart-Engels bestaan uit ’n reeks operasioneel-toepaslike taalfunksies en gespreksbestuurmiddels, bv. instruksies, versoeke en ander handelinge; ’n mengsel van formele standaard frases en alledaagse Engels vir gevalle waar buitengewone of nie-roetine situasies hulle voordoen. ’n Vraelys is gebruik om inligting oor vlieëniers en lugverkeerleiers se sienings van die rol van taal in lugverkeerleiding in te samel, asook sienings oor die gebruik van Engels as lingua franca in lugverkeer en die IBLO se taalvaardigheidsstandaarde en toetsing vir vlieëniers en lugverkeerleiers. Die deelnemers sluit vlieëniers (voltyds en deeltyds, asook private en beroepsvlieëniers) in en lugverkeerleiers in lugverkeernavigasie-eenhede wat binnelandse en internasionale verkeer hanteer. Lewendige opnames wat van twee lughawetorings bekom is, is gebruik om taalverwante en ander kommunikasieprobleme tussen vlieëniers en lugverkeerleiers te ondersoek. Die resultate dui daarop dat die meerderheid vlieëniers en lugverkeerleiers van mening is dat taalverwante probleme tot noodlottige ongelukke en ernstige insidente kan lei. Daar is verder deur die deelnemers bevestig dat hulle dikwels in gevaarlike situasies beland waar kommunikasieprobleme tot die gevaar bygedra het, maar hulle is van mening dat kommunikasieprobleme in die Suid-Afrikaanse lugruim tydig en effektief opgelos word om ongelukke te vermy. Die opnames het met die bevindings van die vraelys ooreengestem en het aangedui dat, ten spyte van kommunikasieprobleme (taalverwant en nie-taalverwant) in die Suid-Afrikaanse lugruim, vlieëniers en lugverkeerleiers oor die vermoë beskik om sodanige probleme vinnig en suksesvol op te los. Dit het ook aan die lig gekom dat vlieëniers en lugverkeerleiers in Suid- Afrika daartoe in staat is om in alledaagse Engels te kommunikeer om enige onduidelikheid of buitengewone versoeke en instruksies te hanteer. Die meeste van die deelnemers meen dat vlieëniers en lugverkeerleiers in Suid-Afrika se taalvaardigheid in Engels bevredigend is en taalvaardigheidstandaarde en -toetsing word sterk ondersteun. Die lewendige opnames het ’n klein persentasie terugleesfoute bevat, maar ’n groot aantal gevalle van radiosteurings en agtergrondgeraas het met die hoorbaarheid en verstaanbaarheid van die kommunikasie ingemeng, wat met die resultate van die vraelys ooreengestem het. ’n Klein persentasie van die uitsendings het afwykings van Lugvaart-Engels en standaard frases en/of die gebruik van alledaagse Engels bevat. Die navorser is van mening dat hierdie studie die weg baan vir potensiële navorsing binne linguistiek ten opsigte van Lugvaart-Engels en die kommunikasie tussen vlieëniers en lugverkeerleiers in Suid-Afrika.

Thesis (MA)--Stellenbosch University, 2014. / ENGLISH ABSTRACT: This study investigates the manner in which the concept of communication is discursively constructed in a South African insurance company. The company recently underwent a merger which, according to the literature, should increase its awareness of communicative practices. The thesis builds on recent theoretical developments in organisational studies, more specifically, the linguistic turn. The focus falls on the way in which organisational communication is constructed by implementing the analytical tools of thematic analysis and discourse analysis. All of the participants in this study were involved with the merger that the company underwent. The sample of twenty-three participants included eighteen employees who took part in an electronic survey questionnaire and five employees who were individually interviewed. Additionally, documents concerning the merger were analysed to reveal the way in which the company’s organisational communication is constructed by managers. During the data collection, participants were questioned about their perspectives of organisational communication and organisational culture with regard to the merger. The data strongly shows that communication is generally not considered an important aspect in an organisation during the merging process. Interestingly, when participants’ attention is, however, drawn to specifically the concept of communication, a mechanistic view of communication is presented with only selected communicative practices considered as ‘communication’. The analysis further indicates changing communicative practices in the newly merged company. In conclusion, this study argues that organisations, especially in a merging context, can benefit from a greater awareness regarding the importance of organisational communication. Further linguistic research in the form of organisational studies in this regard is suggested. / AFRIKAANSE OPSOMMING: Hierdie studie ondersoek die wyse waarop die konsep van kommunikasie deur diskoers gekonstrueer word in ʼn Suid-Afrikaanse versekeringsmaatskappy. Hierdie organisasie het onlangs ʼn amalgameringsproses ondergaan wat volgens die literatuur behoort te lei tot ʼn toename in bewustheid van kommunikatiewe praktyke en veroorsaak dat die konteks ʼn kardinale element in die navorsing is. Hierdie tesis bou op onlangse teoretiese ontwikkelings in organisatoriese studies, met ‘n spesifieke fokus op diskoers en taal (die ‘linguistic turn’). Die fokus val op die manier waarop organisatoriese kommunikasie gekonstrueer word deur die analitiese metodes van tematiese analise en diskoersanalise te implementeer. Al die deelnemers in hierdie studie was betrokke by die amalgamering van die maatskappy. Die steekproef van drie-en-twintig deelnemers sluit agtien werknemers in wat aan die elektroniese opname deelgeneem het en vyf werknemers waarmee individuele onderhoude gevoer is. Dokumente aangaande die amalgamering is addisioneel geanaliseer om sodoende die wyse waarop die maatskappy se organisatoriese kommunikasie gekonstrueer word deur bestuurders, aan die lig te bring. Gedurende die data-insameling is deelnemers ondervra aangaande hulle perspektiewe op organisatoriese kommunikasie en organisatoriese kultuur ten opsigte van die amalgamering. Die data dui daarop dat kommunikasie oor die algemeen nie beskou word as ʼn belangrike aspek van ʼn organisasie tydens die amalgameringsproses nie. Tog, wanneer die deelnemers se aandag daarop gevestig word en hul gevra word om spesifiek te fokus op die konsep van kommunikasie, word ʼn meganiese uitkyk van kommunikasie voorgestel met slegs geselekteerde kommunikatiewe praktyke wat as ‘kommunikasie’ beskou word. Die analise lig verder die idee van veranderlike kommunikatiewe praktyke in die nuwe geamalgameerde maatskappy uit. Ter opsomming voer hierdie studie aan dat organisasies, veral in ʼn amalgameringskonteks, baat kan vind by ʼn groter bewustheid omtrent die belangrikheid van organisatoriese kommunikasie. Verdere linguistiese navorsing in organisatoriese studies in hierdie verband word voorgestel.