Thesis (MSc Consumer Science)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: Please see fulltext for abstract / AFRIKAANSE OPSOMMING: Sien asb volteks vir opsomming

Thesis (PhD (Consumer Science. Clothing and Textiles))--University of Stellenbosch, 2008. / The current apparel retail environment is marked by intense competitive activity. The key to survival is the implementation of effective differentiation strategies. Corporate and retail branding provides retailers with a powerful tool to differentiate themselves in the marketplace and store image is a vital component of this branding strategy. This exploratory study set out to investigate the underlying theoretical structure of store image. A store image scale was developed for the measurement of the perceived importance of store image. The study adopted a five phase methodology, namely (1) construct definition and domain specification, (2) generation and judging of measurement items, (3) purification of the store image scale, (4) assessing the reliability and validity of the store image scale, and (5) assessing the perceived importance of the dimensions of store image in selected discount and specialty stores through practical implementation of the store image scale. The first two phases of the study resulted in a Model of Store Image delineating the underlying structure of store image which formed the basis for a store image definition, as well as a 232-item store image scale with established content and face validity. Phase 3 comprised two pilot studies that served to purify the store image scale. The first pilot study concluded in a 214-item scale that was deemed too lengthy for practical implementation in the apparel retail environment. The second pilot study resulted in a 55-item store image scale that was deemed acceptable for practical implementation. Correlation analysis provided support for the shortened version of the store image scale. The scale was not representative of all the sub dimensions associated with store image. This was reflected in the Revised Model of Store Image. Phase 4 employed a mall-intercept research method. The sample population (n=534) consisted of apparel consumers, both male and female, between the ages of 20 and 60. They belonged to the black, coloured or white population groups who patronised specific apparel retail outlets. Trained fieldworkers gathered the data at selected discount and specialty apparel stores. Confirmatory factor analysis was performed on the data and results provided support for the reliability of the store image scale. The Atmosphere, Convenience, Institutional, and Promotion dimensions exhibited good model fit. The Facilities and Sales personnel dimensions, as well as the Revised Model of Store Image showed evidence of acceptable model fit. The Merchandise and Service dimensions demonstrated poor fit. Only the Sales personnel dimension showed convergent validity. Support was found for marginal convergent validity of the Atmosphere, Convenience, Facilities, Promotion, and Service dimensions, as well as the Revised Model of Store Image. The Institutional and Merchandise dimensions did not exhibit convergent validity. Apart from the Convenience and Service dimensions, discriminant validity for all dimensions was established. Item analysis identified seven scale items for deletion which could potentially result in better model fit of the individual dimensions as well as the Revised Model of Store Image. The deletion of these items could contribute to increased convergent and discriminant validity. For purposes of Phase 5 the data gathered during Phase 4 was submitted to statistical analysis. Results indicated that discount and specialty apparel store consumers ranked the Atmosphere, Promotion, Merchandise, Institutional, and Sales personnel dimensions similarly in perceived importance. Discount apparel store consumers ranked the Facilities and Convenience dimensions higher, whilst specialty consumers ranked the Service dimension higher. However, the differences in ranking for all dimensions remained relatively small for both store types. Statistical differences in the perceived importance of only two dimensions, namely the Institutional and Service dimensions were found. The study culminated in revised 48-item store image scale. A Final Model of Store Image and definition of store image were proposed as point of departure for future research.. The main implications for retailers were formulated as: 􀂍 The Final Model of Store Image identified the dimensions and sub dimensions of store image. Retailers should manipulate the tangible and intangible store attributes associated with these dimensions and sub dimensions to build a favourable store image. Due to the gestalt nature of store image it is imperative that all store image dimensions are presented in a cohesive and consistent manner. 􀂍 The store image scale will enable retailers to ascertain which dimensions are salient to their target consumers. These dimensions should be incorporated in the retail strategy.

