Made available in DSpace on 2014-12-17T14:52:56Z (GMT). No. of bitstreams: 1 MariaPM.pdf: 559382 bytes, checksum: 4c3b65ee1e50b7c1bc98e8026bc08a87 (MD5) Previous issue date: 2005-07-29 / This thesis approaches the situation of small and medium Brazilian companies facing the exportation process, focusing honey (Apis Mellifera). The world economy has had growing market internationalization, known as globalization. In this context, the exportation has to be faced as a way to minimize the inner market difficulties and increase the levels of quality and productivity to attend the external markets in a competitive way. A company exportation process is not linked to its dimensions, but connected to the commitment with quality, creativity and professionalism. The search for new productive frontiers has benefited Brazilian beekeeper, mainly the northeast ones. Besides, the claim for products that are free of chemical remains, with a bigger aggregate value has increased every day, and the Apismel Company is benefited for having potential to produce organic honey. This paper approaches a case study realized with Sixty-nine beekeeper from Serra do Mel, RN, that make the Apismel Company and it aims to investigate the competitive factors that affects honey exportation. In order to obtain subsidies to execute the objective of this work, it was chosen a questionnaire as instrument of research. The questionnaire was structured from variables that were considered as directions of competition in honey exportation. The results were tabled in Software (Statistics version 11.0). The descriptive, exploiter and Kolmogorov-Smirnov analyses were used to analyze the obtained results. At the end, this work recommends that the Apismel Company promote capacitating courses and technical consultations at the many villages that make the county, to ripen and add efficiency in handling implementation in order to equilibrate production factors and to attract inner and external markets / Este trabalho aborda a situa??o da Apismel diante do processo de exporta??o, com enfoque no mel (Apis mellifera). A crescente internacionaliza??o dos mercados se manifesta na economia mundial com conceito de globaliza??o. A exporta??o deve ser encarada como uma forma de minimizar as dificuldades no mercado interno e incrementar os n?veis de qualidade e produtividade para atender aos mercados externos de forma competitiva. O processo de exporta??o de uma empresa n?o est? vinculado ?s suas dimens?es, ele est?, principalmente, conectado ao compromisso com a qualidade, criatividade e profissionalismo. Este trabalho compreende um estudo de caso realizado junto a sessenta e nove apicultores do Estado do Rio Grande do Norte que formam a Associa??o de Produtores do munic?pio de Serra do Mel Apismel, tendo como objetivo investigar os fatores de competitividade que afetam a exporta??o do mel. Para se atingir o objetivo proposto neste trabalho, aplicou-se um question?rio estruturado a partir de vari?veis consideradas como direcionadoras de competitividade na exporta??o do mel a dois grupos de produtores: os produtores meleiros e os produtores qualificados. A an?lise foi realizada atrav?s da estat?stica descritiva e explorat?ria com o emprego do teste de Kolmogorov-Smirnov. Os resultados encontrados sugerem que a Apismel promova cursos de capacita??o de consultorias t?cnicas nas diversas vilas que comp?em o munic?pio, para que, desse modo, haja um amadurecimento e efic?cia na implementa??o de pr?ticas de manejo a fim de equilibrar os fatores de produ??o e atrair o mercado interno e externo