Den rekordartade tekniska utvecklingen som världen har utsatts för under de senaste 100 åren har lett till att vi nu får se dess negativa biverkningar, förstörelsen på vår natur. Detta har i sin tur lett till att organisationer fått upp ögonen för fördelarna som uppstår med att arbeta mot miljöförstörelsen. Nya organisationer och företag gör entré på marknaden hela tiden och alla, nya som gamla, spelar en stor roll för vår miljö. Genom att arbeta för en minskad miljöpåverkan kan en organisation inte endast skaffa sig konkurrensfördelar utan även skapa ett bättre samarbete med intressenter och sina anställda. Denna framväxt av miljömedvetna organisationer gjorde det intressant för oss som författare att titta närmare på hur dessa organisationer använder sig av grön marknadsföring. Vi valde att applicera det på en kommun, nämligen Halmstad kommun. En kommun har, precis som ett företag, mål med sin verksamhet, och detta är oftast att skapa vinst och tillväxt. Vidare har samtliga marknadsföringsmässiga mål som skall ligga i linje med organisationens övergripande mål. Det var därför intressant för oss att se vad kommunen hade för marknadsföringsmässiga mål och om grön marknadsföring användes för att uppnå dessa. Vårt huvudproblem lyder enligt följande: ” Vad har Halmstad kommun för marknadsföringsmässiga mål och används grön marknadsföring för att nå dessa?” Syftet med uppsatsen blir således att förklara, beskriva och undersöka vad Halmstad kommun har för marknadsföringsmässiga mål och om grön marknadsföring används för att uppnå dessa. Halmstad kommun är en ekokommun och vi vill även se om de kan dra någon nytta av det i sin marknadsföring. Metodkapitlet ger en närmare beskrivning kring hur vi rent praktiskt har gått tillväga med våra undersökningar. Vi har använt oss av en kvalitativ ansats där vi har intervjuat åtta olika respondenter. I den teoretiska referensramen behandlar vi relevanta teorier som vi anser oss behöva för att besvara vårt problem. Vi presenterar teorier kring begreppet Corporate Social Responsibility, grön marknadsföring, varumärke och ekokommun. I empiriavsnittet redogör vi för resultatet av intervjuerna som vi gjort med personer anställda på Halmstad kommun. Vidare i analyskapitlet ställs den insamlade teorin mot vår insamlade empiri. I det avslutande kapitlet, slutsats, görs en djupare analys där vi konstaterar att Halmstad kommun i allra högsta grad använder sig medvetet eller omedvetet av grön marknadsföring för att uppnå sina marknadsföringsmässiga mål. Vi lämnar även rekommendationer på hur kommunen kan öka sin grad av grön marknadsföring.

Background: Most organizations rely on their information system on a daily basis to generate opportunities and advantages. Meanwhile, with the increasing emphasize on corporate social responsibility (CSR), more directors and CEOs are shifting their sights to CSR by developing business models that underline responsible and ethical disciplines for running businesses. However, studies that combine the analysis of IS and CSR are few. Therefore, the potential benefits of utilizing IS from a more intan-gible view, which means CSR in our case, are less likely be discovered. Besides, sen-ior managers have a hard time on shifting perceptions on CSR from being an add-on activity to be integrated in core operations of the organizations. Aim & Purpose: The aim of our research is to investigate the functions that IS has in CSR management from managers' perspectives. As mentioned above, the main reason for con-duction this research is the existing knowledge gap through the subjects being investigated. The overall purpose for this study is to adopt EFQM Excellence Model and Work System Model to contribute to CSR value creation of the organization. Method: The current research approach is qualitative and a case study is applied as re-search strategy. Data collection is carried out by means of documents and interviews. Doc-uments include company annual reports and website information. Semi-structured inter-views are conducted with managers from Lasfosaringar Jokoping and PwC. Conclusions: The functions of IS in the management of CSR can be concluded into four aspects, which are information management, customer relationship management, monitor-ing daily affairs and corporate governance. Information system have changed the way data is being sorted, spread, disseminated and have accelerated the information exchange fre-quency in business operation. Those changes in turn reflect on the performance of cus-tomer, employee and corporate governance of the organization.

