NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Exploring brands celebrity endorsement on Facebook

Noyer, Camille, Di Majo, Stéphane January 2015 (has links)
No description available.
Celebrity endorsement
Brand loyalty
Congruence
Social media
Advertising campaign
Advertising effectiveness
Facebook
Consumers interactions
Brand relationship
Posting
Commenting
Tag.

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