Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.

The work deals with the processing of business plan of cafeteria foundation, designed for different age groups of customers and customers with different interests. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation, SLEPT analysis, SWOT analysis and draft of the business plan with predicted financial plan.

The master thesis deals with the processing of a business plan for pizzeria foundation. The theoretical part describes the field of business and the theoretical background needed for developing the business plan. After analyzing the current situation there is the proper solution of the specific problem designed in the form of a real business plan.

The diploma thesis aims at the firms providing services, especially sport centres offering wide spectrum of sport services, relaxation and often mentioned wellness.The main goal of the diploma thesis was to appraise the competitiveness of sport centres in České Budějovice and give a survey of competitive background. To characterize sport realization in the region of South Bohemia and to recognize customers` requirements were the partial goals of the diploma thesis. To the achievement of the goals there were used the method of questionnaire research, SWOT analysis and Porter`s model method.The suitable arranged questionnaire has served the data describing competitinevess of particular sport centres. I have surveyed the information of the most popular and frequented sport centre. I have cooperated with this sportcentre and it was the basis of the above mentioned analysis.

Made available in DSpace on 2016-08-17T14:52:49Z (GMT). No. of bitstreams: 1 Aniceto_de_Deus_Pereira_Neto.pdf: 1168768 bytes, checksum: adc4488efe00f3201345ff8a783ac6bb (MD5) Previous issue date: 2008-07-25 / The restructuring and deregulation of electricity markets has caused signi¯cant changes in electrical power systems in several countries. This process has result in a market-based competition by creating an open market environment. In this new environment each generation company runs the Unit Commitment to maximize their pro¯ts, and have no obligation to meet the energy and spinning reserve demands, as happened in the past. With this new structure, the Unit Commitment problem has received special attention, since generation companies in actual model always seek the maximum pro¯t without concern to serve all demands. On the other hand, there is the system operator, which always seeks to optimize overall system at the lowest cost. So, there are two di®erent situations into this competitive market environment: generators seeking the maximum bene¯t without concern to the system security operating, and independent system operator seeking always operate the system safely and at less cost. This work presents the mathematical models and the solution Unit Commitment problem, which was implemented considering two view points: the generation companies and the system independent operator views. Moreover, an auction model is extended to PRD in a horizon of 24 hours. This auction model simulates the interaction between generators and system operator to meet demands and security of the system. The idea is to stimulate the players to o®er products to energy (primary) and reserve (Ancilar Service) markets using only prices o®ered by market operator for each product. This iterative process is ¯nalized when generators supply su±cient to meet demand, and not cause any violation on °ow limits in transmission lines. The solution method proposed for Unit Commitment is based on evolution strategies and Lagrange Relaxation, resulting in a robust hybrid algorithm. The method have been validated in a test system composed of 6 buses, 7 transmission lines and 10 generating units. The results showed the e±ciency of the hybrid model proposed, which was able to solve the unit commitment problem in its various models considered here. / A reestruturação dos mercados de energia elétrica provocou mudanças significativas nos sistemas elétricos de potência de diversos países. Neste novo ambiente, cada empresa de geração executa individualmente o Pré-Despacho para maximizar seus benefícios financeiros, e não têm a obrigação em atender suas demandas de potência e reserva girante, como acontecia no modelo tradicional. Por outro lado existe o operador do sistema, o qual sempre busca a otimização global do sistema ao menor custo. Assim, têm-se duas situações distintas neste ambiente competitivo: os geradores buscando o máximo benefício sem preocupação com a segurança operativa do sistema, e o operador independente buscando sempre operar o sistema de forma segura e ao menor custo. Este trabalho apresenta as modelagens matemáticas e a solução do Pré- Despacho executado sob os dois pontos de vista: dos agentes de geração e do operador independente do sistema. Além do mais, um modelo de leilão é estendido para o PRD num horizonte de 24 horas. Este modelo simula a interação entre os agentes de geração e o operador do sistema na busca por uma solução única que concilie o interesse de ambos. A idéia é estimular os agentes geradores a ofertarem os produtos para os mercados de energia (primário) e de reserva (Serviço Ancilar) mediante oferta de preços pelo operador do mercado para os respectivos produtos. Esse procedimento iterativo é finalizado quando a oferta dos geradores for suficiente para atender completamente a demanda e, não provocar violações em nenhum limite de fuxos na malha de transmissão. O método de solução proposto para o Pré-Despacho é baseado em estratégias evolutivas e Relaxação de Lagrange, resultando em um modelo híbrido robusto. Os modelos e técnicas foram validados em um sistema teste composto por 6 barras, 7 linhas de transmissão e 10 unidades geradoras. Os resultados obtidos demonstraram a eficiência do método de solução, o qual se mostrou capaz de resolver o problema de Pré-Despacho nas suas diversas modelagens utilizadas.

First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.

The diploma thesis focuses on a business plan process for the establishment of a wine shop in the area of Jedovnice that will have a seating area. On the basis of theoretical knowledge, processed analysis and a questionnaire survey, a business plan has been established, including the financial plan, which is a basis for the successful establishment of a wine shop.

This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.

The aim of my Master thesis “Business Plan Company“ is to provide a solution for a successful develop a small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on prezent and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a komplex procedure, which provides the way to reach company development.

In my Master’s thesis I am engaged in problems related to business plan proposals. The work analyses problems related to proposals of solutions for company extension in the field of service provision. On the basis of the analysis there have been processed the proposals of procedures, recommendations and measures suitable for supporting the company orientation in the market, strengthening its position in the market, increasing its market share as well as rendered service quality improvement and new clients obtaining. These suggestions and recommendations should be a guide – they should help a small company to develop and they should also lead to the company aims fulfilment.