<p><strong><p>Title:</p>Online consumer sales promotion in retail clothing companies – a study of four American companies’ websites. <strong><p>Authors:</p>Emma Berter and Christina Blomqvist <strong><p>Advisor:</p>Venilton Reinert <strong><p>Level:</p>Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010 <strong><p>Keywords:</p>Online marketing, marketing mix, consumer sales promotion <strong><p>Question:</p>How can retail clothing companies use consumer sales promotion to try to increase sales on their websites? <strong><p>Purpose:</p>The purpose was to investigate how consumer sales promotion can be used on retail clothing companies’ websites to increase sales. <strong><p>Method:</p>This thesis is done as a qualitative research and with a deductive approach since we have studied theories and then done our own research. The data collected for this research was taken exclusively from the websites of the companies chosen to be a part of this research. <strong><p>Theoretical framework:</p>This chapter is introduced with theories regarding online marketing which is followed by a section on the marketing mix online. Further a closer look is done at one of the devices of the marketing mix; the promotion tools. There are five promotion tools existing and in this thesis a closer look is taken at the sales promotion tool. Consumer sales promotion which is one of the sales promotion tools are then at focus and the reader will through this chapter develop a deeper understanding for the different ways of using consumer sales promotion online. <strong><p>Empirical studies:</p>The empirical studies consist of data collected when the websites of the companies have been studied. <strong><p>Conclusions:</p>Through the research that has been made and through comparison with theories studied, conclusions hav </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>

Title: Online consumer sales promotion in retail clothing companies – a study of four American companies’ websites. Authors: Emma Berter and Christina Blomqvist Advisor: Venilton Reinert Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010 Keywords: Online marketing, marketing mix, consumer sales promotion Question: How can retail clothing companies use consumer sales promotion to try to increase sales on their websites? Purpose: The purpose was to investigate how consumer sales promotion can be used on retail clothing companies’ websites to increase sales. Method: This thesis is done as a qualitative research and with a deductive approach since we have studied theories and then done our own research. The data collected for this research was taken exclusively from the websites of the companies chosen to be a part of this research. Theoretical framework: This chapter is introduced with theories regarding online marketing which is followed by a section on the marketing mix online. Further a closer look is done at one of the devices of the marketing mix; the promotion tools. There are five promotion tools existing and in this thesis a closer look is taken at the sales promotion tool. Consumer sales promotion which is one of the sales promotion tools are then at focus and the reader will through this chapter develop a deeper understanding for the different ways of using consumer sales promotion online. Empirical studies: The empirical studies consist of data collected when the websites of the companies have been studied. Conclusions: Through the research that has been made and through comparison with theories studied, conclusions hav

In this dissertation I analyse the transformation of the South African law on the warranty against latent defects. I trace the development from pre-classical Roman law through to the enactment of the Consumer Protection Act 68 of 2008 (“the CPA”). Society’s ever-changing economic requirements and moral ideals serve as the driving forces behind these continuous legal developments. Under Roman law the rules on latent defects initially applied to the sale of slaves. In contrast, modern South African law, as per the CPA and the values of the Constitution of the Republic of South Africa, 1996, specifically aims to protect the most vulnerable members of South Africa’s unequal society. The conservative approach adopted by the judiciary when adjudicating contractual matters hinders the transformation of the law of sale. Legal rules and legal thinking which reinforce traditional distributive patterns require reconsideration if societal-wide change, as demanded by the Constitution, can be imagined and accomplished. If the economic role of the contract and its power to divide and (re)distribute wealth is viewed as important, the link between poverty and the contract, and by association the consumer agreement, cannot be ignored. Contracts, and specifically basic consumer and credit agreements, are often concluded in order to facilitate survival in our current social reality. The law as it relates to consumer protection and the sale of defective goods is directly related to the contract’s role in wealth distribution. Where sales agreements are in question, the unequal bargaining power of the parties can impede the purchaser/consumer even further. The consumer’s right to good quality and safe goods creates uncertainty regarding whether or not the seller’s liability under the common law warranty against latent defects may be excluded in instances where the CPA and the common law apply simultaneously. This uncertainty, if addressed as being part of the national project of transformative constitutionalism, the only conclusion that can be drawn is that the exclusion of the seller’s liability is, paradoxically, detrimental to the very subject that the CPA and Constitution aim to protect, namely the purchaser. / Dissertation (LLM)--University of Pretoria, 2014. / tm2015 / Private Law / LLM / Unrestricted

The purpose of this dissertation is to investigate the application of the common law rule prohibiting unilateral price determination in contracts of sale governed by the Consumer Protection Act. The unilateral determination of price has been a controversial issue for an extended period of time. This controversy is traced back to Roman law where different translations and interpretations are given to the texts dealing with the unilateral determination of price in a contract of sale. The majority of the Roman-Dutch writers preferred the view that regarded a contract granting a discretion to one of the parties to determine the price as void. Subsequently, this view was incorporated into South African law. During the 1990s the Supreme Court of Appeal questioned whether the rule should still form part of South African law. An overview of the case law indicates that the courts have been prepared to allow contractual price discretions provided such discretions refer to an objective external standard or reasonableness. There are also indications that the courts would imply that the discretion should be exercised reasonably, except in the case of clearly unfettered discretions. Recently, the Consumer Protection Act 68 of 2008 ("the CPA") has made substantial amendments to the law of sale in respect of contracts governed by the CPA. The dissertation investigates the influence of the CPA on the rule governing unilateral price determinations in such sales. It also investigates the consumer's fundamental rights to disclosure of information and fair, just and reasonable terms and conditions. Legal uncertainties and issues arising from the provisions of the CPA are identified. Finally, a comparative study with English law is undertaken which provides a comparative basis from which possible solutions are extracted and proposals made to address the uncertainties and issues emanating from the CPA. Copyright / Dissertation (LLM)--University of Pretoria, 2012. / Mercantile Law / unrestricted