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好時光廚藝教室推廣計劃 / Good Old Times Cooking Studio is a venue where one can create the most unforgettable culinary experience. The studio offers an opportunity to learn how to cook traditional Taiwanese food with skilled and friendly teachers who can impart the secrets of Taiwanese cooking in a fun, conducive, and personalized environment. More importantly, the cooking studio will allow you to experience the true beauty of Taiwanese traditional culinary culture and bring you the warm embrace of a Taiwanese home. Through this business plan, Good Old Times Cooking Studio hopes to extend the traditional Taiwanese culinary culture overseas but also retain it locally. The customized services enable more potential customers to join our program. We use “Marketing Mix Model—5P” to attempt to generate the optimal response in the target market, followed by a financial assessment to evaluate the feasibility of Good Old Times Cooking Studio in the near future. This business plan then capped off by a “Business Model Canvas” which includes our core value proposition, customers, infrastructure, and financial streams.

abstract: Pediatric obesity is a continuing concern in the United States. Preventative intervention methods in the form of nutrition education, including hands-on cooking lessons may improve personal choices for healthy eating. This study assessed the effectiveness of Arizona State University’s Camp CRAVE, a one-week course promoting healthy eating and teaching basic cooking skills. Children ages 9-13years (mean 10.3years, n=31) participated in a pre- and post-test survey to assess if the one-week course would increase self-efficacy to cook at home and increase knowledge of nutrition. The course showed significant increase in the participants’ nutrition knowledge and preference for healthier food options. There was a significant improvement in the children’s confidence levels to prepare meals at home. Further research on family socioeconomic status and parental perception of cooking at home would be beneficial. / Dissertation/Thesis / Masters Thesis Nutrition 2017

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