Thesis (MVerbruikerswet)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: Rural areas in South Africa experience extreme levels of unemployment, and therefore are in dire need for skills training. In some rural areas this training takes place in community centres. Participants are empowered to generate an income. The activities mostly take place in a group context. In such a community centre a lack of the presentation of structured skills training programmes was identified. The aim of the study is to develop a skills training programme to help rural people in starting an income-generating project in a group context by means of intervention. In the literature study the concept of community centres was discussed. The basic human needs and the needs for training were related to the concept of group work. Programme development for adult education, income-generation and interventions were described in detail. The development of creativity, empowerment, capacity building and sustainable development were briefly discussed as potential outcomes of skills training programmes for the generation of income. For the purpose of this study a case study was undertaken of existing needlework groups in the Darling Focus Community Centre. A study group of 15 members was identified. The duration of the study group's involvement in needlework training was determined. The need for skills training workshops and the study group's interest in group work were established. Although the activities of the study group take place in group context, very little evidence exist of co-operation towards the objective of income generation. A major shortcoming is the failure to pinpoint objectives in the group. Darling is a rural tourist attraction with a target market for the sale of handcrafted products. For this purpose the crafted products need to adhere to certain criteria. Despite the opportunity to market products to tourists, only the local market is being targeted. The requirements of these clients are not considered a priority in the manufacturing of products. Therefore the study group was considered a suitable case study in this research. An intervention programme was compiled and implemented in group context for the training of skills in the manufacturing, marketing and selling of products. Surveys were done by self-administered questionnaires and unstructured interviews were conducted with important role players. Workshops were presented where skills application was monitored through control lists. The application of business skills was established through a semi-structured interview. Throughout the process the researcher made observations and documented information. Surveys indicated that the duration of the group members' involvement with needlework activities were between three and eleven years. A clear need for skills training as well as interest in group work was established and addressed. Self diagnoses of needs for skills training was done during visits to trade areas. A brainstorming session was conducted to generate ideas for the manufacturing of products to be sold. The skills in making these products were demonstrated during the workshops and practised during follow-up work sessions. A basic business skill workshop was conducted. After implementation of the intervention the results of the group work were evaluated at the hand of success criteria identified from literature. This list of criteria provides a guideline for similar training programmes. / AFRIKAANSE OPSOMMING: Landelike gebiede in Suid-Afrika gaan gebuk onder werkloosheid wat vaardigheidsopleiding noodsaak. Sommige plattelandse dorpe het gemeenskapsentrums wat onder meer vaardigheidsopleiding bied. Deelnemers aan die opleiding word bemagtig om 'n inkomste te kan genereer. Die aktiwiteite vind meestal in groepverband plaas. 'n Leemte, geïdentifiseer in so 'n gemeenskapsentrum, is die aanbieding van gestruktureerde vaardigheidsopleidingsprogramme in groepverband wat mense in staat stel om 'n volhoubare inkomste te genereer. Die studie het ten doel om deur intervensie 'n vaardigheidsopleidings-program te ontwikkel wat landelike mense help om 'n inkomstegenereringsprojek in groepverband te vestig. In die literatuuroorsig is die konsep van gemeenskapsentrums bespreek. Die basiese menslike behoeftes en behoeftes aan opleiding is in verband gebring met die konsep van groepwerk. Programontwikkeling vir volwassene-onderwys is uiteengesit en inkomstegenerering en –intervensies is volledig bespreek. Die ontwikkeling van kreatiwiteit, bemagtiging, kapasiteitsbou en volhoubare ontwikkeling is kortliks aangeraak as moontlike uitkomste van vaardigheidsopleidingsprogramme vir die generering van inkomste. Vir die doel van hierdie studie is 'n gevallestudie gedoen van bestaande naaldwerkgroepe gesetel in die Darling Fokus Gemeenskapsentrum. ‘n Studiegroep van 15 lede is geïdentifiseer. Die tydperk wat die studiegroep by naaldwerkopleiding betrokke is, is bepaal asook die behoefte aan vaardigheidsopleidingswerkswinkels. Verder is die studiegroep se belangstelling in groepwerk bepaal. Hoewel die aktiwiteite van die studiegroep in groepverband plaasvind, is daar min bewyse van samewerking ten einde die doel van inkomstegenerering te bereik. 'n Groot leemte is dat doelstellings nooit deur die groep gestel was nie. Darling is 'n landelike toeriste-aantreklikheid met 'n teikenmark vir die verkoop van handwerkprodukte. Hiervoor moet produkte aan sekere vereistes voldoen. Ondanks hierdie geleentheid om produkte onder toeriste te bemark, word daar slegs op die plaaslike mark gemik. Die vereistes van hierdie kliënte is nie 'n prioriteit in die vervaardiging van produkte nie. Die studiegroep is daarom as 'n geskikte geval beskou vir hierdie studie. 'n Intervensieprogram is in groepverband vir die opleiding van vaardighede in die vervaardiging, bemarking en verkope van produkte saamgestel en geïmplementeer. Opnames is gedoen deur selfgeadministreerde vraelyste en ongestruktureerde onderhoude is met belangrike rolspelers gevoer. Werkswinkels is aangebied waartydens vaardigheidstoepassing deur middel van kontrolelyste gemoniteer is. Die toepassing van besigheidsvaardighede is deur 'n semi-gestruktureerde onderhoud bepaal. Die navorser het deurentyd die waarneming gedoen en inligting gedokumenteer. Opnames het aangedui dat die groeplede tussen drie en elf jaar by die naaldwerkaktiwiteite betrokke is. 'n Duidelike behoefte aan vaardigheidsopleiding asook belangstelling in groepwerk is gevind en aangespreek. Selfdiagnose van behoeftes aan vaardigheidsopleiding is tydens besoeke aan afsetgebiede gedoen. 'n Dinkskrum is gehou om idees te genereer vir die maak van produkte om te verkoop. Die vaardighede vir die maak van hierdie produkte is deur middel van werkswinkels gedemonstreer en in opvolgende werksessies deur die studiegroep ingeoefen. 'n Besigheidsvaardigheidswerkswinkel waar basiese beginsels behandel is, is aangebied. Die resultate van groepwerk na die implementering van die intervensie is aan die hand van sukseskriteria wat uit literatuur geïdentifiseer is, geëvalueer. Hierdie stel kriteria bied 'n riglyn vir soortgelyke opleidingsprogramme.

