Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

Since its emergence two decades ago, the Nollywood film industry is fast becoming social, cultural and economic phenomenon among Malawian audiences. Every year, Nollywood actors visit Malawi and some Malawi print media have columns dedicated to Nollywood. According to unofficial statistics carried out by this study, nine out of every ten film enthusiasts in Malawi’s rural areas are Nollywood fanatics, and at least seven out of ten people in the urban areas frequently watch Nollywood films. The films are more popular than both Hollywood and Bollywood films. It could be argued that this popularity is due to the reason that the films are cheaper to buy. Another reason is that the proliferation of free-to-air satellite dishes has made these films easily accessible for the Malawian audience. Notwithstanding these perspectives, this study reveals that unprecedented appeal to Nigerian made films is first and foremost a result of cultural identity. The study, carried out among nine communities across Malawi represented by focus groups, demonstrates that viewers enjoy watching the cultural portrayals manifested in the films by the characters which, they feel, are similar to their own real life and experiences. Taking into account the widespread patronage of Nollywood films, it is safe to assume that these films are making an impact on the local audiences. Based on focus group discussions and analysis of the six case study films by 83 participants in selected areas across Malawi between 2012 and 2013, the study findings indicate that there is a problem of power relations in Malawian society based on gender and iii sex. Men have the upperhand in decision making, access to resources and education opportunities. The study reveals that emergence of the films in Malawi is offering another perspective of gender and social relations: the films’ portrayal of women shows that it is possible for them to have equal opportunities and power relations as their male counterparts. As the case study films were representative of Nollywood films owing to the fact that they represented women/gender and gender relations similary, this study therefore suggests that the films have a potential to bring about social change in Malawian communities. Through the responses of participating audiences that encompassed both men and women, the study reveals that the cinematic portrayals, especially those of female characters, have the potential to change the social perception of women and womanhood. The study uses continentalisation ( as adapted in Omoniyi, 2014b) as a conceptual framework in interpreting and analysing audiences’ responses to female representations in Nollywood films. The study observes that both Nigerian (as depicted by the film characters) and Malawian audiences share common cultural aspects that are predominantly African. The study regards Nollywood as a vehicle of intra-continental cultural flow. For this reason, the study makes an attempt to explore the extent to which Nollywood could be effective in facilitating gender notions that are identical across African societies. The study claims that despite variations in certain elements, culturally, there are more commonalities than differences among Africans. Malawian audiences and in iv particular, female audiences could get an inspiration from the portrayals that would advance their cause in society. Arguably, the portrayals of militancy and some heroism in some female characters could go a long way to inspire the female audiences and instill confidence in them. Thus, exposure to the films for a long period could improve Malawians’ perception of women or womanhood. This thesis therefore argues that Nollywood is a vehicle for the flow of these engendered notions of power relations across the continent. Thus, these engendered notions should be identified as African approaches to gender, and with their emphasis on balanced power relations between male and female members of communities, they have the ability to/ they have a potential to deconstruct social gendered female stereotypes. This study therefore claims that Nollywood films in general offer positive, empowering representation of African women. Nollywood studies are a rather young research field, and the representation of women in those films has been poorly-studied area so far, with gender relations being largely ignored by scholars. The fact that this is the first study done on the reception of Nollywood in Malawi makes it arguably a unique and valuable contribution to knowledge.

L'objectif général de ce travail est d'expliquer la nature des relations particulières entre une région française d'Amérique du Sud, la Guyane, et le Brésil, que l'histoire coloniale a rendus frontaliers, au moment où dans un contexte général d'intégrations continentales s'amorce entre eux un rapprochement institutionnel mettant un terme à quatre siècles de rivalités et d'ignorance réciproque. Or la Guyane subit une forte pression migratoire et environnementale de la part d'un Brésil particulièrement dynamique, ainsi que les contraintes d'une appartenance française et européenne perçue comme étouffante en dépit des avantages qu'elle procure. En pleine quête identitaire, elle aimerait s'intégrer à un environnement géopolitique que le Brésil cherche de son côté à organiser à son profit dans sa stratégie d'affirmation continentale. Au moment où se construit un pont sur l'Oyapock entre les deux voisins, les récents accords de coopération régionale visent à une " continentalisation " de la Guyane, dans une Amérique du Sud dans laquelle elle était jusque là peu intégrée, mais elle doit se débattre entre de multiples enjeux régionaux, nationaux voire supranationaux qui la dépassent.

L’objectif général de ce travail est d’expliquer la nature des relations particulières entre une région française d’Amérique du Sud, la Guyane, et le Brésil, que l’histoire coloniale a rendus frontaliers, au moment où dans un contexte général d’intégrations continentales s’amorce entre eux un rapprochement institutionnel mettant un terme à quatre siècles de rivalités et d’ignorance réciproque. Mais la Guyane subit une forte pression migratoire et environnementale de la part d’un Brésil particulièrement dynamique, ainsi que les contraintes d’une appartenance française et européenne perçue comme étouffante en dépit des avantages qu’elle procure. En pleine quête identitaire, elle aimerait s’intégrer à un environnement géopolitique que le Brésil cherche de son côté à organiser à son profit dans sa stratégie d’affirmation continentale. Au moment où se construit un pont sur l’Oyapock entre les deux voisins, les récents accords de coopération régionale visent à une "continentalisation" de la Guyane, dans une Amérique du Sud dans laquelle elle était jusque là peu intégrée, mais elle doit se débattre entre de multiples enjeux régionaux, nationaux voire supranationaux qui la dépassent. / The overall objective of this paper is to explain the nature of the special relationship between a French region of South America, French Guiana, and Brazil that colonial history made neighbors, at the time when in a general context of continental integration these two countries are starting to knit closer institutional links putting an end to four centuries of rivalry and mutual ignorance. But French Guiana is undergoing high migration and environmental pressure on the part of a particularly dynamic Brazil, as well as the constraints of a french and european membership felt as choking in spite of the benefits it provides. In the midst of its search for its own identity quest, French Guiana would like to integrate into a geopolitical environment than Brazil on its side seeks to organize to its benefit, as part of its strategy for continental assertion. At the time when a bridge over the Oyapock river between the two neighboring is being built, recent regional cooperation agreements are aimed at "continentalization" French Guiana, in South America which it has so far been little integrated, but it must struggle between of multiple regional, national or supranational issues, which it is far too small.