All over the world - except underdeveloped countries - many religious congregations worship in 'electronic churches'. This represents one of the 20th century's great religious achievements. Societies have become the comfortable beneficiaries of their newly invented technologies. However, since 1995 the phenomenon of FM community radio has been growing rapidly. It has become a new way to meet the public service communication need for entertainment, education and information in a very professional way. Religious community radio stations are a new and growing mode of transmission, and the object of this research is to highlight the development and growth of the religious community radio as a better way of providing communication services to religious groups. All churches and religious groups take it for granted that mass media have a role in the erosion of religious values. Yet they also proclaim that mass media provide the only means to reach out behind atomic individuals' closed doors, communicating intimately with the millions souls in that universe. My research uses the example of a South African community radio station, Radio Khwezi at Kwasizabantu Mission, to show (i) how a religious group has managed to create a viable non-denominational community service; and (ii) that regulatory and operational problems can be overcome in a suitable environment of regulation. I conclude that there is no need for mainstream religious groups to feel threatened by electronic media, that the mass media are an extension of the good tidings of the kingdom of the Lord. / Thesis (M.A.)-University of Natal, Durban, 1999.

This study is concerned with the potential of a community radio station under the ownership of the South African Broadcasting Corporation (SABC) in being a facilitator and social actor of community-based development. XK fm is a radio station run by members of the !Xun and Khwe (two ethnic San communities), but owned and governed by the SABC. It was established to preserve and protect the cultures, languages and histories of the two communities as well acting as a facilitating and promoter of development. The focus of this research is on the examination of the station‘s day-to-day development programmes, the processes involved in operation, production and transmission of these programmes and the outcomes of these processes in the reception of the programmes among the two communities. As a means of critically analyzing the multi-layered aspects of operations within the radio station and the listening habits of its audiences as a whole, this study is situated within a Circuit of Culture (du Gay et al, 1997) framework of theory. It is also based on a case study approach of methodology that utilizes ethnographic methods of data collection from semi-structured and in-depths interviews to passive and participant observations that have been recorded on video. Based on the principles of both forms of development radio broadcasting, this study concludes that XK fm has been successful in utilizing indigenous knowledge and culture to produce radio programming that is sensitive to the development needs of the !Xun and Khwe communities. It has created awareness of development issues through both its cultural programmes and it informational programmes, and through the SABC has been enabled to be productively sustainable, technically advanced and participatory in nature. However, the SABC‘s control over the station does limit the two communities‘ ownership of the station and participation in policy construction, thus constraining the station in more effectively acting as a community radio station. It suggests that XK fm cannot act alone as the sole facilitator of development and needs other mechanisms to enhance participation and effective dialectical information exchange such as radio listening clubs. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2011.

The present study investigates how television advertising represents work in South Africa. It uses the 1998 Employment Equity Act as an index of analysis. Using the contructionist approach to media representations and a re-examination of George Gerbner's cultivation hypothesis as its point of departure the study examines fifty-four television advertisements that were randomly selected over a four week period SABC 1, 2 and 3, and e.tv. Overall the study points out that images of work that are portrayed by television adverting in South Africa tend to marginalise certain demographic groups in certain types of occupational categories and work roles. However, it hesitates to apply ideals of the 1998 Employment Equity Act on this observation to conclude that advertising representations discriminate against the respective demographic groups in the occupational categories and work roles. The study justifies this hesitation in two ways. Firstly, it raises theoretical problems that would arise if one applied ideals of the 1996 Employment Equity Act wholesale on advertising representations of work. Secondly, it points out important weaknesses of quantitative content analysis which incapacitates it from grasping subtle tendencies which may help give a more comprehensive picture of advertising representations. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2004.

No abstract available. / Thesis (M.A.)-University of Natal, Durban, 1994.

Society ‘obscures itself’ by presenting a world that is self-contained and logical (Barthes, 1973) – a world underpinned by a transparency of its underlying systems of meaning. This formulation maps the theoretical location of the dissertation, by which an investigation into tourism, as an economic and political expression of contemporary culture, occurs. More specifically, the dissertation addresses the type of tourism that bisects narratives of history and of cultures – that popularly described under the label of cultural tourism. Thus it employs an array of critical tourism and cultural theory, to offer an exposition on how best to understand the articulation of meaning in the consumption of ‘place’, formations of heritage and Otherness. The study also explores the epistemological nature/agendas of the so-called ‘Image of Africa’ and the ‘Absolute Other’, and how these are recycled in the parameters of modernity. Using a genealogical approach to studying discursive formations articulating some kind of Zulu Otherness, the dissertation grounds these conventions of identity predominantly in the symbolic practice of a colonial Western society. This exposes the arbitrary, constructed nature by which contemporary society governs itself. Methodologically, the research applies participant observation and semiotic analyses, predominantly in the cultural/filmic village of Shakaland, near Eshowe, KwaZulu-Natal, to explore how the constructions of identity manifest and are negotiated and consumed in the activity of this tourism. / Thesis (M.A.)-University of KwaZulu-Natal, 2011.