Thesis (MSc (Consumer Science)--University of Stellenbosch, 2006. / The South African government drafted a national housing policy in 1994. This policy is being implemented in terms of seven strategies. One of the housing strategies is to provide subsidy assistance to low-income groups to enable them to become home owners and improve their quality of life. The delivery of state-subsidised housing will help to reduce the housing backlog and to reach the goal of eradicating informal settlements by 2014. The purpose of this study was to determine the levels of housing satisfaction of residents in state-subsidised housing units.

Thesis (MVerbruikerswet)--University of Stellenbosch, 2006. / ENGLISH ABSTRACT: The retail environment in South Africa is dynamic and complex. The apparel retailing industry functions within an emergent economic milieu, and the consumers it targets are exposed to various factors that influence their shopping behaviour. Some of these factors are shopping orientation, patronage behaviour, lifestyle, and shopping mall behaviour. Male apparel shopping behaviour can therefore be regarded as a complex phenomenon. The aim of this study was to identify those factors that influence male apparel shopping behaviour and to determine whether distinct clusters of male apparel shoppers could be identified. Theoretical models in the study discipline of Consumer Behaviour were investigated. The information was synthesised into an expanded conceptual model of variables influencing male apparel shopping behaviour. The variables that are relevant to this study, include demographic characteristics, lifestyle, shopping orientation, patronage behaviour, and shopping mall behaviour. Information for this exploratory study was generated by means of a store-intercept interview. The questionnaire was based on previous research. Trained fieldworkers conducted the interviews with 297 male apparel shoppers. Eight lifestyle components were identified and labelled as follows: Apparel oriented lifestyle; Performing arts defined lifestyle; Media oriented lifestyle; Socialising lifestyle; Sport oriented lifestyle; Published information oriented lifestyle; Relaxing oriented lifestyle as well as Family/community oriented lifestyle. The three shopping orientation components identified were labelled Local store patronage; Credit prone, Brand conscious and fashion innovating; as well as Shopping self-confidence and enjoyment. Four cluster profiles of male apparel shoppers were formed by means of cluster analysis, according to the eight lifestyles components and three shopping orientation components, as well as the 11 patronage behaviour items. Demographic characteristics describing each cluster profile completed the typology of the four male apparel shopper groups. Cluster 1 was the largest (38%) and was labelled Traditionalists. Its members were classified under Consumer Scope Lifestyle Level 4. Cluster 2 was labelled Shopping enthusiasts, and its members were classified under Consumer Scope Lifestyle Level 3; they comprised 19% of the total group. Cluster 3 was the second largest (30%) cluster and was identified as Dynamics, and its members were classified under Consumer Scope Lifestyle Level 3 and 4. Cluster 4 (13%) was labelled as Laggards, and its members were classified under Consumer Scope Lifestyle Level 2. It was evident that the male apparel market is not homogeneous and that it could be clustered into distinct segments of male apparel shoppers with similar characteristics. The following can be regarded as the main implications for retailers, shopping mall management, and marketers: • In order to make retailers’ marketing plan more focused and strategic, marketers could make use of the proposed expanded conceptual model that provides them with an overall view of variables influencing male apparel shopping behaviour within a shopping mall environment. The identified profiles of male apparel shoppers could serve as point of departure when composing marketing strategies. • Advertising and promotional campaigns must be versatile in order to cater for the identified cluster profiles of male apparel consumers. • Male apparel consumers behave differently within different retail stores and shopping malls. Retailers and shopping mall management should therefore attempt to understand their consumers’ needs, wants and, more importantly, prerequisites for patronising their stores and/or shopping malls. South African male apparel consumers should not be considered a homogenous group. Further research should be done across various cultural and ethnic groups, as well as across different gender and age groups. This study focused only on a few concepts pertaining to male apparel shoppers aged 20-35. As, a result, further