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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"consumer behavior -- databases"" "subject:"consumer behavior -- atabases""

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Generation Y online shopping behaviors and habits

Rossi, Audrey Laëtitia 01 January 2003 (has links)
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
Target marketing
Internet marketing
Teenage consumers -- United States
Marketing research -- Databases
Consumer behavior -- Databases
Ecommerce
Marketing

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