The goal of the submitted theis is to suggest investment in real estate for brand agency MEDIA design, s. r. o. The next step is to appreciate the financial situation of the company and to compose the new investment plan.

This Master´s thesis deals with the design of the marketing strategy of the company, which operates in the wholesale area. The theoretical part deals with various marketing approaches. After that, he focuses on selected analyzes of the enterprise's external and internal environment. The final part deals with the definition of the mission and goals of the company as well as with the design of the marketing strategy.

The dissertation is dealing with complex company analysis with the objective to define future company strategy. The thesis is following two basic lines. First one is definition of strategy on domestic market and second one is definition of strategy strategy on foreign market. Both strategies should be applicable and in accordance with company mission.

Temos aktualumas. Ekonominė aplinka svarbi tiek atskiroms šalims ar jų grupei, tiek įmonėms ir įvairioms institucijoms, tiek ir kiekvienam iš mūsų asmeniškai. Ekonominė šalies ir joje veikiančių įmonių galia priklauso nuo turimų resursų panaudojimo efektyvumo, kuris neatsiejamas nuo naujų gamybos technologinių linijų įsigijimo ir įdiegimo, esamų modernizavimo, įmonės vidinių inžinerinių tinklų, reikalingų verslo plėtrai, įrengimo. Europos Sąjungos šalyse narėse, ypač naujosiose, šios sritys yra remiamos įvairių nacionalinių ir bendrijos fondų lėšomis, tačiau, norint įsisavinti paramos lėšas, reikia gerai išmanyti šių fondų išteklių naudojimo principus ir taisykles. Paraiškos su sėkmingais verslo planais virsta realia nauda toms įmonėms, kurios gerai pasiruošusios paramos įsisavinimui. Paramos naudą, teikiamą įmonėms, tikslinga vertinti per visos įmonės vertės prizmę, tuomet įvertinama ne tik paramos teikiama nauda ar projekto vertė, bet ir realus visos įmonės vertės pokytis, gavus paramą. Todėl atsiranda įmonės vertės pokyčio, įsisavinus ES fondų lėšas, įvertinimo ir metodo, kuris įgalintų nustatyti tą pokytį ir palyginti paramą gavusių įmonių vertės pokyčius tarpusavyje, poreikis. Darbo objektas – Europos Sąjungos paramos įtaka įmonės vertei. Šio darbo tikslas – apžvelgti Europos Sąjungos teikiamos paramos principus, sąlygas ir įsisavinimo tendencijas. Išanalizuoti pagrindinius metodus, naudojamus įmonės vertės nustatymui, atsižvelgiant į juos, sudaryti indikatorių, kuris... [toliau žr. visą tekstą] / Topicality. Economical enviroment makes a direct affect on the whole country, businesses and every personality within. Proper comprehension, interpretation and application of the surrounding, possibilities, variuos financing sources and funds are essential for operating a successful business. It is more than important to take advantage of EU‘s funds available for businesses in young economies like Lithiuania. Each fund and investment is believed to take a positive affect to the company and increase the value of it. It is essential to cull from information in quantity only what’s most important and be able to evaluate the impact of an investment to an enterprise properly and determine the change of an enterprise value after the investment. The object of this graduation paper is the impact of EU‘s funds to the value of a business. Main goals: 1. Analyse and describe main theoretical EU‘s support for businesses aspects. 2. Describe and analyse main enterprise evaluation methods in use. 3. Come up with new business evaluation method, based on integrated value indicator, which enables one to evaluate EU‘s support‘s impact on enerprise value and measure the impact among number of companies. 4. Under favour of the new business evaluation method, evaluate the influence of EU‘s funding to the value of three enterprises, come up with conclusions and suggestions. The Results. Main aspects of EU‘s support for businesses and enterprise evaluation methods are presented and described in the... [to full text]

The subject of the thesis was ``Market research and the prospectus of a particular company providing personal services{\crqq} applied to the Wedding Agency MERCI with its main product - the ``turnkey wedding{\crqq}. The thesis principally aimed to analyze current market conditions as well as to propose a specific business plan. Proposing a founding budget, creating a form to learn the needs and desires of clients and finding out the background details necessary for drawing up an income tax return was one of the sub-objectives. An electronic questionnaire enquiry indicated that an interest in services of a wedding agency remains and that the potential of possible customers is sufficient for founding another small company in this sphere of business. The investment intensity is acceptable for the company{\crq}s founder, as all the costs concerning the founding of the wedding agency come from own resources. Four budgets of financially different weddings were drawn up as background information for the theoretical calculation of the trading income and the subsequent drawing up an individual income tax return. Furthermore, current market conditions were analyzed, particularly those of the general and trade surroundings, giving a base to the proposal of a specific business plan, including the proposal of the business budget as well as to a fictitious income tax return for the first year of business activities. The objectives of the thesis were met.

The objective of this diploma thesis is the characteristic and the evaluation of the human resources management, an examination of the individual personal activities and the suggestion of general changes to improve the activities in the human resources management and the competitive capacity of a company. This diploma contains the theoretical statement of the human resources management, its most important activities followed by a comparison of the personal activities in the selected company engaged in highway constructions. The analysis of the personal activities in the selected company was completed by results taken from written interrogation.

Tato diplomová práce se zabývá kritickou analýzou možnosti importu a následné marketingové strategie importu Bulharského produktu Kiselo Mlyako danou společností na trh České Republiky. Cílem práce je zjistit, jestli je tento produkt vhodný pro daný trh a jestli je tento strategický tah úspěšný. V práci jsou popsány informace důležité k provedení praktické části práce, která obsahuje analýzu trhu i společnosti, která by daný strategický návrh provedla. Práce dále obsahuje souhrn informací, které byly z jednotlivých analýz zjištěny a doporučení, které by společnost měla podstoupit. V poslední řadě je vytvořený stručný finanční plán.

Záměrem diplomové práce je předložit podnikatelský plán, jehož podstatou je založení obchodní společnosti a realizace v oblasti specializovaného sportovního odvětví „powerkitingu“. V první části práce se věnuji teoretickým východiskům, které jsou dále aplikovány a rozvedeny v praktické části. Zde se zabývám vlastním založením firmy, její struktuře, analýze okolí a marketingové strategii spolu s vyhodnocením rizika a rentability. Dále jsou zkoumány možnosti rozvoje firmy. Na závěr je provedeno zhodnocení předloženého plánu.

The graduation theses focus on the problems of development, emphasising the part of education of the employees in the company UNISTAV Inc. At present, the management of development of human resources is becoming one of the most important activities of personal work. In the practical part, an analysis of individual stages of the educational system in the company UNISTAV Inc. Attention will be paid to the identification of individual needs, to making the working output more effective, to increasing the competitiveness of the company. On the basis of the results of the analysis, the suggestions aiming towards the changes in the educational system in the point stock company UNISTAV has been made.

The diploma thesis is focused on the development of a small plumbing company. The theoretical part deals with a business plan and its components. In the analytical part the company is examined in more detail in five areas - company analysis, human resource management, services marketing, financial analysis and plan and risk analysis. In the proposal part measures are recommended to improve internal operations of the company, strengthen its competitive advantages and enhance its financial stability.