Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-05-11T19:42:14Z No. of bitstreams: 1 PAOLA_MARCON_DIS.pdf: 3054045 bytes, checksum: 647634382175e3d4968476feb1364846 (MD5) / Approved for entry into archive by Caroline Xavier (caroline.xavier@pucrs.br) on 2018-05-16T14:34:07Z (GMT) No. of bitstreams: 1 PAOLA_MARCON_DIS.pdf: 3054045 bytes, checksum: 647634382175e3d4968476feb1364846 (MD5) / Made available in DSpace on 2018-05-16T14:37:36Z (GMT). No. of bitstreams: 1 PAOLA_MARCON_DIS.pdf: 3054045 bytes, checksum: 647634382175e3d4968476feb1364846 (MD5) Previous issue date: 2018-03-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The present work investigates some changes which started to show up in television broadcasting after the media convergence and explores more specifically the relation of the television newscasts with their audience. The goal is to understand how the public participation occurs, to observe the actions taken by the newscast production in order to generate interaction and to identify if the internet engagement rates can be related to the audience rates of the main Brazilian free-to-air television newscasts. The proposition is to carry out a quantitative research, with statistical analysis of linear correlation, and qualitative, with content analysis (Bardin, 2009), using the data collected from June 27 to July 27, 2017, from news programs Jornal da Band and Jornal Nacional, in television and on the official pages of the programs on Facebook and Twitter. The public participates, collaborates and reacts in social networks, but the programs give little encouragement to the participatory culture, which can justify the positive linear correlations with intensities considered weak and moderate found among the television audience rates and the internet engagement rates. / O presente trabalho investiga algumas mudan?as que come?am a surgir na televis?o a partir da converg?ncia entre m?dias, e explora, mais especificamente, o relacionamento dos telejornais com seus p?blicos. O objetivo ? compreender como ocorre a participa??o do p?blico, observar quais as a??es realizadas pela produ??o para gerar intera??o e identificar se o engajamento na internet pode estar relacionado com os n?veis de audi?ncia dos principais telejornais da televis?o aberta brasileira. A proposta ? realizar uma pesquisa quantitativa, com an?lise estat?stica de correla??o linear, e qualitativa, com an?lise de conte?do (Bardin, 2009), dos dados coletados de 27 de Junho a 27 de Julho de 2017 do Jornal da Band e Jornal Nacional, na televis?o e nas p?ginas oficiais dos programas no Facebook e no Twitter. ? poss?vel dizer que o p?blico participa, colabora e resiste nas redes sociais, mas os telejornais pouco incentivam a cultura participativa, o que pode justificar as correla??es lineares positivas com intensidades consideradas fracas e moderadas encontradas entre a audi?ncia na televis?o e o engajamento na internet.