research is needed to assess the impact of these variables on a wider spectrum of apparel consumers, such as males outside this age demarcation, females or teenagers, and mature shoppers. Recommendations for future research were made which can guide and encourage further scientific research in the field of apparel shopping behaviour. / AFRIKAANSE OPSOMMING: Suid-Afrika beskik oor ‘n dinamiese en komplekse kleinhandelomgewing. Die klerekleinhandelindustrie funksioneer binne ‘n ontwikkelende ekonomiese milieu, en ‘n verskeidenheid faktore beinvloed die teikenverbruikers se koopgedrag. Sommige van die faktore is koop-oriëntasie, winkelvoorkeurgedrag, lewenstyl en winkelsentrumgedrag. Mansklerekoopgedrag kan dus as a komplekse verskynsel beskou word. Die doel van hierdie studie was om die veranderlikes wat mansklerekoopgedrag beïnvloed te identifiseer, en om te bepaal of die onderskeibare groepe van mansklereverbruikers geïdentifiseer kan word. Teoretiese modelle in die studieveld van Verbruikergedrag is bestudeer. Die inligting is verfyn en verder ontwikkel tot ‘n omvattende konseptuele model van veranderlikes wat mansklerekoopgedrag beïnvloed. Die veranderlikes relevant vir hierdie studie sluit in: die demografiese eienskappe, lewenstyl, kooporiëntasie, winkelvoorkeurgedrag, asook winkelsentrumgedrag. Data vir hierdie verkennende studie is verkry deur respondente in winkels te nader vir ‘n onderhoud (store intercept interview). Die vraelys is op vorige navorsing gebaseer. Opgeleide veldwerkers het 297 onderhoude gevoer met mansklereverbruikers. Agt lewenstylkomponente is geïdentifiseer en soos volg benoem: Klere-georiënteerde lewenstyl; Uitvoerende kunste-georënteerde lewenstyl; Mediageoriënteerde lewenstyl; Sosialiserings-georiënteerde lewenstyl; Sport-georiënteerde lewenstyl; Gepubiseerde informasie-georiënteerde lewenstyl; Ontspannings-georiënteerde lewenstyl asook Familie/gemeenskaps-georiënteerde lewenstyl. Die drie kooporiëntasie-komponente was benoem as plaaslike winkelvoorkeuroriëntasie; krediet-geneigdheid, handelsmerk en mode-innoverende oriëntasie, asook aankoop-selfvertroue en genot-oriëntasie. Vier groepe profiele van mansklereverbruikers is deur middel van trosanalise gevorm. Die trosanalise is gedoen op grond van die agt lewenstylkomponente, die drie kooporiëntasie komponente asook die 11 winkelvoorkeurgedrag-items. Die tipering van die vier groepe is afgerond deur die demografiese eienskappe: Groep 1 was die grootste (38%) en is Traditionalists genoem, en is geklassifiseer as Consumer Scope Lifestyle Level 4. Groep 2 is Shopping enthusiasts genoem en maak 19% van die totale groep uit. Hulle is geklassifiseer as Consumer Scope Lifestyle Level 3. Groep 3 was die tweede grootste (30%) groep en is Dynamics genoem, en is geklassifiseer as Consumer Scope Lifestyle Levels 3 en 4. Groep 4 (13%) is Laggards genoem en geklassifiseer as Consumer Scope Lifestyle Level 2. Dit is dus duidelik dat die mansklere-aankopersmark nie homogeen is nie en dat hulle in onderskeibare segmente van mansklere-aankopers met ooreenkomstige eienskappe gegroepeer kan word. Die volgende kan beskou word as die belangrikste implikasies vir kleinhandelaars, winkelsentrumbestuur en bemarkers: • Om kleinhandelaars se bemarkingsplan ‘n meer gefokusde en strategiese wending te gee, kan hulle gebruik maak van die voorgestelde uitgebreide konseptuele model wat hul van ‘n oorsig voorsien oor die veranderlikes wat mansklere-aankoopgedrag binne ‘n winkelsentrumomgewing beïnvloed. Die geïdentifiseerde profiele van mansklere-aankopers kan as vertrekpunt dien wanneer bemarkingstrategieë saamgestel word. • Advertensie- en promosieveldtogte moet veelsydig wees om vir die geïdentifiseerde groepe van mansklereverbruikers of -aankopers te voorsien. • Mansklereverbruikers toon verskillende soorte gedrag in verskillende kleinhandelwinkels en winkelsentrums. Kleinhandelaars en winkelsentrumbestuur moet ‘n poging aanwend om hul verbruikers se behoeftes en begeertes, maar bowenal in hul voorkeurgedrag vir winkels/winkelsentrums, te voorsien. Suid-Afrikaanse mansklereverbruikers moet nie as ‘n homogene groep beskou word nie. Verdere navorsing moet oor verskeie kulturele en etniese groepe heen, asook oor verskillende geslags- en ouderdomsgroepe, gedoen word. Hierdie studie fokus alleenlik op ‘n paar konsepte wat betrekking het op mansklereverbruikers tussen 20 en 35 jaar. Gevolglik word verdere navorsing benodig om die impak van hierdie veranderlikes op ‘n wyer spektrum van verbruikers te beraam, byvoorbeeld mans buite die ouderdomsperk, vrouens, tienderjariges, en bejaarde verbruikers. Aanbevelings vir toekomstige navorsing word gemaak wat verdere wetenskaplike navorsing in die studieveld van klereaankoopgedrag kan rig en aanmoedig.