Corporate social responsibility (CSR), originated from the West, has undergone significant changes along with time and context. Under the wave of globalization, it is imperative that corporate fulfill their social responsibilities worldwide. As various scholars hold different viewpoints, debates on the role of CRS and whether it is a positive or negative force continue to thrive. Based on the bipolarity, this paper analyzes the CSR in China, as well as its development and future perspectives. Mainland China (People's Republic of China) has become a focal point of global economic development in recent years, and this 'world factory' has a crucial role to play in the world's finance and industry chains. Corporate in China, therefore, cannot avoid being evolved in responsibilities in addition to making profits. The paper also made further observation on the change of corporate-social relations and drew conclusion of how Chinese corporate carry their social responsibilities. The paper began by analyzing the CSR of state-owned enterprises in the context of Chinese traditional planed economy; it then further looked into how the westernized concept evolved and developed during the economic reform in 1978 with the open policy for foreign direct investment (FDI), and how CSR in China was adapted in accordance with the ideology of socialism. The paper, through both domestic and international literature reviews, aimed to examine the course of evolution of CSR in China. Major case studies were utilized to describe the diversity of CSR development in China, and for comparison between CSR in China and that in the West.

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This thesis provides a historical overview of the conventional business model for CSR as well as a more critical political economy perspective. It draws on critical scholars to help advance the understanding of the legitimating role that CSR plays in advancing private authority as a significant method of regulating corporations and the global political economy through flexible and nonbinding regulations as an alternative to state legislation. This thesis explores the development and implementation of Nike’s Codes of Conduct in contract apparel factories in the Maquiladoras in Mexico. Specifically, it investigates the application of Nike’s Code of Conduct to determine if the company is adhering to its own CSR policies and initiatives by focusing on Nike’s internal reports. It concludes that corporate self regulation produces limited results for alleviating poor working conditions for Nike apparel contract workers in the Maquiladoras. / Graduate

Corporate social responsibility (CSR) is becoming more central to the success of corporations, and its importance within South Africa is pertinent given that the transition from apartheid has yet to be followed by an equalling of society, with social and economic divisions persisting. As one of the most emotive basic human rights, health care provision remains unequal, with the private sector still serving an historically advantaged minority and the public sector carrying the burden of the populist majority. This study explored the role the of the private health care sector in light of the growing importance of CSR, against the backdrop of the national health insurance debate and the understanding of the role the private sector can play in achieving the national health care objectives. Exploratory research and qualitative analysis methodology were carried out for this research, utilising in-depth semi-structured, face-to-face interviews with ten private health care sector executives. Whilst the private sector executives intellectually understood their specific context and a growing expectation of society from business, in practice the actions of CSR were still grounded in philanthropic activities. Most respondents acknowledged that more should and could be done, with the primarily obstacle being identified as a lack of teamwork and coordination across businesses in the private sector. The public sector is seen as failing, and the private sector sees itself playing a more active role in service delivery and aiding government with the training of the much needed skills within the public sector. / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

The purpose of this study was to explore the Corporate Social Responsibility (CSR) orientations of future healthcare professionals and their relative viewpoint of CSR in terms of Socioeconomic or Classical. The study also sought to determine the nature and the strength of relationships between CSR orientations and Machiavellian tendencies. To conduct the study, 162 future health care professionals enrolled in varying healthcare- related programs at an accredited university were surveyed. Findings from the study indicated a linear relationship between an individual's CSR orientation, CSR viewpoint, and innate Machiavellian levels. The higher an individual's Machiavellian score, the more likely he or she was to fall into a CSR orientation, which is economically focused as opposed to society focused. Furthermore, the study revealed that this particular group of future healthcare professionals most often fell within the Legal and Ethical CSR orientations, and most were considered to be Low Machiavellians. Although the study indicates that this specific group of individuals tends to need social norms or legal regulations to help guide them with their CSR-related decisions, they seemingly possess a high moral compass and largely consider the good of society before profit maximization. However, these characteristics should be further molded and cultivated jointly by current healthcare leaders and academicians. Curriculum modifications and employee training programs are highly recommended. Included within should be an introspective understanding of both sides of the healthcare continuum, the patient care aspects, and the financial obligations of the organization.