There is consensus in the development communication field about community participation being a holistic approach required to address social development challenges. Participatory development, also known as another development, is considered invaluable in the social change process. While participatory principles have enjoyed increasing influence over the work of development organisations, there is still confusion as to what participation really is and how it must be applied as an approach to social change. As a result, development in (marginalized) communities has remained what I would call a Sisyphean task despite tremendous funding and effort that is being put towards development. This study is motivated by three factors relating to the practical and theoretical issues characterising participation. First is the acknowledged lack of a consistent definition as well as inconsistencies characterising the application of participation. The second factor is the contention that participation has remained under theorised and the third is what can be arguably conceived as the influence of stakeholder theory on development communication discourse. The focus of this study is how a theory commonly used in the strategic communication field, the stakeholder theory, applies to deliberate development communication efforts, particularly how the theory sheds light on the concept of participation. It introduces and examines the relevance of Edward Freeman‘s (1984) stakeholder theory in defining and applying participation in social change initiatives. Three development agents namely OneVoice South Africa (OVSA), The Valley Trust (TVT) and Drama for Aids Education (DramAidE) are used as a case study of the concept of participation. The study begins with a critical exploration of the complex participatory communication for social change narrative discussing key ontological and epistemological assumptions as well as a pastiche of approaches often reified as participation. It goes on to present a comprehensive review of the stakeholder theory and its critique, followed by an exploration of how the three development agents develop, implement and manage their respective participatory programmes. It concludes by applying stakeholder theory to the analysis of these programmes to determine whether the theory can be conceived as an accurate descriptive tool of the participation process and if its normative tenets are valid to the process. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2011.

<div>Social capital through connections in networks has been argued to be important for startup enterprises. Founder human capital qualities like education, experience, skills have also been shown to be important predictors of startup success. However, does founder social capital matter for startup success beyond founder human capital? To answer this question, this project draws from the decision-making literature and uses five decision strategies to explore how founder human capital and social capital are associated with investment funds raised by startup companies. </div><div><br></div><div>Two studies were conducted. The first study investigated if a decision strategy that looks at founder social capital better predicts which company raises more investment funds than a decision strategy that only uses founder human capital. The second study investigated if actual investors and entrepreneurs, of varying expertise levels, integrate founder social capital variables while making investment decisions. </div><div><br></div><div>Both studies found that number of LinkedIn connections of founders of a company was the best predictor of investment funds raised by the company. The first study showed that decision strategies that use social capital cues are similar in predicting successful companies compared to strategies that use human capital cues. The next study showed that, contrary to our expectations, decision strategies that use social capital cues better predict investor choices than strategies that use only human capital cues. It was expected that models that used human capital cues would be better predictors of investor choice behavior than social capital cues. Therefore, the two studies show that founder social capital is associated with investment funds raised by a startup company and investors do take founder social capital into consideration while deciding which startup company to invest in. In doing so, the studies establish the importance of founder social capital in the entrepreneurial context. </div><div><br></div>

The thesis begins with a literature review on the political economy of communication, paying particular attention to the impact of globalisation on the communications sector. It highlights conflictual relationships between commercialisation and democratisation in transforming broadcasting and telecommunications in an era of globalisation. In doing this the study contends that the process of democratisation and commercialisation are 'mutually incompatible', as one can only be realised at the expense of the other. Namibia gained its independence in 1990 and set out to transform and restructure its communication systems to respond to the demands of a new society. At the same time the country had to address the demands of an emerging global order. While trying to democratise and build a new nation based on the values of equity, social justice and participation, Namibia had to respond to commercial imperatives of global capitalism that were not necessarily compatible with the demands of democratisation and nationbuilding. The thesis argues that these conflicting demands resulted in challenges and contradictions experienced in the entire transformation process of the communications sector, which the State failed to overcome. The thesis examines the policy, legal and regulatory practices adopted by the State to transform the communications sector and assess the internal and external factors that led to the adoption of these practices. It illuminates the roles and responsibilities of this sector in the broader transitional process. In Chapters Six and Seven the thesis examines the restructuring processes of NBC and Telecom Namibia, at a micro level. This analysis pays particular attention to the manner in which these two institutions were streamlined (downsized and rightsized) in order to become effective, efficient and profitable in discharging their new mandate. It argues that the streamlining process prevented these institutions from properly performing some of their core mandates, particularly the provision of non-profitable public services. The thesis also interrogates the penetration of the new Information and Communications Technologies (ICTs) in Namibian society in Chapter Eight. It argues that while government adopted most of the relevant policies to establish an enabling environment for the transformation of the country into an 'information society', the penetration of the ICTs remained dismal. This elucidates the factors that led to this poor penetration. In conclusion the thesis provides a summary of the major findings and arguments. It contends that the neo-liberal policies of commercialisation and liberalisation adopted to transform the communications sector coupled with the restructuring of the national broadcaster and telecommunications operator along commercial lines tended to diminish rather than advance the goal of universal and affordable communications services to the majority of the people. / Thesis (Ph.D.)-University of KwaZulu-Natal, 2007.