Thesis (MSc (Consumer Science)--University of Stellenbosch, 2005. / The issue of housing choice and preferences has been and still is the subject of much academic attention from researchers in many different disciplines. Stellenbosch, the oldest town in South Africa second to Cape Town, is undoubtedly the most scenic and historically well-preserved town in Southern Africa. With this plurality of attractive features, the housing market in Stellenbosch has become one of the most active and expensive housing markets in South Africa. In this specifically booming housing market, it is indispensable to conduct a housing preference and priorities study to determine residents’ tastes and preferences, in order to help those concerned, residents, real estate agents or people related to housing, to make better housing decision. At the same time, considering the affluent housing market in Stellenbosch, sellers and real estate agents are facing the problem of appraising the actual market value of houses. There is an apparent lack of a normative method to evaluate houses, and it is noteworthy that assessments almost always depend on the subjective experience of sellers and real estate agents.

Thesis (MSc Consumer Science)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: Please see fulltext for abstract / AFRIKAANSE OPSOMMING: Sien asb volteks vir opsomming

Thesis (M Consumer Science)--Stellenbosch University, 2000. / ENGLISH ABSTRACT: Clothing is an important phenomenon within corporate and organisational culture and forms an integral part of the total corporate identity. It fulfills a symbolic purpose and serves as a reference. It is a way in which companies can change or modernise their image as it is conveyed to clients. Little research has been done on uniform types of clothing, even though it has been an important phenomenon in the subject area of Clothing for ages. South African companies offers unique opportunities for research within a multi-cultural environment and Consumer Science's distinctive multi-disciplinary approach makes it an ideal starting point for this type of study. Three environments are concerned with the phenomenon of corporate clothing, namely the employers and employees of organisations or companies, academia of educational establishments and the manufacturers of corporate clothing. The study concerned tried to investigate the phenomenon of corporate clothing within the South African corporate environment. This was firstly done by studying the available clothing literature and describing aspects which have direct or indirect relations to corporate clothing. Information and advice was obtained from experts to gain insight into the South African circumstances with relation to corporate clothing. Secondly, employees who wear corporate clothing were questioned as to their opinions on specific aspects with regards to corporate clothing. This was done by means of a questionnaire which was developed to determine if employees of selected South African companies see corporate clothing as representative of company image, culture and policy. The extent to which extent employees are involved in decision-making processes with regards to corporate clothing was also determined. Employees' opinions with regards to consumer requirements and the extent of satisfaction with corporate clothing was determined. The extent to which age and position within the company playa role in employees' opinions of corporate clothing were investigated according to the information obtained through the questionnaire. The above mentioned information was structured to give possible guidelines to companies with in the implimentation and development of corporate clothing within the existing organisational culture. This study did not focus on manufacturers of corporate clothing, but it is assumed that they can benefit from the findings of the study. The study will contribute to the building of theory in the subject area of Clothing and consequently also contribute to the academical field. / AFRIKAANSE OPSOMMING: Korporatiewe kleredrag is 'n belangrike fenomeen binne die korporatiewe en organisatoriese kultuur en vorm 'n integrale deel van algehele korporatiewe identiteit. Dit vervul 'n simboliese rol en dien as 'n verwysingsmaatstaf. Dit is 'n manier waarop maatskappye hul beeld aan kliënte kan verander of moderniseer. Alhoewel uniforme drag reeds vir eeue 'n belangrike fenomeen in kleredrag is, is daar steeds min aandag in navorsing aan hierdie onderwerp geskenk. Suid- Afrikaanse maatskappye bied unieke geleenthede vir navorsing binne 'n multi-kulturele omgewing en Verbruikerswetenskap se eiesoortige multi-dissiplinêre benadering maak dit by uitstek geskik as vertrekpunt vir hierdie tipe