Thismaster'sthesisdealswithprivatekindergarten competitivenessenhancement. Thetheoretical part ofthemaster'sthesissumsupknowledgefocused on competitiveness, whichisfurtherapplied in thepractical part ofthethesis. Themainresultofthethesisistheproposalofcompetitivenessenhancement, whichisbased on thecomplexanalysisoftheenvironment in whichthekindergartenis.

The master’s thesis concerns with a theme of increasing competitiveness of a foreign exchange company. The theoretical part of the work includes knowledge about competitiveness of the company and service specifications. In the practical part knowledge are applied to a specific company. Based on the analysis of the company and her environment are created proposals for increasing competitiveness of the company.

The thesis titled Development of competitiveness of company is focused on the current situation of Ford CARent, a.s. This company is compared to competing firms in the city of Brno. The thesis is divided into three parts. The first part is devoted to the theoretical bases, the second part focuses on the analysis of company and the environment of the company and the last part is devoted to proposals that are designed to strengthen the company´s competitiveness.

Diploma thesis deals with competitiveness of lasertag facility. Costumer value creation is analysed based on value chain theory and compared with competition. Enriching of company product range by auxiliary services, mainly non-smoking club, is drawn up considering this and other analysis. Realization of these new ideas and evaluation of their success is also part of this thesis.

This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.

This thesis Stregthening the Competitiveness of the Company XYZ as a Supplier to Coca Cola Company Worldwide deals with the principles of the cooperation with Coca Cola Company and deals with potential resources that lead to encourage the strengthening of competitiveness. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In the practical part, the theoretical knowledge is applied in practice. The main goal is to prove that the compliance of the cooperation principles with the main customer is one of the main means for enhancing competitiveness.

The thesis deals with the improving of marketing mix components at Glass Company. The aim of this thesis, based on theoretical knowledge and analysis, is improving the competitiveness of the company on the market and increase turnover. The thesis is divided into three sections. The first section focuses on explaining terms such as marketing, market environment, marketing mix and basic market analysis. The second section contains the appreciation of current status and problems of company. The third and fourth section contains factual suggestions how to improve the actual situation of company in terms of improving competitiveness and economic evaluation.

Master thesis looks into marketing communication of restaurants U Malířů and Pálffy palác. The aim is revalation of inperfections in current instruments and suggesting news, which will ensure making more visible and competitiveness. The first part consists of basic terms in marketing and communication. The following section research current situacion in restaurants. A proposals of new and more quality instruments in marketing communication and possibilities, how it can be increase attandance and sattisfaction of customers, are introcuded in last part.

This diploma thesis deals with the evaluation of the quality of institutions illustrated with example the risk of corruption in public procurement, and the impact of the quality of institutions on the regional competitiveness. Specifically, it focuses on the relationship between corruption risk in public procurement and indicators of the quality of government, economic performance and innovation performance. The theoretical part deals with the role of institutions in regional development, and institutional factors influencing the competitiveness and innovation performance of regions, as well as corruption and its manifestations in public procurement. The empirical part presents the European interregional differences in the level of corruption in public procurement, and the impact of corruption in public procurement on the quality of government, economic performance and innovation performance. Research shows the corruption in public procurement determines the quality of government across European regions, especially in Western and Central Europe. On the other hand, corruption in public procurement has little effect on the economic and innovation performance of regions. Key worlds: institution, innovation, competitiveness, corruption, public procurement