This thesis is an ethnographic exploration of the people of the Drakensberg Mountains of KwaZulu-Natal, South Africa that trace Zulu and San or Bushmen ancestry. I found that as these people attempt to reclaim rights lost through colonization, assimilation and Apartheid they are creating new rituals and attaching new significance to rock art sites. I also found that the contemporary ethnography of the Drakensberg peoples in general can aid interpretations of the rock art and also challenges established hegemonies of interpretation. The research also challenges the ethnic/cultural distinctions that are assumed to be salient between different peoples of South Africa and adds to the 'Kalahari debate' by questioning notions of an either or situation of assimilation or subordination. The ethno-historical record indicates a much more complex web of relations existed historically than is related in the dominant academic discourses. The extent that these people will be recognised as aboriginal remains to be seen, and currently they are creating social and political links with San organizations with the hopes of future gains and political recognition of their rights and identity. / Thesis (Ph.D.)-University of KwaZulu-Natal, 2007.

The SABC has embraced a mandate that advocates the promotion of cultural diversity within the broader ambit of national identity. Although SABC3 consitutes the commercial wing of the station, it too is required to produce programmes in accordance with the spirit of this mandate. With tight budgets, pressure for audience ratings and an assortment of individual producers with individual production agendas, it may be naIve to presume that the SABC could consistently give priority to this mandate. Nonetheless, this is what it has undertaken. Considering this unifying and optimistic mandate, how then are frightening, troubling or disillusioning social phenomena depicted? The representation of one such phenomenon, crime, has been selected here for examination as it appears in Special Assignment and Expressions programmes. The way in which the SABC tackles essentially negative material and puts it in documentary form for national consumption sends out a message to South African viewers. The nature of this message - and its relation to the broadcaster's mandate - forms the basis for this dissertation. Each of nine selected documentaries is analysed using a mixture of semiotic, discursive and contextual principles. The programmes are examined in terms of four sections. The first is global trends and theories. Criminological, documentary and other theories that are global in scope have been adapted to powerfully, but subtly, underscore all of the documentaries, with implications for the representation of national identity. Secondly, a sociological examination of the way in which the local has been depicted (and whether it is given much attention at all) has implications for the fulfilment of the part of the mandate relating to cultural diversity. Thirdly and fourthly, the overall portrait of national identity in the documentaries is largely dependent on the combined representation of national culture - including values, symbols, rituals and beliefs - and the nation-state. Both of these should be construed in an optimistic light, taking into account, nonetheless, the critical watchdog function of the media. The evaluation remains strictly textual and preferred meaning is determined through theoretically supported analysis rather than via audience research. Issues such as global neoliberalism and its impact on the SABC and newsroom values are touched on and acknowledged, but ultimately, their effect on the fulfilment of the mandate is not examined in this dissertation. The central thrust of the dissertation in thus, strictly, the way in which the levels of the global, national and local, as they are represented in the documentaries, constitute interlocking factors, which impinge on the manner in which the SABC complies with its mandate. The findings of the dissertation were unsurprising in many respects. Overall, there appeared to be no consistent pattern to which documentaries were produced. The immediacies of production pressures and deadlines appear to outdo the broadcaster's mandate in terms of priority. Having said this, however, certain features do recur, such as the prevalence of sensationalism or, on the positive side, the humanising of criminals in a way that offers hope. Consequently, the study isolates approaches that foster national identity and those that do not, noting the frequency with which they occur and thereby implicitly offering a roadmap for future productions. / Thesis (Ph.D.)-University of KwaZulu-Natal, 2005.