studie. Drie omgewings het belang by die fenomeen van korporatiewe drag, naamlik die werkgewers en - nemers van organisasies of maatskappye, akademici van opvoedkundige instellings en die vervaardigers van korporatiewe drag. Die betrokke studie het gepoog om op 'n verkennende wyse ondersoek in te stel na die fenomeen van korporatiewe drag binne die Suid-Afrikaanse korporatiewe omgewing. Dit is gedoen deur eerstens beskikbare kledingliteratuur te bestudeer en sodoende aspekte te beskryf wat direk en indirek betrekking het op korporatiewe drag. Inligting en advies is vanaf kundiges ingewin om insig in dié verband in die Suid-Afrikaanse omstandighede te verkry. Tweedens is werknemers wat korporatiewe drag dra, se menings oor spesifieke aspekte met betrekking tot korporatiewe drag vasgestel. Vir hierdie doel is 'n vraelys ontwikkel om vas te stel of die werknemers van geselekteerde Suid-Afrikaanse maatskappye korporatiewe drag sien as verteenwoordigend van maatskappybeeld, -kultuur en -beleid. Daar is ook vasgestel in watter mate werknemers betrek word in besluitneming oor korporatiewe drag. Werknemers se menings oor verbruikersvereistes, die mate van tevredenheid met die korporatiewe drag is bepaal. Die mate waartoe ouderdom en posvlak 'n rol speel in werknemers se menings van korporatiewe drag is ook vasgestel met behulp van die inligting verkry uit die vraelyste. Bostaande inligting is gestruktureer om moontlike riglyne aan maatskappye te bied met betrekking tot die invoer of ontwikkeling van korporatiewe drag binne die bestaande organisatoriese kultuur. Daar is nie in hierdie studie gefokus op vervaardigers van korporatiewe drag nie, maar dit word aanvaar dat die groep wel sal kan baat vind by die bevindings. Die studie sal 'n bydrae lewer tot die opbou van teorie in die vakgebied van Kleding en gevolglik ook 'n bydrae tot die akademie lewer.

Thesis (MSc)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: An opportunity currently exists for retailers to develop store image strategies to target the female large-size apparel consumer market within the multicultural South African consumer society. This exploratory study set out to generate and describe retail store image attributes perceived as important to the female large-size apparel consumer within the South African context, as well as identifying differences and similarities in the perception of these attributes based on race and age group. The study also aimed to determine if the existing store image attribute groupings by Lindquist (1974-1975:31) is applicable when studying the female largesize apparel consumer. Focus groups were used as method of data collection in this study. The sample population (n=37) consisted of account holders who purchased apparel from a specific large-size apparel retail store during a specific time period. Three race groups, namely Africans, Coloureds, and Whites, as well as three age groups i.e. 20-29, 30-39, and 40-54 year age groups were included. Each focus group was homogenous in race and age composition. A facilitator conducted group discussions by following a focus group schedule. The first part of the discussion generated retail store image attributes deemed important by the focus group participants, followed by the rating of the perceived importance of these attributes using the Schutte Visual Scale. The second part of the discussion generated participants' description of Lindquist's nine identified store image attribute groupings, followed by the rating of the perceived importance of each of these attribute groupings using the Schutte Visual Scale. Transcriptions of all the focus group discussions were made. For the first part of the study the transcriptions were compiled into composite lists and refined based on Lindquist's nine attribute groupings. The aggregate ratings for each specific attribute and attribute grouping were calculated. For the second part of the study's results, the descriptions of each of Lindquist's nine attribute groupings was compiled into a single list of descriptive attributes. The aggregate ratings for each of these attributes groupings were calculated. Respondents perceived Merchandise and Clientele the most important attribute groupings in the analysis of all race and age groups, followed by Service, Post-transaction satisfaction, Promotion and Store atmosphere. Institutional factors and Physical facilities were perceived as the least important attribute groupings. No attributes relating to Convenience were generated. In the analysis of race and age groups, Merchandise and Service, followed by Store atmosphere, were perceived as the most important attribute groupings by most of the focus groups. The specific attributes generated by the