“What constitutes corporate publishing?” is the question that motivated the research for this study. It is not easily defined, but can be contextualised as part of the communications and marketing strategy of an organisation. In essence it entails the conceptualisation, planning and realisation of professional publications in an organisation. By conducting interviews with publishing personnel in selected South African banks, best practices pertaining to corporate publishing structures and processes were derived. It was found that traditional book publishing activities, such as commissioning; planning and creating content; reviewing, copy-editing and proofreading; design and layout; production, marketing; printing; and distribution can be used as basis for a corporate publishing venture. The convergence of media, however, is challenging publishers to rethink traditional methods of publishing. Electronic publishing is opening new vistas for organisations as it is an efficient tool for them to build and strengthen their corporate identity and to reach wider markets. To acommodate electronic dissemination, the adoption of an integrated, parallel publishing workflow is proposed in the study. Utilising a single source document for creating multiple formats enhances the publishing process and ensures the longevity of information. In order to draw all the publishing activities in an organisation together in a consistent and cohesive way, a centralised publishing strategy seems to be the most effective solution. The golden thread running through this study is the important role of corporate publishers as service providers in information-rich organisations. / Dissertation (MA (Publishing))--University of Pretoria, 2005. / Information Science / unrestricted

Yes / This study investigates the mechanism by which knowledge spilled over from a firm’s research publication consequently spills into the focal firm as a form of proprietary knowledge when it is engaged in an emerging science-related technology. We define the knowledge spillover pool (KSP) as an evolving group of papers citing a paper published by a firm. Focusing on the recent development of artificial intelligence, on which firms have published actively, we compare the KSP conditions related to the increase in patents created by the focal firm with those created by external actors. Using a Cox regression and subsequent contrast test, we find that both an increasing KSP and an increasing similarity between the idea published by the focal firm and KSP are positively related to the proprietary knowledge creation of both the focal firm and external actors, with such relations being significantly stronger for the focal firm than for external actors. On the contrary, an increasing proportion of industry papers in the KSP is positively associated with the proprietary knowledge creation not only by the focal firm but also by external actors to a similar degree. We contribute to the literature on selective revealing and to the firms’ publishing strategies.