<p>Vojvodina je potencijalna turistička destinacija (TD), koja ima sve predispozicije da jednog dana postane poznata i uspe&scaron;na turistička destinacija. To &scaron;to nas na primeru TD Vojvodine najvi&scaron;e zanima je pitanje za&scaron;to su druge turističke destinacije kompetitivnije od nas, za&scaron;to su poznatije, popularnije i za&scaron;to stvaraju vi&scaron;e prihoda nego turizam u Vojvodini. Odgovor leži u činjenici da su sposobne da u sve jačoj međunarodnoj konkurenciji koja vlada u svetu povećaju broj turista, njihovu potro&scaron;nju, i da nude turistima nezaboravno, odgovarajuće i po mogućstvu bolje iskustvo od očekivanog. Popularnost turističkih destinacija u svetu se konstantno menja. Njihova popularnost varira zbog zbivanja u samoj turističkoj destinaciji i u njenoj okolini. Turistički menadžeri mogu veoma uticati na zbivanja u samoj turističkoj destinaciji, ali su uglavnom nemoćni kad su u pitanju zbivanja u okolini. Proces pojavljivanja, razvoja i opadanja omiljenosti turističkih destinacija u svetu poznat je pod imenom &raquo;životni ciklus&laquo; turističkih destinacija. U kojoj fazi tog ciklusa se trenutno nalazi Vojvodina? Da li je Vojvodina dovoljno poznata kao turistička destinacija je prvo pitanje koje je autor disertacije postavio i koje je opisano u prvom delu istraživačkog rada. Drugi deo istraţivanja odnosio se na kompetitivnost turističke destinacije Vojvodina. O kompetitivnosti je autor diskutovao sa turističkim radnicima i stručnjacima u samoj destinaciji, uz pretpostavku, da je oni najbolje poznaju i da je njihova ocena realna, naravno upoređena sa komparatibilnim turističkim destinacijama u okruženju. Danas je celokupni koncept kompetitivnosti turističke destinacije redefinisan, jer je sama priroda kompetitivnosti i održivosti u konstantnoj evoluciji i zato moraju menadžeri turističkih destinacija konstantno pratiti razvoj destinacija i anticipirati budućnost radije nego ispravljati i reagovati na pro&scaron;lost. Svaka turistička destinacija ima i svoje komparativne i kompetitivne prednosti. Komparativne prednosti su uglavnom vezane za prirodne, a i izgrađene resurse. Kompetitivne prednosti turističkih destinacija se odnose na njihovu sposobnost kako upravljati prirodnim resursima, na održivi naĉin i to na duži rok. Koncepti komparativnih i kompetitivnih prednosti poslužile su kao osnova za razvoj autorovog modela destinacijskog menadžmenta Vojvodine, i on je predstavljen na kraju disertacije. Ukoliko bi ovaj ili sličan model bio striktno primenjen u TD Vojvodini, moţe se smatrati da bi ona zaista postala dobro rukovođena i popularna turistička destinacija Evrope i sveta.</p> / <p>Vojvodina is a potential tourist destination which has all the possibilities to become one day better known and a successful destination. The question that arises first is why other tourist destinations are more competitive than Vojvodina, why are they better known, more popular and why do they generate more tourist income than tourism in Vojvodina. The answer lies in their ability to augment the number of tourist in the international competition that is becoming tougher every day, to augment tourism expenditure and to offer to the visitors an unforgettable experience, if possible, even better than they can expect. The popularity of tourist destinations in the world is changing constantly. It varies because of the changes in the tourist destination itself and also in its surroundings. Tourism managers can influence on the changes in their own tourist destination but are unable to influence on other destinations. The process of emerging, growing and diminishing of popularity of one tourist destination is known as a &raquo;tourist destination&#39;s life cycle&laquo;. In which phase of the destination&#39;s life cycle is Vojvodina now? Is Vojvodina well known as a tourist destination? The first part of author&#39;s research in this work dealed with these questions. The second part was dedicated to the competitiveness of the tourist destination Vojvodina. The author had numerous discussions with the experts in the tourism field, presuming that they knew the destination the best and that their marks are real, of course, compared to the comparable tourist destinations in the surroundings. The whole concept of tourist destination&#39;s competitiveness has been redefined, as the nature of competitiveness itself is changing constantly and this is the reason why the tourist destination&#39;s managers have to monitor the developments and changes in tourist destinations, and if possible, to anticipate the future changes rather than to correct or to react upon the past. Every single tourist destination has its own comparative and competitive advantages. Comparative advantages concern natural and created resources, while the competitive advantages of tourist destinations represent the destination&#39;s ability to manage the natural resources in a sustainable way on the long term. The concepts of comparative and competitive advantages were used as the base for creating the author&#39;s own model of destination management which is presented at the end of this dissertation. Applying this model in the practice may yield to the well managed and well known tourist destination in Europe and around the globe.</p>