different groups showed similarities, whereas the rating and definition of these attributes differed. Lindquist's descriptions of the nine attribute groupings were compared to the descriptions of the respondents. Similarities and differences were identified. Recommendations were made to refine and adapt Lindquist's attribute groupings and descriptions to develop a store image research framework that could be more applicable to the female large-size apparel consumer. This exploratory study provides some insight into the perceived importance of retail store image attributes by the female large-size apparel consumer, given the context of a multi-cultural South African society. Recommendations for future research were made and the implications for retailers were outlined. / AFRIKAANSE OPSOMMING: Daar bestaan tans 'n geleentheid vir kleinhandelaars om 'n winkelbeeld strategie te ontwikkel wat gemik is op die vroulike groter figuur kledingverbruiker binne die multikulturele Suid- Afrikaanse verbruikersamelewing. Hierdie verkennende studie poog om kleinhandel winkelbeeldeienskappe wat deur die vroulike groter figuur kledingverbruiker binne die Suid- Afrikaanse konteks as belangrik beskou word, te genereer en te beskryf, sowel as om die verskille en ooreenkomste in persepsies van die belangrikheid van hierdie eienskappe tussen ras en ouderdomsgroep te identifiseer. Die studie het ook ten doeI om te bepaal of die bestaande winkelbeeldeienskap groeperinge, soos deur Lindquist (1974-1975:31) voorgestel, toepaslik is wanneer die vroulike groter figuur kledingverbruiker bestudeer word. Fokusgroepe is as metode van data-insameling gebruik. Die steekproef (n=37) was rekeninghouers wat aankope gedoen het by 'n bepaalde groter figuur kledingkleinhandelaar binne 'n spesifieke tydsperiode (n=37). Drie rassegroepe naamlik Swartes, Kleurlinge, en Blankes, sowel as drie ouderdomsgroepe te wete 20-29, 30-39, en 40-54-jariges is ingesluit. Elke fokusgroep was homogeen in ras- en ouderdomsamestelling. 'n Fasiliteerder het die fokusgroepbesprekings gevoer deur 'n fokusgroepskedule te volg. Die eerste deel van die bespreking het kleinhandel winkelbeeldeienskappe, wat deur die fokusgroepdeelnemers as belangrik beskou is, gegenereer. Dit is gevolg deur die meting van die respondente se persepsie van die belangrikheid van hierdie eienskappe met behulp van die Schutte Visuele Skaal. Die tweede deel van die bespreking het beskrywings van Lindquist se nege winkelbeeldeienskap groeperinge gegenereer en is gevolg deur die meting van respondente se persepsie van die belangrikheid van hierdie eienskap groeperinge met behulp van die Schutte Visuele Skaal. Transkripsies is van al die fokusgroepbesprekings gemaak. Vir die eerste deel van die studie is die transkripsies in lyste van spesifieke eienskappe saamgestel en georden volgens Lindquist se nege eienskap groeperinge. Die gemiddelde waarde vir elke spesifieke eienskap sowel as vir die eienskap groepering is bereken. Vir die tweede deel van die studie is beskrywings van elk van Lindquist se nege eienskap groepering saamgestel in 'n enkele lys van beskrywende eienskappe. Die gemiddelde waarde vir elk van hierdie eienskap groeperinge is bereken. Respondente beskou Goedere (Merchandise) en Kliëntebasis (Clientele) as die belangrikste eienskap groeperinge in 'n analise van alle ras- en ouderdomsgroepe, gevolg deur Diens (Service), Na-verkoop tevredenheid (Post-transaction satisfaction), Promosie (Promotion) en Winkelatmosfeer (Store atmosphere). Institusionele faktore (Institutional factors) en Fisiese fasiliteite (Physical facilities) is die minste belangrik. Geen eienskappe wat met Gerief (Convenience) verband hou, is gegenereer nie. In die analise van ras- en ouderdomsgroepe is Goedere en Diens, gevolg deur Winkelatmosfeer, as die belangrikste eienskap groeperinge beskou deur meeste van die fokusgroepe. Die spesifieke eienskappe wat deur die verskillende groepe gegenereer is, dui op ooreenkomste, terwyl die gemiddelde waarde en fokus van die eienskappe verskil. Lindquist se beskrywings van die nege eienskap groeperinge is vergelyk met die beskrywings van die respondente. Ooreenkomste en verskille is geïdentifiseer. Voorstelle is gemaak om Lindquist se eienskap groeperinge en beskrywings te verfyn en aan te pas ten einde 'n winkelbeeld navorsingsraamwerk te ontwikkel wat meer toepaslik is op die vroulike groter figuur kledingverbruiker. Hierdie verkennende studie bied insig in die vroulike groter figuur kledingverbruiker se persepsies van die belangrikheid van kleinhandel winkelbeeldeienskappe, gegewe die konteks van 'n multkulturele Suid-Afrikaanse samelewing. Aanbevelings vir verdere navorsing word gemaak en die implikasies vir kleinhandelaars is uitgewys.