This study focuses on corporate social responsibility from a management perspective. The study had the following objectives - to investigate the level of adoption of CSR by companies in Botswana; to find out why companies in Botswana have embraced CSR; to investigate the views of governments, pressure groups and stakeholders on companies which have embraced CSR in their communities; and to recommend to company management and stakeholders on how best they can use CSR to their best advantage. A Positivist (quantitative) strategy was used to execute this study and data capture was done through the use of a structured questionnaire. This instrument was issued to 100 members of management from companies based near Mahalapye and Gaborone. The response rate was 88%. The key findings were that many companies have CSR policies at their workplaces but they are not yet fully functional. Many companies have also embraced CSR for political mileage reasons only and to appear to be environmentally conscious. / Thesis (MBA) North-West University, Mafikeng Campus, 2013

Corporate social responsibility has become part of the economic terminology since the seventh decade of the 20th century. From the beginning of the 21st century this context extended and multidimensional with several economic, social and legal connections. Corporate social responsibility focuses not just on the companies’ revenues, but also on the ways, companies achieve these profits. Social responsibility means satisfying stakeholders’ expectations, and the managing of economic, environmental and social aspects in relations with stakeholders in every area of influence: the workplace, market and community. The organizations should address these issues from a strategic point of view. Necessity to strengthen the quality strategy and technology is increasingly seen as a way to sustain competitive advantage of organisations and also a way to overcome disappointments with quality standards and programs in order to survive in today’s global competitive marketing. [S1]    The aim of the quality movement is to enable organizations to deliver high quality services in the shortest possible time to market, at minimum cost, and in a manner that emphasizes human dignity, work satisfaction, and mutual and long-term loyalty between the organization and its stakeholders. As such, TQM has a strong ethical dimension, advocating the importance of considering the interests of stakeholders. Quality management models and methodologies established on the extensive principles of quality are seen as a basis and catalyst for effective CSR in companies. There is not much research done on the influences and effects of TQM on CSR development[S2] . The primary aim of the research is to review corporate social responsibility within a total quality management framework.[S3]    Therefore the research question for this study has been identified as, how quality management can act as a basis and key catalyst for developing CSR in companies?[S4]    Keeping this question in mind, a quantitative content analysis through annual reports of the 28 companies was chosen and various reliable Scientifics scientifics reports were extensively reviewed and analysed. This study aims to find if there is any connection between companies' characteristics and the amount of integrated information of the TQM &andCSR appearance in their annual reports.[S5]    As a result, tThe author tries to analyse developments in corporate social responsibility (CSR) in terms of standardization. Different graphs are generated in order to demonstrate the role of TQM on CSR development. As a result, we understood that most of the companies try to be certified by different ISO standards in order to improve their business quality and better satisfy stakeholders and customers’ expectations. In such a way, theyrealized that they should pay more attention to the environment,economic and social aspect of their business performance.[S6]    Keywords   Total Quality Management, Corporate Social Responsibility, International Organization for Standardization, Stakeholder Theory  [S1]Background  [S2]Problem  [S3]Aim  [S4]Research question  [S5]Method  [S6]Result

Människan och företagens negativa påverkan på miljön har varit i fokus de senaste årtiondena. De blir mer medvetna om sin negativa miljöpåverkan. Det har resulterat i en ökad grad av hållbarhetsarbete. Enskilda individer och företag tar ett ökat ansvar för samhällets hållbara utveckling vilket på många sätt kan vara fördelaktigt.   Uppmärksamheten kring konceptet har mynnat ut i att företagsledningar, myndigheter och enskilda individer riktar sitt fokus på hållbarhetsfrågor. Detta har lagt grund för konceptet Corporate Social Responsibility – CSR – som innebär att företag frivilligt tar ansvar för samhället utöver lagens stadgar. Det finns tre huvudområden för CSR vilka är ekonomiskt, socialt och miljömässigt ansvarstagande. CSR kan dessutom delas in i strategisk och altruistisk. CSR bygger i grund och botten på att företag självmant och aktivt engagerar sig i samhällsutvecklingen.      Under uppsatsens gång kommer författarna beröra hur företag, ur en nationalekonomisk synvinkel, jobbar med CSR. Dessutom redogör författarna för vilka för- och nackdelar de tillfrågade företagen uppmärksammat med detta koncept. Syftet omfattas av de fyra frågorna; får de, kan de, bör de samt gör de. Med hjälp av dessa frågor kommer författarna försöka skapa sig en uppfattning om CSR är lönsamt eller inte.   Uppsatsen bygger på kvalitativa intervjuer där primärdata samlats in från genomförda intervjuer. Sekundärdata omfattas huvudsakligen utav tidigare forskning, vetenskapliga artiklar samt facklitteratur.   Resultatet i undersökningen visar att CSR inte kan påvisa några konkreta bevis på att det genererar lönsamhet. Författarna kommer att redogöra för de olika anledningar till varför detta resultat förefallit.    I slutsatsen skall problemformulering och syfte besvaras utifrån teori kopplat till den empiriska delen i avhandlingen. Dessutom kommer förslag till fortsatta studier redovisas.