This research study is located in the field of consumer behaviour. It positions means-end theory in the interpretivist philosophical tradition and follows a cognitive approach to understanding purchase motivation. The thesis reports on the collection of empirical data to examine the relationship between consumer benefit and price sensitivity as a way of extending means-end theory. The subjects are purchasers of women's fine fragrances and trainers, in the UK and Germany. The literature review covers values research, in which means-end theory is contrasted with the macro approach, and price sensitivity, where the advantages of using the price sensitivity mechanism are discussed. The fieldwork is presented as a three-part process. In the pilot stage, constructs for laddering interviews and basic price sensitivity data were elicited from purchasers of the two product categories across the two markets. The results of the second stage, in-depth interviews are reported as ı hierarchical value maps (produced manually) and price sensitivity charts (produced using' Lotus 1-2-3). Stage three involved a large scale survey carried out in both markets and this is then reported along with the results of the final analysis (produced using SPSS). Notwithstanding poor response rates among the German samples, the findings support the first research proposition that there is a relationship between consumer benefit and. price sensitivity. The correlation results reveal that a high level of benefit is associated with low price sensitivity among purchasers of trainers in the UK (with a near zero correlation recorded for the German sample). In the case of perfume, a high level of benefit is shown to be associated. with high price sensitivity. Implications of the findings are discussed with reference to both marketing theory and practice. Finally, the strengths and weaknesses of the research design are reviewed, followed by the presentation of 14 items for future research.

Planet earth is shrinking due to the virtual world. Internet applications all over the world have now made it necessary for the people to make internet a part of daily life. This advent is leaving its impression on all industries and especially the clothing industry. E-commerce is a business application of internet all over the world. The companies which are operating in apparel business are developing their web shops. In order to create loyal customers and meeting the consumer demand it is important to do necessary communication of the products with the consumers. Otherwise the products might be a surprise at the time of delivery to the consumers. Every consumer has his/ her own way of evaluating a product. So it is important for a web shop to address to every kind of consumer in order to meet the consumer demand and create more customers. The virtual world has its own complications and deviation from the usual world. So the thesis is focused on testing of shopping experience for an online purchase and to do the analysis of the communication between the web shop and the consumer. The studies are done on the basis of evaluation of feedback collection from consumers and information search of the various products online. The focus was more on the customers who do careful information search before doing a purchase and also some random customers who purchase a product without deep evaluation of the products. Traditional consumer behavior and the consumer behavior for online shopping were compared analytically and the results have been discussed in the end. Need for improvement in existing systems is the base for this thesis. Studies showed that the e-commerce systems are still unable to understand the new customer segment for online shopping and there is a great need of improvement in this area to get more customers. The results from this study are significant for the web shops which are operating the Scandinavian countries.

<p>The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.</p>

<p>Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: </p><p>“Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?”</p><p>The objective of this paper is to fill the lack of knowledge about tourism offerings in Poland. The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.</p>

<p>Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: “Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?” The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.</p>

The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.

Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: “Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?” The objective of this paper is to fill the lack of knowledge about tourism offerings in Poland. The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.

Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: “Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?” The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.

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