Millions of individuals donate their time to volunteer work each year. Additionally, expectations of socially responsible practices on the part of organizations and the positive relationship between the social and financial performance of organizations are leading to a growing interest in corporate social responsibility among management and researchers. One method to achieving greater corporate social responsibility is corporate-sponsored volunteering. Many benefits have been associated with corporate volunteerism. However, an understanding of why these outcomes occur is lacking. Also lacking is an understanding of why individuals engage in corporate volunteerism. Although studies have identified several demographic variables associated with volunteering in general, few studies have examined variables beyond simple demographics, and fewer still have examined antecedents of corporate volunteering. In the current study, the theory of planned behavior, functional motives for volunteering and citizenship performance, and perceived locus of causality are used to integrate contextual, attitudinal, situational, and motivational variables in order to present and empirically test a framework to help explain why individuals participate in corporate volunteerism. Data were collected from 110 individuals employed in two organizations supporting corporate volunteerism in order to examine the antecedents of participation in this behavior. Results indicated that antecedents of intentions included in the theory of planned behavior and its extensions were related to intentions to participate in corporate volunteerism and, in some cases, actual participation in this behavior. Furthermore, functional motives for volunteering and citizenship performance were related to the regulations specified by the perceived locus of causality continuum. These motives, conceptualized as general orientations towards particular behaviors relevant to a contextual domain, were related to the situation-level decision-making antecedents of intentions in several cases. Finally, several of the relationships between the contextual-level generalized motivational constructs and intentions to participate in corporate volunteerism were mediated by the situational-level antecedents of the theory of planned behavior. Specifically, the relationship between social motives and intentions was mediated by subjective norms. The relationships between each of identified regulation, values, understanding, and organizational concern motives with intentions were mediated by attitudes toward corporate volunteerism. Perceived behavioral control also mediated the relationship between understanding motives and intentions.

Millions of individuals donate their time to volunteer work each year. Additionally, expectations of socially responsible practices on the part of organizations and the positive relationship between the social and financial performance of organizations are leading to a growing interest in corporate social responsibility among management and researchers. One method to achieving greater corporate social responsibility is corporate-sponsored volunteering. Many benefits have been associated with corporate volunteerism. However, an understanding of why these outcomes occur is lacking. Also lacking is an understanding of why individuals engage in corporate volunteerism. Although studies have identified several demographic variables associated with volunteering in general, few studies have examined variables beyond simple demographics, and fewer still have examined antecedents of corporate volunteering. In the current study, the theory of planned behavior, functional motives for volunteering and citizenship performance, and perceived locus of causality are used to integrate contextual, attitudinal, situational, and motivational variables in order to present and empirically test a framework to help explain why individuals participate in corporate volunteerism. Data were collected from 110 individuals employed in two organizations supporting corporate volunteerism in order to examine the antecedents of participation in this behavior. Results indicated that antecedents of intentions included in the theory of planned behavior and its extensions were related to intentions to participate in corporate volunteerism and, in some cases, actual participation in this behavior. Furthermore, functional motives for volunteering and citizenship performance were related to the regulations specified by the perceived locus of causality continuum. These motives, conceptualized as general orientations towards particular behaviors relevant to a contextual domain, were related to the situation-level decision-making antecedents of intentions in several cases. Finally, several of the relationships between the contextual-level generalized motivational constructs and intentions to participate in corporate volunteerism were mediated by the situational-level antecedents of the theory of planned behavior. Specifically, the relationship between social motives and intentions was mediated by subjective norms. The relationships between each of identified regulation, values, understanding, and organizational concern motives with intentions were mediated by attitudes toward corporate volunteerism. Perceived behavioral control also mediated the relationship between understanding motives and intentions.

Made available in DSpace on 2009-11-18T18:56:52Z (GMT). No. of bitstreams: 0 Previous issue date: 2004 / This work is established by a study about the Corporate Volunteerism Program - CVP - of the Bank ABN AMRO Real, experienced in the Instituto Escola Brasil - IEB. lt aimed to analyse how occurs the fonnation process of a program like this, starting from the presupposed that what motivates this activity is the search of the social legitimacy. This analysis is done by taking into account the way that the CVP experienced in IEB fonns the conjunct of resultant actions of the assumption process of Corporate Social Responsibility - CSR - by the Bank. AIso, had another objective that was to investigate and analyse the causes of CVP adoption by the Bank, as well as the institutionalization and legitimacy grade of the IEB and CVP of the Bank. The theoretical framework comprises two parts: one looks at the contributions by various authors in the study of CSR and corporate volunteerism, and the other looks at the institutionalist approach, while attempting to apply it to the theme at issue. The research draws on semi-structured interviews, which have allowed an in-depth analysis. The conc1usions show this practice is still incipient, being on a process of institutionalization, on the analysed organization. / Este trabalho constitui-se num estudo de caso sobre o Programa de Voluntariado Empresarial - PVE - do Banco ABN AMRO Real, vivenciado no Instituto Escola Brasil - 1EB. Objetivou analisar como se dá o processo de formação de um programa dessa natureza, partindo do pressuposto de que o que motiva tal atividade é a busca de legitimidade social. Tal análise é feita levando-se em conta a maneira pela qual o PVE vivenciado no IEB se integra no conjunto das ações resultantes do processo de assunção de Responsabilidade Social Empresarial - RSE - pelo Banco. Também teve como objetivo investigar e analisar as causas da adoção do PVE pelo Banco. bem como o grau de institucionalização e legitimidade do IEB e do PVE do Banco. O referencial teórico é composto de duas partes, uma que aborda as contribuições de diversos autores para o estudo da RSE e do voluntariado empresarial, e outra que trata da abordagem institucionalista, procurando aplicá-la ao tema em questão. A pesquisa valeu-se de entrevistas semi-estruturadas, que permitiram análise em profundidade. As conclusões mostram que tal prática ainda é incipiente. encontrando-se em processo de institucionalização na organização estudada.

The aim of this study is to describe the corporate volunteerism in the Czech Republic and subsequently define a structured set of ethical principles that should be complied by companies to enhance the ethical standards of corporate volunteerism and its positive impact. The theoretical part introduces the civic and corporate volunteerism, pointing out their legal and content differences and also the environmental non-profit organizations and economic subjects companies. Corporate volunteerism (CV) is defined as a part of the donation, which is a social component of corporate social responsibility (CSR). This study describes CSR as a tool of business ethics and assesses its impact on corporate culture and social work environment in favour of solidarity projects as CV. Based on the experience and study of scientific texts, four models reflecting the company's ethical maturity phase are defined in the practical part of the study. Their names are derived from the context and causes of the launch of CV - models naturally moral, promotional, human resources and employee model. The analysis of models aimed at meeting the objectives of the work, compiling seven ethical principles for CV - principles of real potential, plan and impact, quantity and quality of the target, the benefits of a coordinator´s position, equal access, freedom to make decisions and the principle of truthful communication. The principles are not procedures, however, the principles ask questions and concentrate ethical basis for project of CV. This text is accompanied by an evaluation comment using practical examples (from the institutional, social and individual ethical perspective).