Made available in DSpace on 2015-12-03T18:35:29Z (GMT). No. of bitstreams: 1 Paulo_Cezar_Guimaraes.pdf: 1445377 bytes, checksum: de067daa5be6c20688c0539985f6bdb4 (MD5) Previous issue date: 2006-08-30 / The aim of this research was to identify the Professiographic profile demanded from the labour market for accountants in S??o Paulo, showed in job ads published in some local newspapers. The results are referred to a period from March 2004 to July 2005, and are part of a research project funded by the State of S??o Paulo Research Foundation (FAPESP). It was developed, tested and applied a research tool, so as to compile a table with the studied ads in three hierarchical levels and eight groups of knowledge. About 4107 ads and job offers were obtained and analyzed, all of which published in local newspapers. To treat data, it was used the chi-square test, for testing the hypothesis. Moreover, it was used the exploratory analyzis and the descriptive estatistics, with the compiling of contingency tables. It was verified that, in about 36,3% of the ads, there are no claims for professional features. Through the results, it was proved that the job ads may help to identify and differ the professiographic profile for the determined hierarchical levels. Inside the groups, the professional experience was highlighted in the aforesaid levels. In addition, concerning them, the research has shown that business accountants are preferred to technical workers. Further information may be used by accountants, students, universities and accounting organisms. / Esta pesquisa objetivou identificar e acompanhar o perfil profissiogr??fico exigido pelo mercado de trabalho para profissionais de Contabilidade na Grande S??o Paulo, expresso em ofertas de emprego em jornais de grande circula????o na regi??o. Os resultados obtidos se referem ao per??odo de mar??o de 2004 a junho de 2005, e s??o parte de um projeto de pesquisa financiado pela FAPESP - Funda????o de Amparo ?? Pesquisa do Estado de S??o Paulo. Foi elaborado, testado e usado um instrumento de pesquisa, que permitiu tabular os an??ncios pesquisados, em tr??s n??veis hier??rquicos e oito grupos de conhecimentos definidos para a pesquisa. Foram obtidos e analisados 4.107 an??ncios de ofertas de emprego, publicados no "O Estado de S??o Paulo", "Folha de S??o Paulo" e "Gazeta Mercantil". No tratamento dos dados, usou-se o Chi-Quadrado para o teste de hip??tese, al??m da an??lise explorat??ria e estat??stica descritiva, com a elabora????o de tabelas de dupla entrada. Em 36,3% dos an??ncios verificou-se a aus??ncia de exig??ncia de requisitos profissionais. Os resultados obtidos confirmaram a hip??tese de que as ofertas de emprego permitem identificar e diferenciar o perfil profissiogr??fico para os n??veis hier??rquicos definidos na pesquisa. Dentre os grupos de conhecimento, a experi??ncia profissional destacou-se nos tr??s n??veis hier??rquicos. A pesquisa revelou, para os tr??s n??veis hier??rquicos, uma demanda por contadores com perfil mais empresarial do que t??cnico cont??bil. As demais informa????es obtidas com a pesquisa poder??o ser usadas pelos profissionais de Contabilidade, estudantes, institui????es de ensino superior e ??rg??os de classe da profiss??o cont??bil