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Improving marketing performance through customer satisfaction: China何潔芬, Ho, Kit-fun, Polly. January 1995 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Improving marketing performance through customer satisfaction: Hongkong BankChiu, Mun-chi, Ruby., 趙敏芝. January 1998 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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An evaluation of service quality of shopping centres in Hong Kong: acase study of the Grand Century PlaceAu, Pui-shan., 歐珮珊. January 2007 (has links)
abstract / Housing Management / Master / Master of Housing Management
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Customers' perception of the service quality provided by a well-established property management company in Hong Kong劉家聲, Lau, Ka-sing, Desmond. January 2001 (has links)
published_or_final_version / Housing Management / Master / Master of Housing Management
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A comparative study of customer satisfaction of shopping centre between mainland shoppers and local shoppersLam, Sung-kit, 林崇傑 January 2014 (has links)
This paper aims to understand the customer satisfaction between Mainland shoppers and Local Shoppers regarding the shopping centre in HK. It will be reviewed and analyzed based on shopping centre management theories.
Apart from finding out the shopping behavior of mainland shoppers and Hong Kong shoppers, we would like to understand their customer satisfaction on different customer services aspects.
Data was collected through questionnaire. Survey of two shopping centres were carried out to understand the customer satisfaction. In-depth study on the customer satisfaction between Mainlanders and Hong Kong people is then carried out.
It was found that Mainland shoppers and local shoppers have different expectation in different customer services aspects. For example, Mainlander thinks that prices of the products in both shopping centre - Harbour City and Landmark North is reasonable. However, local shoppers think that the product in Landmark North is expensive. Also, the Mainland shoppers think that both the shopping centre provide a wide range of product for them. However, Hong Kong people expects the variety of product are not enough in both the shopping centre. On the other hand, they both appreciate the high customer service performance in Hong Kong.
In conclusion, Hong Kong and Mainlander appreciate a wider range of shops in term of price, product category and exhibition. Shopping centre managers should provide a comfortable environment which could enhance the shopping experience of the customer. / published_or_final_version / Housing Management / Master / Master of Housing Management
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A study of visitors' evaluation of airport restaurant service quality in Hong KongHeung, Che-shing, Vincent., 香志成. January 1999 (has links)
published_or_final_version / Business / Doctoral / Doctor of Philosophy
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A study of consumer expectation on design features of shopping centresin Hong KongKwok, Yee-mei., 郭綺媚. January 2005 (has links)
published_or_final_version / Housing Management / Master / Master of Housing Management
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Customers' satisfaction: a key to success of the management of private residential property in Hong KongTse, Jen-yee., 謝君宜. January 2006 (has links)
published_or_final_version / Housing Management / Master / Master of Housing Management
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The effectiveness of ISO 2000 quality system in improvement of customer services in private residential properties in Hong KongChan, Lin-hung., 陳蓮雄. January 2006 (has links)
published_or_final_version / Housing Management / Master / Master of Housing Management
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Employees' perception of service quality as a major determinant towards customer satisfaction of a property management company in HongKongChan, Wai-kuen., 陳偉權. January 2006 (has links)
published_or_final_version / Housing Management / Master / Master of Housing Management
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