Yes / This study investigates the mechanism by which knowledge spilled over from a firm’s research publication consequently spills into the focal firm as a form of proprietary knowledge when it is engaged in an emerging science-related technology. We define the knowledge spillover pool (KSP) as an evolving group of papers citing a paper published by a firm. Focusing on the recent development of artificial intelligence, on which firms have published actively, we compare the KSP conditions related to the increase in patents created by the focal firm with those created by external actors. Using a Cox regression and subsequent contrast test, we find that both an increasing KSP and an increasing similarity between the idea published by the focal firm and KSP are positively related to the proprietary knowledge creation of both the focal firm and external actors, with such relations being significantly stronger for the focal firm than for external actors. On the contrary, an increasing proportion of industry papers in the KSP is positively associated with the proprietary knowledge creation not only by the focal firm but also by external actors to a similar degree. We contribute to the literature on selective revealing and to the firms’ publishing strategies.