With the emergence of the competitive rationality in regional politics, the content of which is characterized by new regionalism, the Swedish regions are strongly associated with the mandate to assist the government in economic growth policy. The political content is adapted to enable regions to compete in markets and drive growth processes as successfully as possible. This is what previous research has largely focused on. This means that regional perspectives rarely reflect research in relation to different growth themes, although regions are complex and ambiguous phenomena. At the same time, the stipulative governance of the regions is rarely studied in national-regional research contexts. Therefore, I have chosen to review regional attractiveness that represents the regional location in attractive growth contexts. At the same time, my ambition is to introduce attractiveness in the decision-making context, that is how attractiveness emerges from the national growth policy. The purpose of the study is to analyze the political power. As a theoretical delimitation, I use Richard Florida's theory of the creative class. The starting point is to theoretically develop a reasoning about how attractiveness within regions can be understood by the important actors whose participation is absolutely crucial for the regions' development work according to the organization of the political mandate. My analysis shows how the obvious framing of the competitive rationality in national politics formulates how the regions develop attractiveness within the regional locations. The overall goal of the analyzed regions is to be attractive in a way that attracts growth and creates the conditions for players to be able to establish themselves within the site. In the same context, regions beyond growth policy are secondary to my analysis and attractiveness seems to rather help to reinforce inequalities between regional places. In this perspective, other and conflicting regional perspectives should be highlighted and discussed.