Thesis (MConsumerScience)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: The provision of housing in South Africa is a national priority. As many aspirant homeowners are first-time homeowners, they are not necessarily informed about the pitfalls of home ownership. Although the Government has attempted short-term solutions aimed at equipping these housing consumers with the necessary knowledge and skills to make informed and responsible housing-related decisions, research pointed to the need for a sustainable longterm solution in the form of education and training of the housing consumer. There must be a concentrated effort to provide housing education to consumers, since everyone has a constitutional right of access to adequate housing. Unless consumers are equipped with adequate knowledge and information to make informed choices, this right will not be realised and the housing market shall not function effectively. The main objective of the research study was to determine the basic housing knowledge of the senior student teachers of the Esikhawini College of Education in KwaZulu Natal. The second objective was to develop an illustrative Unit Standard for teacher qualification programmes on the fifth level of the National Oualificationa Framework (NOF). The sixteen housing education and training core concepts identified by Serfontein (2001 :120) namely Basic Housing Technology, Community, Cultural Aspects of Housing, Environment, Financial Aspects of Housing, Housing Consumerism, Housing Design and Decoration, Housing Market, Housing Needs, Housing Policy, Legal Aspects of Housing, Resource Management, Role-players in Housing, Sources of Housing Information, Tenure Options and Types of Housing were used to compile a questionnaire which was administered to the senior students of Esikhawini College of Education. The aim was to determine the basic knowledge that respondents possessed. The data collected formed the background for the illustrative Unit Standard for Housing Education that was developed in this research study. The development of Unit Standards for Housing Education is very necessary and timely as the Department of Housing, who seeks to develop a systematic housing consumer education framework for South Africa, have recommended that Housing Education should be included in the formal education curriculum. If the recommendations of the Department of Housing are implemented and housing education is included in the school curriculum, well-qualified and trained teachers would be needed to facilitate the learning of the content. Therefore housing education should be included in student teacher training programmes. The illustrative Unit Standard for Housing Education developed in this research study is ideally suited for this purpose. / AFRIKAANSE OPSOMMING: Die beskikbaarstelling van behuising in Suid-Afrika is 'n nasionale prioriteit. Aangesien baie aspirant huiseienaars nog nie vantevore huise besit het nie, is hulle nie noodwendig ingelig oor die struikelblokke van huiseienaarskap nie. Alhoewel die regering korttermyn pogings aangewend het om behuisingverbruikers toe te rus met die nodige kennis en vaardighede om ingeligte en verantwoordelike behuisingsbesluite te kan neem, toon navorsing dat daar 'n behoefte is aan 'n langtermyn, standhoudende oplossing in die vorm van opvoeding en die opleiding van behuisingsverbruikers. Daar moet 'n doelgerigte strewe wees om behuisingsopvoeding aan verbruikers te verskaf aangesien almal die konstitusionele reg tot gepaste behuising het. Tensy verbruikers toegerus word met gepaste kennis en inligting om ingeligte besluite te kan neem, sal hierdie reg nie gerealiseer kan word nie, en sal die behuisingsmark nie effektief kan funksioneer nie. Die hoofdoelwit van die navorsingstudie was om die basiese behuisingskennis van senior onderwysstudente aan die Esikhawini College of Education in KwaZulu Natal te bepaal. Die tweede doelwit was om 'n Eenheidstandaard vir Behuisingsopvoeding vir onderwysprogramme op die vyfde vlak van die Nasionale Kwalifikasie Raamwerk (NKR) te ontwikkel. Die sestien Behuisingsopvoeding en -opleiding kernkonsepte wat deur Serfontein (2001: 120) geïdentifiseer is, naamlik Basiese Behuisingstegnologie, Gemeenskap, Kulturele Aspekte van Behuising, Omgewing, Finansiële Aspekte van Behuising, Behuisingsverbruik, Behuisingsontwerp en -versiering, Behuisingsmark, Behuisingsbehoeftes, Behuisingsbeleid, Regsaspekte van Behuising, Hulpbronbestuur, Rolspelers in Behuising, Bronne van behuisingsinformasie, Huisverblyfopsies en Tipes Behuising is gebruik om 'n vraelys op te stel wat ingevul is deur die senior onderwysstudente aan die Esikhawini College of Education. Die doel was om die basiese kennis van die respondente te bepaal. Die data wat ingesamel is, het die onderbou gevorm van die Behuising Eenheidstandaard wat in dié navorsingstudie ontwikkel is. Die ontwikkeling van Eenheidstandaarde vir Behuisingsopvoeding en Opleiding is noodsaaklik en tydig vir die Departement van Behuising, aangesien hulle poog om 'n sistematiese behuisingsverbruikers-opvoedingsraamwerk vir Suid-Afrika daar te stel. Die Departement het aanbeveel dat behuisingsopvoeding ingesluit moet word in die formele onderwyskurrikulum. As die aanbevelings van die Departement van Behuising geïmplementeer word, en behuisingsopvoeding in die skoolkurrikulum ingesluit word, sal goedgekwalifiseerde, opgeleide onderwysers benodig word om hierdie inligting aan die leerders voor te hou. Om hierdie rede moet behuisingsopvoeding ingesluit word in die opleidingsprogramme van onderwysstudente. Die Eenheidstandaard vir Behuising wat in hierdie studie ontwikkel is, sou optimaal aangewend kon word vir hierdie doel.