Here, the Master’s thesis entitled „Communication strategy for the firm Bowling Blansko“ deals with the marketing and especially the communication strategy. The objective of the thesis is to design a communication strategy model for the selected business organization. The first part of the thesis is about marketing keywords, communication and trends closely related to the discussed topic. In the second part, the focus is pointed at an analysis of the current condition of the firm. On the basis of individual analyses, arrangements are proposed potentionally leading to a more effective communication with customers and consequently making them feel happier.

The thesis is focused on the communication strategy of the bridal salon La Queen. In the first part of the thesis, to introduce the topic, the theoretical background is described. In the second part of the thesis, an analysis of the current communication activities of the bridal, a survey and evaluation of the questionnaires are presented. The main goal of the theses is to, following the analysis and the processing of the survey data, propose a set of measures that could improve the marketing communication strategy of the chosen company.

The thesis deals with the design of communication strategy for the company „Zlatá Rezerva“. This proposal has the task to extend and optimize the company's current communication strategy. The thesis is divided into three parts. The first part includes theoretical approaches of the thesis. The second part analyzes the company and its external environment, also the results of the marketing survey are presented in this part. In the last part is on the base of results of the conducted analyzes and the own survey create the proposal of the communication strategy.

Master’s thesis deals with design communication strategy for the company Vzduchoservis Ltd. It is a comprehensive set of information about the communication strategy and its methods. This work describes the procedure of firm analysis, its assessment and design of effective solutions to communication strategy.

The subject of diploma relates with a proposal of communication strategy plan of company ModusLink Czech Republic Ltd. who is concerned with providing of supply chains and services which are working on principal of supplier’s relations. The analysis of internal and external environment of the company will lead to new suggested communication strategy. This new communication strategy could be helpful in effective winning of new customers in the market.

Master’s thesis deals with design communication strategy for the company TVT EURO-okna Ltd. This thesis is focused on analysis of current marketing communication and proposal of a new communication strategy for this company.

This diploma thesis focuses on analysis of current state and resulting suggestion of suitable communication strategy of hotel Vaka situated in Brno. It is devided into three parts. The first part is followed to summary of theoretical knowledges which are related to this topic, the second part focuses on characterization of the hotel and its marketing mix of services and then, according to the analysis of marketing research using survey is proposed communication strategy, which should help this hotel to get to wide awareness of society and to attract customers. In conclusion of this thesis there are written all the results and proposals on measure on the base of information and analysis I have had.

This diploma thesis focuses on creation of suitable communication strategy for the TOPNET Services s.r.o. company. First part of this thesis describes the theory related to this issue. The following analytical part at first introduces the targeted company. Secondly it analysis marketing mix and marketing environment, and evaluates marketing research. In conclusion this thesis presents proposed communication strategy, that should lead to more effective way of addressing customers of the company.

The diploma thesis focuses on creating suggestion of communication strategy for the Hotel U Divadla in Znojmo. The first part describes theoretical knowledges which are related to this topic. In the next part is made marketing mix of company, analysis of marketing environment and marketing research too. In the last part are on the base of results of the analytical part create suggestions to increase awereness of existence a company by potential customers.

This study was to investigate the role played by traditional authorities in IDP policy implementation in local municipal councils in the Vhembe District located in Limpopo Province. The specific objectives of this study were to characterise the traditional authority serving in the municipal councils. Traditional leaders serving in municipal councils, the district mayor, local municipal mayors, managers, IDP managers, district and provincial representatives of the House of Traditional Leaders in Limpopo Province were interviewed using semi-structured sets of questionnaire to obtain the required data. The data were entered into an Excel Spreadsheet and subsequently exported into an SPSS for analysis. The results of the study revealed that traditional authority forms an integral part of IDP policy implementation in Vhembe District Municipality. The results further revealed that perceptions of stakeholders vary as to the role played by traditional authorities in the IDP policy implementation process. The results revealed that some traditional leaders agreed that participation in IDP policy implementation (45.5%), involvement (45.2%), the submission of views (41.2%); ward committee meetings (42.8), council IDP policy (90.0%), role (50.0%), submission of proposals (38.7%) and consultation by the municipality (93.2%), were all satisfactorily taking place in the municipality. Furthermore, the results indicated that traditional leaders serving in municipal councils were members of the ruling party (40.0%), aged on average 55.26 years, distributed between 35 and 75 years, and were from extended households of 11.3 members per household, distributed between 3 and 25 members ¯ with an average of 2.4 spouses per traditional leader, distributed between one and five spouses. The majority had attained secondary level education (40.0%), tertiary level education (33.3%) and primary education (26.7%). They showed high experience ranging between 2 to 35 years, and 17.46 years on average as traditional leaders – with a further 7.66 years of experience in the municipal council. The majority make their livelihood by way of compensation from council (73.3%), wages from government as traditional leaders (93.3%), or employment (6.7%). All the traditional leaders own vehicles. The study concluded that the demographic and endowment characteristics of these traditional leaders influence their role in municipal IDP policy implementation. / Thesis (PhD)--University of Pretoria, 2012. / School of Public Management and Administration (SPMA) / unrestricted