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Factors influencing purchasing decision process of low-carbohydrate productsTriyangkulsri, Warintra 01 January 2005 (has links)
The purpose of this study was to determine attitudes toward low carbohydrate diets among consumers and the attributes that influence their purchase decision. A growing number of diet trends are spreading across the nation in an effort to improve health and lose weight such as the Atkins diet and the South Beach diet.
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