In the energy service industry, many companies aware of the limitation of their own resources. A company is no longer able to compete with others alone, so they try to forge the strategic alliances to get the important resources to achieve their strategic goals. On the other side, cooperation with other companies is deeply influenced by the interactions among partners. The cooperation could be broken because of the lack of the communication. The purpose of this study is to discuss the factors affecting the cooperation performance. The discussed factors include communication, dependence, trust, and firm characteristics. The results show that a competitive-collaboration relationship is very popular. Many companies in this industry are small-middle size. Since they have the problems of ¡§diseconomies of scale¡¨ and ¡§scarce resource¡¨, organizations emphasize on cooperating. To strength cooperation performance, good communication has significantly effect on goal achievement, and high trust and dependence would enhance satisfaction with each other.

Past discussions about paradigm shift mostly put emphasis on evolution, exploiting paradigm shift or not and exist or not. Existence or not problem basically fall into block logic and expire the possibility of recombination. The dissertation explore the happening of paradigm shift according to the loading on China shipping forwarder market from 1987-2001 for Taiwan shipping forwarders, focus on exploring happening than evolution. In the second chapter about literature reviews, the dissertation explore merchant economy context analysis approach instead of usual industrial economy analysis more fit with the specialty of service industry about shipping forwarder industry. And make definition about paradigm and paradigm shift analysis in the merchant economy context. This dissertation build the methodology in oral history and action research. The third chapter introduce a case study to describe the 15 years loading on China shipping market process with the view of Taiwan shipping forwarders. The forth chapter explore the pre-loading on paradigm in Taiwan and the fifth one the post-loading on paradigm in China market. The opposite paradigm appreciate the difference and content. Then, according to merchant economy context analysis approach to create four propositions to present the happening of paradigm shift including the inspiration of paradigm shift, the progress of paradigm shift, the development of paradigm shift, and the fulfilling of paradigm shift. New findings take much look the inspiration of paradigm shift with truly recombination happened, secondly, entrepreneurial make the progress of paradigm shift as positive adjustment and adoption to fit with local law regulations instead of abidance. Keeping with competition and cooperation relationship apply further the new resources in the development of paradigm shift. Finally, entrepreneurial concentration the ownership and control will fulfill paradigm shift.