by Chan Ngai-Ming, Zoe, Chung Ting Ting. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 56-57). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- THE HONG KONG PRIMARY RESIDENTIAL INDUSTRY --- p.6 / Industry Overview --- p.6 / Developers for This Study --- p.6 / Chapter III. --- THEORETICAL FRAMEWORK --- p.8 / Competitor Analysis --- p.8 / Market Commonality Vs Product Commonality --- p.8 / Suggested Attributes for Studying Product Commonality in this Industry --- p.9 / Location --- p.9 / Time of Sale --- p.9 / Flat Size --- p.10 / Other Factors --- p.10 / Resource Similarity --- p.12 / Competitive Actions and Responses --- p.12 / Product Commonality and Competitive Response --- p.14 / Competitive Response and Performance --- p.17 / Chapter IV. --- METHODOLOGY --- p.19 / Data --- p.19 / Identification of Actions and Responses --- p.19 / Measurement --- p.21 / Product Commonality --- p.21 / Likelihood of Response to Price Change --- p.24 / Response Magnitude --- p.24 / Performance --- p.25 / Comparative Approach --- p.25 / Chapter V. --- RESULTS --- p.27 / Product Commonality and Likelihood of Response to Price Change --- p.27 / Response Magnitude and Performance --- p.30 / Chapter VI. --- CONCLUSION AND DISCUSSION --- p.34 / Implications --- p.34 / Limitation and Future Directions --- p.36 / APPENDIX I RECOMMENDATIONS FROM STUDY OF HONG KONG RESIDENTIAL MARKET BY THE CONSUMER COUNCIL IN 1996 --- p.41 / APPENDIX IIA SUMMARY OF 27 DATA UNDER STUDIED --- p.43 / APPENDIX IIB TIMELINES FOR 27 DATA UNDER STUDIED --- p.46 / APPENDIX III PRODUCT COMMONALITY BREAKDOWN --- p.52 / APPENDIX IV SUMMARY OF PRIMARY DATA --- p.54 / bibliography --- p.56