Research on counteractive control theory suggests that exposure to food cues should bolster the dieting goal in restrained individuals. However, other research has found food cues to increase eating. The present study investigates whether cue specificity influences whether counteractive control or hyper-responsiveness to food cues takes precedence in dieters’ food selection and eating behavior. Restrained eaters were assigned to view a cookie, cake, or flower cue, then they selected a snack to take (apple or cookie). Participants also had an opportunity to eat cookies. Results showed that restrained participants exposed to the cake cue chose the apple more often than those receiving any other cue; exposure to a tempting cue not specific to the snack offered elicited counteractive control. However, participants exposed to either food cue ate more cookies than those exposed to the neutral cue. The role of food cue specificity in counteractive control and its limits are examined.

Research on counteractive control theory suggests that exposure to food cues should bolster the dieting goal in restrained individuals. However, other research has found food cues to increase eating. The present study investigates whether cue specificity influences whether counteractive control or hyper-responsiveness to food cues takes precedence in dieters’ food selection and eating behavior. Restrained eaters were assigned to view a cookie, cake, or flower cue, then they selected a snack to take (apple or cookie). Participants also had an opportunity to eat cookies. Results showed that restrained participants exposed to the cake cue chose the apple more often than those receiving any other cue; exposure to a tempting cue not specific to the snack offered elicited counteractive control. However, participants exposed to either food cue ate more cookies than those exposed to the neutral cue. The role of food cue specificity in counteractive control and its limits are examined.

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