Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-04-23T19:28:04Z No. of bitstreams: 1 LUCIELE_COPETTI_DIS.pdf: 2336913 bytes, checksum: 11a44c7d0a0ef6f716884301d9d4e826 (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-05-07T17:09:58Z (GMT) No. of bitstreams: 1 LUCIELE_COPETTI_DIS.pdf: 2336913 bytes, checksum: 11a44c7d0a0ef6f716884301d9d4e826 (MD5) / Made available in DSpace on 2018-05-07T17:18:31Z (GMT). No. of bitstreams: 1 LUCIELE_COPETTI_DIS.pdf: 2336913 bytes, checksum: 11a44c7d0a0ef6f716884301d9d4e826 (MD5) Previous issue date: 2018-03-20 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The Internet is said to be giving rise to a new area of expertise on health communication, increasingly ubiquitous and constantly improving from the huge amount of information that can be easily and quickly retrieved by those concerned with their health. For testing this hypothesis, the researcher conducted a quantitative study with Brazilian women between the ages of 20 and 60 years using wearable apps and devices suitable to monitoring their health, supposedly stimulating in them the development of good preventive habits. The reading of authors like Michel Foucault, Nikolas Rose, Lucien Sfez and David Le Breton gave the study a theoretical scope, drawing relations between health, culture and society. This discussion gives prominence to mobility and digital media, especially those devices developed in the last ten years or so. The researcher then depicts the resources for three case studies: networks, apps and wearables, concentrating on the female public. The quantitative research shows that education and social backgrounds affect the use of technology in personal healthcare. In conclusion, this study confirms the body as an effective network agent embedded in cultural, social and technological practices. / Uma nova ?rea na comunica??o da sa?de est? surgindo via Internet, atrav?s da qual aquela primeira se torna ub?qua e se beneficia de fluxos de informa??o pass?veis de apropria??o cada vez mais ?gil e imediata por parte dos interessados. Com base nessa premissa, realizou-se uma pesquisa quantitativa com brasileiras entre 20 e 60 anos que utilizam aplicativos e dispositivos vest?veis capazes de auxiliar no monitoramento da pr?pria sa?de e, assim, estimular o desenvolvimento de h?bitos preventivos. Para dar sustenta??o ? pesquisa, aborda-se a rela??o entre sa?de, cultura e sociedade, a partir da leitura das obras de Michel Foucault, Nikolas Rose, Lucien Sfez e David Le Breton. Introduz-se o tema da comunica??o na ?rea da sa?de, com destaque para o papel adquirido pela Internet em particular o aspecto da mobilidade, integrado tamb?m pelos dispositivos digitais desenvolvidos no ?ltimo dec?nio. Passo cont?nuo, procede-se ? exemplifica??o destes recursos atrav?s da an?lise de tr?s casos: redes, aplicativos e dispositivos vest?veis. O recorte foi feito com vistas a focar no uso de redes, dispositivos e wearables pelo p?blico feminino. A pesquisa quantitativa concluiu que aparentemente as vari?veis educacionais e de classe social influenciam nos usos dessas tecnologias na sa?de. Dessa forma, o estudo proposto confirmou que o corpo ? agente efetivo nas redes, envolvendo pr?ticas sociais, culturais e tecnol?gicas.