In a seemingly ever faster moving world where global competition is rising, companies has to find their competitive advantage. This advantage could be by offering a lower price on similar products or for instance by offering a superior product. What makes a product superior in comparison with the competitor’s products and how can the company maintain its competitive advantage. One of the main solutions for this dilemma is to be more innovative than the competitors and thereby gaining the competitive advantage. Becoming innovative doesn’t mean relying on sheer luck; instead the company has to adapt the proper innovation management. This thesis aims to research and suggest how a conceptual innovation management framework could be modelled for a large technology heavy organization. The findings of applicable theories together with the empirical study clearly show that in order for a large technology heavy company to improve its innovativeness it has to act under an innovation management framework, where innovation strategy and designated roles are clearly stated.