The thesis deals with the Toilet Papermarket in the Czech Republic with a focus on competitive analysis. The aim of this work is to formulate recommendations for the Kleenex brand toilet paper, which should be taken into account when creating marketing plan. The theoretical part is focused on the theory of competitive analysis. In the practical part of the theory is applied specifically to the analysis of competitive market toilet paper in the Czech Republic for the use of retail data and knowledge from long-term observation of the market.

The aim of this diploma with the topic "Strategic analysis" is to elaborate the global analysis of the agricultural company ZEMPO-VOS, a.s. Strunkovice nad Blanicí and on the grounds of this analysis, i. e. analysis of influences of outer company environment, to elaborate the synthesis and the outline of strategic recommendations for the future development of the company. The stategic analysis is elaborate in conditions of branches of agriculture that have unequivocal specific characteristics. The diploma is divided into two parts, the theoretical part and the application part, where methods of strategic analysis are applied to the concrete agricultural company.

Garnea a.s. has experienced several significant changes during the last year. Change in the primary market and main part of the product portfolio are the two major ones. Moreover, the company recently experienced a decline in the revenues and profits as well. Therefore, the main goal of this thesis was to define a completely new strategy which would reflect all the current changes and effectively fight the problems the company suffers from. For this purpose, the thesis provides the reader with company analysis. The characteristics of the market and main customers groups are defined in the industry analysis. Competitor analysis summarizes main competitors on the local as well as national level, points out their main strengths, weaknesses and highlights the strategic goals they are likely to pursue. Based on this information the competitive strategy of the company is crafted in respect to its current and future resources and capabilities. The strategy aims at achieving a better competitive position in the market.

The thesis is focused on the analysis of the competitiveness of selected countries of eastern enlargement of the EU. The aim of this work is to analyze the competitiveness of selected countries - Slovakia, Slovenia and Estonia, comparing them to each other and in relation to other EU countries. The first chapter defines competitiveness and methods of its assessment. The second chapter discusses the external and internal economic balance of the selected countries. Analysis of long-run competitive advantages is the aim of third chapter and final part of the thesis, confronts results of international competitiveness yearbooks with reality.

The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share.

The goal of my diploma thesis is to analyse current marketing strategy of company X-Life s.r.o.. In my analysis I will focus on its main mistakes and failures trying to propose solutions or eventually create completely new marketing strategy which will help to the company to improve its market position, speed up reputation among potential customers and increase its market share. In the theoretical part of my thesis I will focus on the newest marketing trends and in the practical part I will write about the usage of these trends on the field of new marketing strategy of X-Life s.r.o..

The aim of the thesis is to define short term strategy for the company selling printing technology and complementary services. In the first part of the thesis theoretical background is described, including definition of the strategic planning and management, strategic analysis and different types of strategy. In the practical part strategic imperatives are defined, external and internal analysis performed, then SWOT analysis and strategic factors influencing the company are defined. In the next step strategic options are proposed as a reaction on identified strategic factors. Finally rewards and risks of each option are evaluated and action plans of realization are defined.

The five countries that lie on the isthmus connecting North and South America have endured a past of colonialism, civil war, and natural disaster. As these countries evolve in the 21st century, growing economies and political peace provide a promising outlook for the citizens of these nations. The media industries in these nations have varying levels of development which are explored in this thesis. Using Michael Porter's 1990 framework and a case study methodology, this thesis explores the differences and similarities of media industries in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica, and what may be done to ensure future success in an increasingly global world.

Com base na relação entre a literatura de capacidades dinâmicas e os estudos de inovação, argumenta-se nesse trabalho que a capacidade de inovação é sustentada pelo desenvolvimento constante das diferentes capacidades da empresa: de desenvolvimento tecnológico; de operação; de gestão e de transação. Sendo assim, essa pesquisa teve como objetivo investigar de que forma uma decisão estratégica de mudança voltada para a inovação influencia a reconfiguração destas capacidades das empresas. Para tanto, foi realizado um estudo de casos em empresas dos setores moveleiro e têxtil, considerados como de baixa intensidade tecnológica. Os dois casos foram analisados separadamente e depois comparados, buscando semelhanças que ampliassem a compreensão do fenômeno da reconfiguração nas capacidades a partir de uma decisão estratégica que buscava a inovação. Os resultados sugerem que a integração entre as diferentes capacidades e a reconfiguração estratégica das capacidades substantivas explicam as inovações produzidas pelas empresas. As principais conclusões são: que há uma relação entre as capacidades de desenvolvimento e de transação; que na reconfiguração decorrente de decisões estratégicas orientadas para a inovação a capacidade predominante na empresa é a menos alterada; e que as capacidades substantivas da empresa exercem influências positivas entre si na reconfiguração dos seus recursos internos. A contribuição deste estudo está em relacionar as capacidades substantivas com as decisões estratégicas que são características das capacidades dinâmicas, operacionalizando este conceito pela junção com um modelo que explica a capacidade de inovação. A limitação da pesquisa reside na concentração em apenas um tipo de inovação. Estudos futuros que incluam a análise de decisões estratégicas que resultem em inovações tecnológicas, gerenciais e de produção podem ampliar a compreensão do fenômeno. Estudos setoriais qualitativos usando as conclusões como proposições teóricas podem possibilitar generalizar os resultados. / This research relates the literature of dynamic capabilities with the studies on innovation capability, and assumes that innovation capability is supported by the constant development of the different capabilities of the company and, therefore, seeks to identify the influence of a strategic decision focused on innovation in the process of changing enterprises´ different capabilities: technology development; operation; managerial and transactional. A multiple case study in firms of the furniture and textile industry, considered low- technologic intensity firms was conducted to reach the research goals. The two cases were analyzed separately and then compared, looking for similarities that would broaden the understanding of the phenomenon. The results suggest that the integration between the different capabilities and strategic reconfiguration of substantive capabilities explain the innovations produced by firms. The main conclusions are that there is a relationship between technology development and transaction capability, due to the reconfiguration of innovation oriented to prevailing capacity in strategic business decisions is the least influenced, and that the substantive company's capabilities exert positive influences between itself in the reconfiguration of its internal resources. The contribution of this study is to relate the substantive capabilities with the strategic decisions that are characteristics of dynamic capabilities, operationalizing this concept in combination with a model that explains innovation capability. The limitation of the research is the concentration on only one type of innovation. Future studies including the analysis of strategic decisions that result in technological, managerial and production innovations can broaden the understanding of the phenomenon. Sector studies using qualitative conclusions as theoretical propositions can enable to generalize the results.